Rio+20: Visual Identity Guidelines

Introduction

The United Nations Conference on Sustainable Development Rio+20 logo and campaign material have been designed
and developed by Graphic Design in New York. The Rio+20 conference will take place in June 2012 in Rio de Janeiro.
All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as an
effective tool to communicate the ideas and values of the brand. For consistency, the logo must always comply with
this Brand Guideline. The logo is based on three components of sustainable development – social equity, economic
growth and environmental protection, all connected in the shape of a globe. The three colors blend into each other
indicating the connectedness of these different components. The logo Rio+20 is available in six United Nations
official languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish.

RIO+20 | VISUAL IDENTITY GUIDELINES | 2

Rio+20 Brand Configurations

The Rio+20 brand must be kept and always presented according to the standards and norms of this guideline. In any
kind of promotion or communication activities, no matter which media is used (press, electronic, etc.) Rio+20 must be
clearly identified through its brand versions. The brand and the logo that identify the event represent the focal point
in all communication. They must be applied clearly in a way to avoid episodic readings.

The National Organizing Committee (NOC) must be contacted if there is any doubt related to this material and for
further clarification.


Main Signature

The main signature – configured both horizontally and vertically – is the primary way to present and apply the brand
Rio+20. This must be the starting point to create any sort of communication material. The brand Rio+20 configured
vertically is preferred.

Primary compact format with text stacked on Secondary horizontal format with text in three
the side lines on the side


Signature in Black and White (monochromatic)

The Rio+20 signature in B/W must be used only in documents or in a situation in which the brand cannot or must not
be printed in colors in order to optimize costs.


Logo versions in all official languages of the UN

Vertical Version

Arabic English Russian

Chinese French Spanish


Logo Signature in Black and White in all the official languages of the UN

Vertical Version




Logo version in all official languages of the UN

Horizontal Version




Logo signature in Black and White in all official languages of the UN

Horizontal Version




Minimum measurements of the Rio+20 brand

In order to maintain the integrity of all elements and the legibility of the word mark brand, the minimum size of
reproduction should not be less than 15mm in height in both vertical or horizontal versions. Whenever the logo is used
within the box, it should never be less than 25mm in height.

Minimum measurements without the Box Minimum measurements with Box

Vertical Vertical

15 mm 25 mm

Horizontal Horizontal

15 mm 25 mm


Clear Space
Always maintain the minimum clear space around the Rio+20 logo to preserve its integrity To maintain visual clarity
and to provide maximum impact, the Rio+20 logo must never appear to be linked to or crowded by copy, photographs
or graphic elements. The clear space for the logo must measure the width of the letters “io” in the logotype.

Clear Space IO
X

IO IO X
IO

X X


Rio+20 Color Pattern

The exact polychromic tones of each print (CMYK) and electronic versions (RGB) are depicted below.

CMYK RGB

C: 50%
R: 141%
M: 5% ENVIRONMENTAL
G: 190%
Y: 90% GREEN
B: 80%
K: 0%

C: 100%
R: 33%
M: 90% ECONOMIC
G: 54%
Y: 0% BLUE
B: 154%
K: 0%

C: 0%
R:186%
M: 100% SOCIAL
G: 20%
Y: 100% RED
B: 26%
K: 25%


Typeface

All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as
an effective tool to communicate the ideas and values of the brand. For consistency, the logo must always comply
with this Brand Guideline.


Correct and Incorrect Usage
The brand must not be changed in any way such as its colors, layout or dimensions. Below there are some errors that
must be avoided. Comparing to the original brand, please verify the incorrect usage and make sure that the Rio+20
brand is not altered.

√
Conferência das Do not
Do not change
Nações Unidas rearrange
opacity of the
sobre typography of
logo
Desenvolvimento the logo
Sustentável

Do not
Do not reflect Do not distort rearrange
the logo the logo elements of
the logo

Do not
Do not
Do not rotate rearrange
change colors
the logo elements of
of the logo
the logo


Application Over Backgrounds
The colorful logo must only be applied to plain backgrounds: white or black. If the logo needs a box, both white or
gradient version can be used around the logo.

Light background 1 Dark background 1

Light background 2 Dark background 2


Gradient Signature

CMYK 50% / 5% / 90% / 0%

CMYK 100% / 90% / 0% / 0%

CMYK 0% / 100% / 100% / 25%


Application over Backgrounds
For any other kind of background – plain colorful, indefinite, transparent, dégradé, patterned, photographic or
illustrated, the logo and the clear space on a white or gradient background must be used.


