Rakuten Shugi by Ricardo Jordão Magalhães

5. I’m the War
from A to W!

6. I’m the War
against income concentration!

7. I’m the War
against Cynicism!

8. I’m the War
against Skepticism!

9. I’m the War
against Disbelief!

10. I’mThe Transaction Way
the War
against
of Treating People!

11. I BELIEVE!

12. Doctrine,
Shugi = Principles.

13. From the 170
brazilians we
have…, 50 are
Shugi Crazy
Purpose Driven
People!

14. Shugi is
commom sense.

15. Shugi is the
Operating System.

16. Shugi is
not enough to
beat Amazon!

17. We need
Omotenashi!

18. Omotenashi
Commerce!

25. So… I have a few
ideas to put
Shugi + Omotenashi
in to the Hearts of our
People…

26. #1
Each Shugi Pillar
must have its
own KPIs.

27. Always Improve, Always Advance
(# of GMS coming from new stores),
Passionately Professional (# of
training hours), Hypothesize (# of
action plans proposed), Maximize
Customer Satisfaction (# Repeat
User, # Score on Customer
Satisfaction Surveys), Speed!!
Speed!! Speed!! (# Time to Market).

28. #2
5 Shugi +
Omotenashi Killer
Questions for Hiring
Purpose.

29. #3
SuperPoints for
employee who give s
ideas to improve Shugi.

30. #4
Daily Managers
Reminder to put Shugi
+ Omotenashi on their
speechs, meeting,
memos etc.

31. #5
Reward employees who
helps bring more Shugi
+ Omotenashi people
to Rakuten.

32. #6
All new projects will
have Shugi +
Omotenashi KPIs.

33. #7
SuperPoints to the
Employee with more
Shugi + Omotenashi
Little Hearts given by
peers.

34. Above all…

35. #8
The ultimate Asakai KPI
will be the number of
conversations
managers talk starts.

37. I’M WAR!