Companies that succeed at content marketing have one secret. They involve their teams in content creation. Your team’s knowledge is your secret weapon to create unique content that engages your readers. Unfortunately, many organizations struggle to involve their teams in content creation, which in turn affects quality, volume and increases costs.

1. The One Secret To Build A Content
Machine (and 5 tools to help you)
How to engage your time with content creation and 10x your content marketing.

2. One Mistake
That Is
Crippling
Your Content
Marketing.
Companies that succeed at content marketing
have one secret.
They involve their teams in content creation.
Your team’s knowledge is your secret weapon to
create unique content that engages your readers.
Unfortunately, many organizations struggle to
involve their teams in content creation, which in
turn affects quality, volume and increases costs.
Keep reading to learn:
● How your team can 10x your content
results,
● How to create a content culture,
● How to setup a workflow to streamline
content production.

3. How Your
Team Can
10X Your
Content.
Content marketing is about walking your prospects through a journey.
1
“Prospects have made
about 60% of their
buying decision before
talking to a sales rep.”
[ Hubspot ]
At each step, the reader will have different
questions and to close the deal, you’d
better have the answers.

4. 10X
Content
Content tailored to your audience needs,
struggles, goals that delivers your company
messages without sounding salesy.
You can’t simply produce “good content”, you need to produce “10x content”
And when it comes to knowing your market,
customers, product and company, no one’s better
than your own team.

5. 4 Ways To
Create A
Content
Culture.
2
If there’s something we learned from our 300+
customer is that you can’t force your team to
create content, it’s a bottom up decision.
You need to get your team mates buy in.

6. A) Explain The
Benefits of
Content
Marketing.
Content marketing doesn’t bring overnight
results, and chances are your teammates will give
up if you don’t explain them how it works and
what its benefits are.
Check out this article to learn how content
marketing can save you money while generating
sales.
There’s more.

7. B) Reduce
Friction.
The lack of a clear content creation process will
discourage your team from collaborating.
To avoid it, you need to reduce friction to the
minimum.
1) Design a clear process: map out your
processes and share them with your team.
Highlight tasks, deadlines, tools and best
practices.
To learn more about processes, check out The Starter’s Guide to Process
Automation, an ebook to help you map and automate your processes.
2) Centralize your strategic documents: when
creating content, your team will need guidance
about tone, style, formatting and the likes.
You don’t have a documented content strategy yet? We created a free tool to help
you build your strategy in no time. Click here below to gain access.

8. C) Help Them
Out.
Writing good content is not easy and without
guidance, those who decide to write may never
start.
You need to help your team out.
At Contentools, for instance, we hold monthly
meetings between those who collaborate to
content creation and content professionals, to
ask questions and share tips and best practices.
If you are just staring off, keep it simple.
Hold the meeting yourself, and share your
methods, tricks and advice with your team.
This will help them get the first articles off the
ground and gain the confidence that will keep
them going.
Check out this short presentation: 21 Tips to Write Fast and Well.

9. D) Celebrate
The Results.
Keep your team in the loop: share content
performance.
This will help them understand the value of their
work and motivate them to create more content.
This helps everyone gain a better understanding
of how content marketing works and gives them
a tangible indicator of the results of their efforts.
Know your KPIs: social shares and visitors are not
always the numbers you should be looking at.
Learn more here.
Keep track of your KPIs! Click here to download Samir Patel’s Content Marketing
Kit: tools and templates he used to scale his companies with content marketing.

10. Streamline
Content
Creation
With These 5
Tools.
3 To maximize collaboration you need to reduce
friction, and having a clear process in place is the
key.
At Contentools, we use our own content
marketing platform to centralize and streamline
content creation.
But in the early days, when our platform was just
an MVP and our team was a fraction of today’s
one, we used to organize content creation duck
taping together a few free tools.
If you are just starting off or with a small team,
you’ll find it extremely helpful.

11. Editorial
Calendar
The editorial calendar is where you keep track of
deadlines, publication dates, campaigns and
events.
A must have for any organization that wants to
coordinate its content marketing efforts.
Here’s a step by step process to set up an
editorial calendar with google calendar.

12. Idea Pipeline
Original ideas are the gasoline of your content
marketing machine.
Check out the Idea Pipeline, a simple tool to
centralise and manage content ideas coming from
the entire team.
Not only you’ll have all the ideas you need in one
place, but you’ll also have plenty of context about
them.

13. Google Docs
How to organize your content marketing in using
google drive:
● Create the folder “Content Marketing” in
google drive
● Create a subfolder “Content” Create a
subfolder with {content type} / Title
● Use the folder to save everything related
to that piece of content: drafts, notes,
images, CTAs and so on.

14. Content
Library
Once content is sent to production, move it into
the content library.
The content library is one centralised repository
where you can organize and manage all your
content access and make them easily accessible
to your team.

15. Emails
The two most important emails where the “Start
Production” and the “Ready to Distribute”.
1 – Start Production: this is the email the person
responsible for the content manager sends to get
things started.
This email contains everything the writer’s needs
to get the job done: Title, Brief, Link to strategic
documents, Deadline.
2 – Ready to Distribute: this is the email the
content manager sends when content has been
published, and contains a link to the content.
To increase your team’s engagement with
content, send the email to the writer and cc the
whole team, inviting everyone to share, like or
comment.

16. All In One?
4
As said, today we use our own content marketing platform to
simplify and automate the whole process, but the tools above
can help you get things off the ground.
Try Contentools for FREE here!

17. Click Here To Access
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