This presentation was made at Interaction South America Floripa 2017. I presented the reasons why and how you need to empower the Product Designer of your team, from my Product Manager point of view.

1. "Because at the end of the day, dear designer,
you shouldn’t just own the goals of your
design. You should own the whole of the thing
that your team is building. Together. Which is
the only way anything great is ever done"
Julie Zhuo, VP of Product Design - Facebook

3. ?????

4. jacqueline asano
product manager
resultados digitais

5. why and how
you n e e d to
EMPOWER
THE PRODUCT
D E S I G N E R

6. WHY
YOU
SHOULD
CARE
WHY
YOU
SHOULD
CARE

7. Product Manager Tech Leader
OKRs
Product
Decisions
Backlog
Prioritization
Roadmap

8. Product Designer,
the last person to
know something

9. 1. OKRs' changes in the last minute
2. Misalignments : focus right now x the future
3. Usability problems in the product
4. Lack of productivity
It is hard to convince the team to do something if the
Product Designer was not convinced about your vision,
Product Manager!

10. ACTIONACTION

11. "oh, there is somethings that Designers can't understand..."
"they are not prepared for it"
"it will take longer if we include them in this meeting"

12. Invite the Product Designer to important meetings
1

14. Let the Product Designer decide
what she/he wants to attend
2

15. Damn, make some
compliments! 3

17. 4

18. Invite them to lead a Workshop!
5

19. Ask her/him to share opinions and show
how much you value them!
6

20. RESULTS

26. We make better product decisions together
We save time (that we spent with discussions and
alignments before)
Then, we save money
We save brain
We build a better and stronger relationship
We retain people
We definitely build a better product

27. "Because at the end of the day, dear designer,
you shouldn’t just own the goals of your
design. You should own the whole of the thing
that your team is building. Together. Which is
the only way anything great is ever done"

28. "Because at the end of the day, dear designer,
you shouldn’t just own the goals of your
design. You should own the whole of the thing
that your team is building. Together. Which is
the only way anything great is ever done"
Jacqueline Yumi Asano
Product Manager
jacqueline.y.asano@gmail.com