Application over Backgrounds
A light or dark background will determine the use of the logo in either white or gradient color. Options for using the
Rio+20 logo on a dark background / image:

√ √

x √

OFFICIAL PARTNERSHIP
How brands must work together

Horizontal marks application with an Official Partnership

On signatures with an Official Partnership, brands must follow the pattern below:
The Rio+20 brand is to be placed on the left. The official partnership brand will always be on the right.
The Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federal brands will be placed below.
The length of Rio+20 brand will be equal to the Governo Federal brand lenght. (X)
The width between them, either horizontally or vertically, will be equal to the Governo Federal brand height. (Y)

y Official Partnership
X Y

W W

Y

Y

X
y y


Please Note:
The official partnership brand length must never exceed the Rio+20 brand lenght (X).
If the official partnership logo is inside a box, it should be the same length as the Federal Government logo (X) or less.
If it is not inside a box, it should have the same height as The Federal Government logo (Y).
In order to separate the logos there is a 0.5 pt thick black line.

X Official Partnership

Y

X


Vertical brands application with an official partnership

In vertical signatures with an Official Partnership, brands must follow the pattern below:
The Rio+20 brand is placed in the middle as well as the official partnership brand down below followed by the Prefeitura
do Rio de Janeiro, Governo do Estado do Rio de Janeiro and Governo Federal brands.

X

W

Y
Official Partnership
Y

W

Y

Y

X
y y


Horizontal brands application with more than one Official Partnership

In signatures with more than one Official Signature, brands must follow the pattern below:
The Rio+20 brand is to be placed in the middle above all the others. The official partnership brands are to be placed below.
Then, on the third line of brands Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro and Governo Federal.
The brands width will be the same as that of the Governo Federal (X).
The width among them will be equal to the Governo Federal brand height (Y).

X

Y
y y Official Partnership y y
Y

Y

Y

X
y y


Minimum Size

In order to maintain the elements integrity and the legibility of the brand the minimum size recommended for
reproductions of the Rio+20 logo must never be less than 12mm in height.

15 mm 15 mm



Application over backgrounds
For any other kind of background – plain, colorful, indefinite, transparent, dégradé, patterned, photographic or
illustrated, the logo and the clear space on a white or gradient background must be used. In these cases, the
“Official Partnership” name should be placed in a white box. All other brand versions must be kept (Prefeitura do Rio
de Janeiro on a blue one, Governo do Rio de Janeiro and Governo Federal on white boxes).

Logos on an indefinite background.




x Official Partnership

√

On other materials – BANNER 1
Option 1 (white box) Option 2 (white label)
The label size vertically (portrait) will be 1/5 of height.

X



1/5 X


On other materials – BANNER 2

Option 1 (white box) Option 2 (white label)
The label size vertically (portrait) will be 1/5 of height

X


1/5 X


HOARDINGS
Dark background hoarding and a white label. The horizontal label size (landscape) will be ¼ height.
For horizontal pieces, the logo is placed in the same line.

X


1/4 X


Audio Visual Application
The logo set that comes before audio visual presentations must have two configurations: black or white
backgrounds.

The set displays the Rio+20, Official Partnership and Governo Federal logos placed in the middle. Below, the
UNDP, Prefeitura do Rio de Janeiro and Governo do Rio de Janeiro logos are placed.

First option: the logos appear from the bottom up, well placed in the middle and must remain on screen for at least
four seconds between the fade-in and fade-out time.

Second option: the logos come from left to right, well placed in the middle, and must remain on screen for at least
four seconds.


Audio Visual piece on a light background



Audio Visual piece on a dark background



GRID
Partnership, Support and Official Suppliers.
How logos must work together.


Brands Application
In signatures with more than one agency or entity, the level of communication involvement must be analyzed.
The supporters logos will be ½ (1/2 X) length of official partners and Rio+20 logos.
Suppliers logos will be aligned on the left among them.
The proportion will appear to be ¼ (1/4 X) of the Rio+20 and Governo Federal logos.

Partnership 1X
Supporters 1/2 X
Suppliers 1/4 X

Y

Y

X


All vertical brands application
The Rio+20 brand, Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federal brands remain
along the same line, aligning the right block.
The brand lengths will be the same as that of the Governo Federal (X).
The width among them will be the same as the Governo Federal brand height (Y).

y y y

Y

X Y
Partnership
Y

y y y y y Y
Supporters
Y

y y y y y y y y y y y
Y
Suppliers
Y

y y y y y y y y y y y y y y y y y


Partnership

Supporters

Suppliers


All horizontal brands application
The Rio+20, Official Partnership, Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federal
brands are placed along the same line, aligning the right block. Supporters and Suppliers brands are placed
below.

Partnership

Suppliers Supporters


HOARDINGS with horizontal brands.

X

Partnership

Suppliers Supporters
1/4 X


Rio+20: Visual Identity Guidelines

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