2. TIM PARTICIPAÇÕES S.A. | Investor Relations
TIM re-launch plan
Economics Pressure Priorities
Restructuring on
1Q09 2Q09
Top Line
• Strategy and Organization • EBITDA Margin • Flat revenues: • Focus on Value:
• Customer Base clean-up defended - Customer base erosion - Push on Post-paid
• Embratel’s dispute resolution • Efficiency improved on post-paid (long tail) - Reduce Portability Gap
• Network Service Quality • Reinforced - pre-paid MOU decline - Reinvest Pre-paid ARPM
improvement customer related - Weak 2008 Christmas to inflate usage
• Brand repositioning expenditures (SAC campaign • Speed-up Efficiency plan
and caring) and Intelig integration
• Signing of Intelig deal
1
3. TIM PARTICIPAÇÕES S.A. | Investor Relations
Agenda
Economics Pressure Priorities
Restructuring on
1Q09 2Q09
Top Line
Luca Luciani Claudio Zezza Luca Luciani
2
4. TIM PARTICIPAÇÕES S.A. | Investor Relations
Restart phase completed on time
Strategy and Organization: completed
Customer Base: back to growth as of March, after 1 mln inactive lines clean-up in February
Resolution of Embratel‟s dispute: positive cash impact of R$ 90 mln; one shot cost of R$ 64
mln, booked in 1Q
Back to #2 in Overall Service Quality (vs. # 6 in 2008) according to Anatel’s ranking (99%
achievement in March) driven by network reliability (+14.9 p.p. in 5 months)
Brand Repositioning: doubled share of voice, Top of Mind improved (#2 in SP and RJ Panel),
phase 1 of offering portfolio re-launch
Efficiency Plan on going and improved Capital Allocation (-5% in HR, G&A and Others, -13%
IT, -51% in Bad Debt)
Signing of Intelig acquisition: ready to capture relevant synergies
3
5. TIM PARTICIPAÇÕES S.A. | Investor Relations
Customer Base Evolution: 1 Million lines cleaned-up
Post-paid Clean-up Base
TIM Customer Base Evolution Mln lines
Mln lines
29%
incremental
25.9% 25.4% 25.0% market
Market 24.2% -0.4
23.5% 6.6 6.2
Share share in
March
35.2 36.4 36.1 +11% YoY
32.5 33.8
15,00%
Dez-08 Gross Churn Mar-09
6.8 6.6 6.2
6.8 6.8
Post-paid
Pre-paid Clean-up Base
25.8 27.0 28.4 29.8 29.9 Mln lines
Pre-paid
1Q08 2Q08 3Q08 4Q08 1Q09
+0.1
% Post-paid -3.6 p.p. 29.8 29.9
20.8% 20.2% 19.4% 18.1% 17.1%
on Total
Dez-08 Gross Churn Mar-09
4
6. TIM PARTICIPAÇÕES S.A. | Investor Relations
Resolution of Embratel’s dispute affected 1Q EBITDA
Financial-economic impacts Impact of Embratel dispute resolution on EBITDA
R$ Mln R$ Mln
Non
+90 -64 95
64 recurring
cost
Cash EBITDA
Impact Impact
Reported +14% 609
533
EBITDA
Positive cash impact
1Q08 1Q09
Application of new interconnection tariff
EBITDA Margin %
Better relationship with Embratel to
Reported 17.8% 20.2%
renegotiate leased lines
Normalized 20.9% 22.4% +140 bps
5
7. TIM PARTICIPAÇÕES S.A. | Investor Relations
#2 in Overall Service Quality driven by higher Network Reliability
2008 FY – Overall Service Quality Feb-Mar/09 – Overall Service Quality
% achievement of overall service quality targets, TIM vs. competitors % achievement of overall service quality targets, TIM vs. competitors
99% in March
4Q08: 90.2%
#6 #2
99.5% 99.9% 98.4% 97.8% 97.0%
98.0% 97.7% 95.5%
95.1% 93.4% 91.6%
83.9% 85.5%
61.4%
Player 1 Player 2 Player 3 Player 4 Player 5 TIM Player 7 Player 1 TIM Player 4 Player 5 Player 3 Player 2 Player 7
Network Service Quality
% achievement of network service quality targets % achievement of network service quality targets
Nov/08 Mar/09 Delta (p.p.) 99.5%
96.7%
TIM 84.6% 99.5% 14.8
Main mobile Player 1 99.0% 100.0% 1.0 84.6% 84.1% 84.1%
operators
Player 2 95.7% 93.1% -2.7
Player 3 73.1% 46.2% -26.9
´Nov/08 'Dec/08 ´Jan/09 'Feb/09 'Mar/09 6
Source: Anatel
8. TIM PARTICIPAÇÕES S.A. | Investor Relations
Brand Repositioning
3 steps Strategy Top of Mind
Sao Paulo and Rio de Janeiro, %
33
30
30
30 30%
29
Customer
22
proximity 20%
19 18
Feb
10%
Week 16/03 Week 30/03
TIM Player 1 Player 2 Player 3
New Slogan
Advertising Campaign Evaluation
Mar % Excellent and good grades
Better evaluation vs. competitors and association
to attributes as change, revolution, innovation
88%
77%
Products 69%
Campaigns
Apr/May Player 2 Player 3
7
9. TIM PARTICIPAÇÕES S.A. | Investor Relations
Efficiency Plan: 1Q09 impacts
Direct costs*: 1Q09 YoY:
-6% Advertising 85% Brand
100
90
80
70
Commercial Acquisition
60
50
-5% and 15% Value and
40
Management
30
20
Quality
10
0
-51% Bad Debt
2008 2009 Efficiency
-13% IT 1 0
- 0% 8 %
-0 6 %
-0 4 %
-0 2 %
-0 0% 20% 40% 60% 80% 10%
0
Other costs:
-1% 1200
100
0
800
600
-5% HR, G&A and others
400
200
0
2008 2009
CAPEX:
Network 37% Intelig
-30% 300
250
Comodatum 200
-20% 150
100
Network and IT -35% 50
IT Rationalization
0
2008 2009
8
* Includes costs of Interconnection, Handsets, TFI/TFF, Recharge, VAS content providers
10. TIM PARTICIPAÇÕES S.A. | Investor Relations
Signing of Intelig’s deal
Before the merger After the merger Deal Structure
TIM Brasil Serv. TIM Brasil Serv.
