The Art of Innovation- Integrating Creativity in Organizations
Dimis Michaelides
European Conference for Creativity and Innovation, Faro, September 2011
1. The Art of Innovation
Integrating Creativity in Organizations
Dimis Michaelides
European Conference for Creativity and Innovation,
Faro, September 2011
2. Innovation happens when
the SOURCES of creativity
are mobilized
in an organized
STRUCTURE
& within an appropriate
CULTURE
3.
4. Talent
Method Energy
The SOURCES of Creativity are the elements required
for any purposeful creative act
10. Method
The way we confront
challenges
Method makes creativity
more effective, because
it helps develop Talent,
and channel Energy in
purposeful ways
11. Creative Problem Solving Method
Alex Osborn and
Sidney Parnes in the
1950’s proposed a
method in sequential
stages with the
systematic practice of
DIVERGENT &
CONVERGENT
thinking
Photos used with permission of the Creative Education Foundation, Inc.
15. Many creative techniques support the
practice of creative method
Provocation
Pluses potentials concerns & overcome
Guided visualization
Analogies
Mind mapping
What’s Good About It?
16. ENRICH YOUR SOURCES OF CREATIVITY
Help people enhance their creative skills, mobilize their
creative drive, train and practice creative methodology
17. MONSANTO used creative method, to redefine
food sweetening and beat its competition to
market with Nutrasweet
18. System Individual
Target Team
The STRUCTURE of Innovation is the organized
context in which innovation happens
20. A Job Can Be…
A Chore
• we don’t like it but we have
to do it
A Career
• we are OK with it as a path
to something better
A Calling
• we do it because we love it
24. Target
What does innovation
mean for YOUR
organization?
Clearly defining objectives
gives purpose to innovation
Innovation can be directed
to new or improved
products/services or to
a new business model or
to new processes and
ways of working
25. Radical Innovation
Space tourism (Virgin Galactic?)
Commercialized GPS
Digital camera
MP3 (Apple & others)
Personal computers (Apple, IBM)
ATMs (IBM, NCR)
Disposable diapers (Procter &
Gamble)
30. DESIGN A STRUCTURE TO SUPPORT INNOVATION
Match jobs to individual preferences, train people in
innovative teamwork, define innovation strategy and
goals, set up good systems to manage new ideas
31. TOYOTA’s long-term target of innovation through
continuous improvement made it a world leader.
Participation in Toyota’s suggestion system is
expected of all staff.
32. Ideas
Risk Freedom
Humor Engagement
The CULTURE of innovation is the set of values,
behaviors and norms that promote innovation
42. Organizations are more likely to be innovative
if they create the environment where
employees can take reasonable risks
43. SHAPE A CULTURE TO PROMOTE INNOVATION
Support new ideas, open debate and minimal regulations,
ensure strong organization-people commitment,
encourage laughter, play and reasonable risks
44. SOUTHWEST AIRLINES credits its success to a culture
whose values include freedom, engagement and humor.
After the attacks of 9/11, when all airlines announced
layoffs, SOUTHWEST announced a profit-sharing scheme.
45. Unlike models real
life organizations are
not so tidy!
It is the skillful
synthesis of these
12 elements that
makes an
organization
innovative
46. Ten years ago, WHIRLPOOL launched a global effort to embed
innovation as a core competency. The company redesigned
processes, trained thousands of people, built an innovation
management system and changed the culture of the company.
In 2007, WHIRLPOOL generated more than $2.5 billion from
product innovations and had a pipeline of $4.5 billion.
47. The Art of Innovation
Integrating Creativity in Organizations
www.theartofinnovation.net
www.dimis.org