Workshop: Crowdfunding for your social enterprise Social Enterprise Festival 2019

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Social enterprise Workshop

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Different types of crowdfunding
History: What is crowdfunding?
Community
shares
RewardsDonations Lending Equity

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Different types of crowdfunding
History: What is crowdfunding?
Community
shares
RewardsDonations Lending Equity

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Different types of crowdfunding
History: What is crowdfunding?
Community
shares
RewardsDonations Lending Equity
Referrals

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Numbers
Who are Crowdfunder?
£65,081,812
Total raised through the platform unlocking millions
more from our partners
124,789
Total projects added to date
50,000
Visits daily
200
Projects added daily
#1
Number 1 on Google
Upto
Since our launch in 2013, our funding
has grown >100% each year

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Health and wellbeing
Case studies
Stoneham Bakehouse
Community Bakery in brighton supporting groups
suffering anxiety and depression having seen the
therapeutic and positive effects baking can have.
£23,445 from 273 supporters including
£10,000 +Extra funding from Santander Changemaker
Cycling without age
As seen on Amazing Humans - this project takes elderly
residents out of Care Homes for cycle rides! We need
funds to purchase more Trishaws!
£43,492 from 378 supporters including
£20,000 +Extra funding from Santander Changemaker

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Inequality
Case studies
Homeless Rooms Birmingham
Rightmove for Homeless People and Sofa Surfers.
Matching vulnerable people to over 500 EMPTY
supported accommodation rooms in Birmingham.
£15,120 from 63 supporters including
£5,000 +Extra funding from Santander Changemaker
£5,000 +Extra funding from Birmingham City Council
Goldfinger Factory
Help People & Planet by funding a unique social
enterprise tackling social problems and creating jobs
with a Tom Dixon piece of furniture..
£24,558 from 166 supporters including
£10,000 +Extra funding from Santander Changemaker

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Environment & sustainability
Case studies
Bristol Seabin
Raise enough money to get Bristol’s first Seabin for the
Harbourside. Help the fight in cleaning up the water and
removing rubbish!
£3,925 raised so far from 256 supporters
130% overfunding
Snact’s Delicious protest
More taste and less waste! Help us stop 1.4m bananas
going to waste every day by turning them into awesome
food waste-fighting banana bars.
£11,190 from 305 supporters
112% overfunded

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Community & citizenship
Case studies
More United
To help elect a new generation of MPs on June 8 to fight
for a more united, less divided Britain.
£230,220 from 3876 supporters
460% overfunded
Let’s fact check the
election!
Full Fact is the UK’s independent, non-partisan, fact
checking charity and with your help we're going to fact
check the election.
£100,263 from 1920 supporters including
£40,000 +Extra funding from The Nuffield Foundation

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Skills & employment
Case studies
Luminary Bakery
Help us build our social enterprise bakery - this will
double the number of women we can empower from
vulnerable backgrounds!
£16,387 from 263 supporters
109% overfunded
Change Please
Change Please effects transformative effects on the
lives of homeless people by training and employing them
as Baristas on coffee carts.
£20,350 from 23 supporters including
£10,000 +Extra funding from Santander Changemaker

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How it works

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How
crowdfunding
works
You have a really nice idea...
...which magically gets funded!

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How
crowdfunding
really works
Create your unique
project on Crowdfunder,
explaining your idea. Set a target
and how long you need to reach it.
Spread the word to friends,
contacts and others in your
community, telling everyone you
know about the project.
People who like your idea donate
or pledge money in return for a
reward that they’ll receive once
your project succeeds.

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Coaching & support

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Three steps
to crowdfunding
success
1. Planning your project
2. Creating your
project
3. Promoting your
project

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Relevant projects
Crowdfunder Guides

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Relevant projects
Online workshops

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Planning your project

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Your project description should tell
potential supporters the following:
1. What you want to achieve
2. Why this is important
3. How you will use the funds raised
Your story
Creating your project

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Relevant projects
Who is going to back me?
Key points of interest
(Organic blooms)
People who
like growing
?
Local
people
People who
like flowers
People who
like organic

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Rewards
Products & services Experiences &
events
Sponsorship &
memberships
Thank you

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Activity 1 : Your idea
What do you want to achieve ?
Why is this important ?
How will you use the funds raised ?
Activity 2 who is interested in your idea Activity 3 : What rewards could you offer?
1.
2.
3.
Crowdfunder canvas

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Activity :
3 minutes to fill out your canvas?
Then lets chat...

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3. Promoting your project

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Supporters canvas
3. Your
partners
2. Your
socials
4. The
unknowns
1. Your
data
Supporters
Your team
Emails
Large
donors
Facebook
Twitter
Linkedin
National
Local
SuppliersThe Crowd
Papers,
TV, Radio
Supporters
networks
Notes Notes

32. Social Enterprise

33. Build a team - have roles and a clear
idea of who is doing what...
Check the project with your team and
crowdfunder before launch
Warm up emails - set the date - tell
everyone it is coming...
Have a launch event - invite everyone
along - don’t let them leave without
giving.
Give everyone something to share on
facebook - ask them directly to
share...
Line up partners to share on specific
dates - chase them…..
Have some large donations setup
before launch
Have and action for each day and
keep updating backers.

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Relevant projects
Start from
the middle
and work your
way out

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Get in touch
phil@crowdfunder.co.uk
pgeraghty
linkedin.com/in/philgeraghty