Transformação digital para o setor de manufatura - Severiano Macedo - Cisco

1. PLM - Summit 2018
10 de abril – PLM na Transformação Digital do Supply Chain Automotivo
Severiano Leão Macedo Junior
Digital Transformation Advisor
CISCO
TRANSFORMAÇÃO DIGITAL PARA
O SETOR DE MANUFATURA

2. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
DIGITAL TRANSFORMATION
FOR THE INDUSTRY SECTOR
SEVERIANO LEÃO MACEDO JR
Digital Transformation Advisor
smacedoj@cisco.com

3. Main Drivers for Digital Transformation
Transform Processes &
Business Models
Leads To:
Innovation
Faster Time to Market
Empower Workforce
Efficiency and Innovation
Leads To:
Increased Productivity
Better Retention
Personalize Customer/
Citizen Experience
Leads To:
Increased Loyalty
Greater Insight
Digital business is the creation of new business designs that
connect people, business and things to drive revenue and efficiency.

4. Digital business transformation
is organizational change
using digital technologies and
business models.
It requires:
What is digital business transformation?
• Challenging assumptions that delivered past successes
• Stress-testing the ways you deliver value to customers
• Changing the organization itself: operations, culture, revenue
models, and more…

5. “Digital transformation
done right should be
like a caterpillar turning
into a butterfly, done
wrong, all you get is
really fast caterpillars”
- george westerman
@gwesterman

6. 2
Cisco partnered with the Center for Digital Business
Transformation to understand industries’
vulnerability to digital disruption:
Interviews with 941 business leaders
across 12 industries and 13 countries
Analysis of market data, looking at investment,
timing, means, and impact
Ranking of industries according to their proximity to
the center of the Digital Vortex
Understanding Transformation and Disruption

7. 2
#7
Hospitality &
Travel
#8
CPG &
Manufacturing
#9
Healthcare
#10
Utilities
#11
Oil & Gas
#12
Pharmaceuticals
#1
Technology
Products & Services
#2
Media &
Entertainment
#3
Retail
#4
Financial Services
#5
Telecommunications
#6
Education
• A force that pulls everything
toward the center
• Chaotic: objects are drawn to the
center with exponentially
increasing velocity
• Industries may dissolve and
recombine
• At the center, all value that
can be digitized is digitized
The Digital Vortex
No Industry Is Safe

8. Innovations Are Opening Energy
Industry for Disruption…
Sources: BP
Data analytics: Creating value from vast data sets
Automation via robotics: Enabling safe and reliable
operations
Next generation solar conversion: Improved designs that
convert a higher percentage of light than today’s silicon-
based solar cells
Hydrogen infrastructure and storage: Economically viable,
low-carbon sources of hydrogen could impact fuel mix
Beyond silicon computing: Ultra-fast, high efficiency
computing utilizing next generation approaches
Better batteries for vehicles: Enhancing the growth of
vehicle electrification and reducing emissions
3D printing: Custom components can be manufactured when
needed in remote locations
Fuel cells: Modular approach to power generation

9. Sources: BP

11. 2
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Digital Business – A Board Level Conversation
Thrive, Survive, Extinct Continuous Innovation
“Digital companies achieve
12% higher market valuation
than their competitors”
“Digital disruption will displace nearly
4 out of the top 10 incumbents by
industry over the next five years”

12. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
IT
Business and IT must work together
Must Come Together
Security
Analytics
Technology and
Orchestration
to Respond to Digital Disruption
OT
Generation mix
New revenue
sources
Grid reliability
Compliance
OPEX
costs

13. Three Forms of Value
Platform ValueExperience ValueCost Value
Free / ultra-low cost
Buyer aggregation
Price transparency
Reverse auctions
Consumption-based
pricing
Customer
empowerment
Customization
Instant gratification
Reduced friction
Automation
Ecosystem
Crowdsourcing
Communities
Digital marketplaces
Data orchestrator

14. Hyperawareness
A company’s
ability to detect
and monitor
changes in its
environment
Informed Decision-Making
A company’s ability to make
the best decision in a given
situation
Fast Execution
A company’s
ability to carry out
its plans quickly
and effectively
Digital
Business
Agility

15. Manufacturing Digitization Across the Value Chain
Connected
R&D
Connected
factory
Connected
customer
Connected products
providing innovate insights
Global, virtual, 3D, collaborative
Plant-floor platform providing
converged connectivity
Advanced capabilities to
streamline process
Visibility enabling informed
and fast decision making
Security to enable traceability
and confidence
Intelligent customer care
through connected products
Empowered sales to reach the
right customer at right time
Protect and enhance
brand value
Drive operational
excellence and productivity
Global and collaborative
product development
Accelerate development and scale
of new products and services
Connected
assets Connected
Supply Chain

16. Off-Line
Industrial Automation
Industrial Security
Industrial Wireless
Connected
Site
Analytics & Big Data
Virtualization & Compute
Connected Devices
Collaboration
Location Services
Connected
Enterprise
Supply Chain Collaboration
(SXP)
Design Collaboration
Supply Chain
Orchestration
Digital Manufacturing Journey
+ 16%
OEE
- 35%
Inventory
+ 23%
NPI
- 49%
Defects
- 48%
Downtime

17. More Flexibility in the plant floor
Lower Downtime
Greater safety and security
Greater visibility of the value chain
Improved operational efficiency
Reduced risks and costs
Digital
Manufacturing
Delivers

18. The Self-Driving
Car Experience
© 2017 Cisco Systems. All rights reserved. 18

19. © 2017 Global Center for Digital Business Transformation. All rights reserved. 19
Add video

20. Public Sector
Real estate
Healthcare
Law enforcement
Education
Adjacent Industries
Insurance and Financing
Retail
Energy
Media and Entertainment
Transportation
Logistics
Hotels
Airlines
Parking garages
Automotive
Automotive manufacturing
Auto repair / Parts
Public transportation
Taxis
Which industries will self-driving cars disrupt?

21. How can we be more disruptive?
THE WRONG QUESTION
How can we create value for
customers in new ways?
THE RIGHT QUESTION

22. THE WRONG QUESTION
THE RIGHT QUESTION
How can we become more digital?
How can we use digital to improve
performance?

23. THE WRONG QUESTION
THE RIGHT QUESTION
How can we build a digital strategy?
How can we use digital to build an
agile strategy?

24. Obrigado !
Severiano Macedo
smacedoj@cisco.com
Questions?
For Digital Transformation and