ISO 26000 provides guidance for organizations on social responsibility and sustainability. It outlines key concepts, discusses trends in socially responsible behavior, and identifies core issues for organizations to address. The standard took many years to develop due to differing views on social responsibility and high influence from some experts. It connects major declarations on sustainability to day-to-day organizational practices. More than 50 countries have now adopted ISO 26000, demonstrating its global impact in defining socially responsible behavior for organizations.

1. ISO International
Standards and
the green economy
Jorge Cajazeira, Ph.D.
ISO WG SR Chair
SUZANO PULP AND PAPER – Head of Institutional Affairs
FIEB – SINDPACEL - Chair
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2. Rio+20 - The Challenge
Rio, 1992 Rio + 20
Sustainable Development Social + Environmental+ Economic =
– Kyoto Protocol Sustainability
Focus on the
Stockholm, 1982
Environment
Environmental World
Concerns Institutional Framework for
Green Economy
Sustainable Development
Indicators 1992 2011 Trade and Green Economy
Strengthening IFSD
World Population 5.5 bi 7.0 bi Intergovernmental Body for SD
Oceans
GNP per capita US$ 4,492 US$ 9,175 Sustainable Cities
SD Goals and Indicators
Poverty 1.9 bi 1.3 bi Social Inclusion Issues
Risks of Disaster
Food Security and Sustainable Agriculture
Brief
Crops 1.36 bi ha 1.45 bi ha
Water
Local Governance for SD
CO2 Emissions 22 bi t 32 bi t Low Carbon for Developing Economies
Population Dynamics
Surface Temp + 0.5 C Immigration
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3. Why Social Responsibility?
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4. First movements
SAC
Copolco Report,
Report, 2004
2002
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5. What kind of standard
is ISO 26000?
 International standard
providing guidance
 Not intended for third-party
certification
 Not a management system
standard

6. Brazil takes the Lead
TMB Member Council Member
ISO Participation
2011
The WG SR effect
2000
0 5 10 15 20 25
2000 2011
Convenor 2 21
Chair 0 8
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7. As times goes by…
Original
publication
date: 2008
FDIS
5 years May 17 – 21, 2010
Jun 2002 Jun 2004 Mar 2005 May 2009
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8. Why is it so difficult?
 Different understanding of what SR is
 Very high influence of some experts
 Pressure from the developing world for a certification standard
 Many experts have never been in an ISO meeting before and do not
understand the process at all
 Too much time focused on talking about the process instead of the
standard
 Letters, letters and more letters consuming time and draining
leadership energy
 Language barriers
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9. ISO 26000
Connecting major declarations to the
day-to-day of organizations
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10. ISO 26000 – Overview
This International Standard provides guidance to all types of
organizations, regardless of their size or location, on:
① concepts, terms and definitions related to social responsibility
② the background, trends and characteristics of social responsibility
③ principles and practices relating to social responsibility
④ the core subjects and issues of social responsibility
⑤ integrating, implementing and promoting socially responsible behavior throughout
the organization and, through its policies and practices, within its sphere of influence
⑥ identifying and engaging with stakeholders
⑦ communicating commitments, performance and other information related to social
responsibility
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11. Rio+20 and ISO 26000
The Doughnut':
a safe and fair place for humanity
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12. Rio+20 and ISO 26000
The Doughnut':
a safe and fair place for humanity ISO 26000
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13. Some Results
 More than 50 countries have adopted the ISO 26000
 Over 15,000 standards sold
 Available in more than 20 languages
 Over 20 standards have been developed based on the
ISO 26000
 45 national committees, more than 1,500 experts
 Adopted by EC as a social responsibility reference
 Integration handbooks developed for the GRI, UNGCO
and SMEs
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14. Thank you very much!
cajazeira@suzano.com.br
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