Presentation delivered by Petrobras at IBM Connect 2014, January, 26 - 30, 2014

1. Session SB201:
Exploring the deep waters of
collaboration with Petrobras
Dr. Leonardo Magela, Petrobras
Conecte Project Manager
leomagela@petrobras.com.br
Consuelo Sánchez, MSc., Petrobras
Conecte Project Manager
consuelosanchez@petrobras.com.br
© 2014 IBM Corporation

2. Petrobras
An integrated brazilian energy company
www.petrobras.com
We have operations in
oil and gas productive chain,
production of biofuels and
alternative energy sources.
We operate in 24 countries
including USA.
2

3. 3

4. 4

5. The Challenges
5

6. Workforce:130,000+
6

7. Going 2.0
7

8. New communication paradigm
8

9. Strategic
Projects
PROJETOS ESTRATÉGICOS
NOSSA ESTRATÉGIA
LÍDER COMUNICADOR
COMUNICAÇÃO INTERNA VIVA PETROBRAS
2.0 *
Collaboration Network
Conecte
* Inclui o Conecte, a rede de colaboração, desenvolvido em parceria com a
Tecnologia da Informação e Telecomunicações
9
NOVA COM
PETROBRAS 60
ANOS

10. 10

11. Conecte
Drivers
Networked people with similar goals and objectives to improve value creation
PROMOTING COLLABORATION IN
PROJECTS AND PROCESSES
NE
W
STIMULATING INNOVATION
AND CULTURAL CHANGES
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SO
LU
T
RAT
I
ON
SHARING PERCEPTIONS AND IDEAS
SHARING
ENHANCING THE VISIBILITY OF
PEOPLE’S QUALIFICATIONS AND
EXPERIENCES
V
TO ISIB
PE ILIT
OP Y
LE
COL
LAB
O
IO
NS
DGE
KNOWLE
DISSEMINATING THECNICAL
KNOWLEDGE

12. The trails
12

13. The project
22,000+ ft
Planning
Customization I
Pilot
Customization II
Kick-off
Group Adoption
Evolution
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14. What we learned from the pilot
1.3K users
Inclusive approach: all departments at the same
time
Focus on business related content
Take advantage of communities:
– Unfamiliarity with some collaboration tools
– Stimulate people reunion and cooperation
Simplify the interface
14

15. IT highlights
Conecte is part of Petrobras Collaboration Architecture
Customizations required by Legal and Internal Communications
Extensibility
Internal Portal and Search Integration
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16. Community Cases
Organic, Corporate and Planned
Worksheet users
16
Internal Transfer
Program
Participation in World
Energy Congress

17. Inspire Me
Petrobras’ 60th aniversary
#meInspira
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18. The results
How many people did participate?
35000
30000
25000
20000
15000
10000
5000
0
43K users
on January,
22th
18

19. Bussiness related or climate related?
75%
Business related
19

20. What´s next?
+SocialMediaAnalytics
#Gamification
UGC (User Generated Content)
#Integrations
+Social_Network_ Analysis
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21. Acknowledgements and Disclaimers
Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.
The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither
intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information
contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise
related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or
its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and
performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you
will result in any specific sales, revenue growth or other results.
© Copyright IBM Corporation 2014. All rights reserved.
U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.
IBM, the IBM logo, ibm.com, IBM Connections and IBM Notes are trademarks or registered trademarks of International Business Machines Corporation in the United States, other
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Photos, pictures and illustrations on this presentation are from:
– Slide 1 – Banco de Imagens Petrobras - Bruno Veiga
– Slide 2 – Banco de Imagens Petrobras - Arquivo do Projeto Tamar
– Slide 3 – Banco de Imagens Petrobras - Thelma Vidales
– Slides 7 and 19 – Estúdio Consequência
– Slide 10 – Agência Petrobras de Notícias, Banco de Imagens Petrobras - Juarez Cavalcanti, Banco de Imagens Petrobras - Rogério Reis
– Slide 13 - Agência Petrobras de Notícias
– Slides 5, 6 and 14 - Comunicação Empresarial do Abastecimento - Petrobras
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