Asset Swap (6.15%)
JVC JVCO
and Part. S.A. and Part. S.A.
O
ON: 81.32% ON: 76.32% ON: 6.15%
PN: 63.93% 100%
PN: 60.00% PN: 6.15% Waiting approval from
HOLDCO
authorities
100% 100% 100%
100%
TIM Cel. S.A.
TIM Cel. S.A. Lock-up period
100% 100%
TIM Nord. S.A. TIM Nord. S.A. Debt Free
Note: information concerning the shareholding percentages of TIM PART are still subject to changes due to the deliberations taken at its Extraordinary
Shareholders Meeting, dated of April 2, 2009 and article 171 of the BCL
9
11. TIM PARTICIPAÇÕES S.A. | Investor Relations
Agenda
Economics Pressure
Priorities
Restructuring on
1Q09 Top Line 2Q09
Luca Luciani Claudio Zezza Luca Luciani
10
12. TIM PARTICIPAÇÕES S.A. | Investor Relations
1Q09 Main results
Flat Revenues: R$3,012 million (+0.6% YoY) – as consequence of last 12 month post paid churn
and with decreasing pre-paid contribution
VAS Growth: up 31.4% YoY (approximately 11.2% of gross service revenues) thanks to data
service
Further Efficiency Gains:
• Discretionary costs -8.7% YoY
• Bad debt at 4.8% on net service revenue: -51% YoY (or -24% normalized by Telesales
effect)
Improved EBITDA Margin: +14.4% YoY reported with margin of 20.2%. Normalized EBITDA with
Embratel’s dispute agreement, margin would be 22.4%
Negative Operating Free Cash Flow (R$ -1,251Mn) mainly due to Capex 4Q08 disbursement
and Fistel tax
11
13. TIM PARTICIPAÇÕES S.A. | Investor Relations
Revenues
+122% 0,5
Total Revenues (Gross) Customer
0,2 Net Revenues
Base
TIM WEB
Mln lines
R$ Million R$ Million
Mar/08 Mar/09
(76) 56 3,544 ΔYoY
(34) 103
(55) 2,993 3,012
+0.6%
4,212 3,223
4,219 -0.5%
2,838 2,823
+21.5%
155 321 189
1Q08 Outgoing Long Incoming. VAS Product 1Q09 1Q08 4Q08 1Q09
Distance
Net Service Revenues
ΔYoY -3.8% -6.9% -5.0% +31.4% +17.3% Net Product Revenues
12
14. TIM PARTICIPAÇÕES S.A. | Investor Relations
Efficiency sustains EBITDA Margin over 20%
Includes Embratel
dispute expenses: R$
Personnel and G&A Costs Interconnection & Network Costs 64 Million
R$ Million ∆ YoY R$ Million
∆ YoY
Total 286 283 261 Total 1,045 1,048 985
Total -8.7%
Total -5.7%
G&A* 124 119 103 Inter
∆ QoQ connection 837 784 702
∆ QoQ
Personnel 163 164 158 Total -7.6%
Network 207 264 283 Total -6.1%
1Q08 4Q08 1Q09 1Q08 4Q08 1Q09
% of Net % of Net
9.6% 8.0% 8.7%
Revenues Revenues 34.9% 29.6% 32.7%
*includes TI costs
Bad debt EBITDA
R$ Million
272 ∆ YoY R$ Million ∆ YoY
Telesales -51% +14.4%
95
impact
Normalized Normalized
95* 64**
-23.9% +7.3%
177 931 609
131 134 533
∆ QoQ ∆ QoQ
1Q08 4Q08 1Q09 +3.0% Margin -27.7%
1Q08 4Q08 1Q09
% of
Reported 17.8% 26.3% 20.2%
Net Service 6.2%* 4.1% 4.8%
Revenues Normalized 20.9% 26.3% 22.4%
* Excluding Telesales additional impact (9.6% including impact) * Telesales Impact ** Embratel’s dispute expenses
13
15. TIM PARTICIPAÇÕES S.A. | Investor Relations
Defended EBITDA – Improved resources allocation
R$ Million
33.0 64.0**
137.2
(14.7) 33.4 (111.0)
95*
(61.2) 59.9
609.4
532.8 Investments Savings
+14%
EBITDA Service Handsets Advertising Network Other EBITDA
COGS Bad Debt
1Q08 Revenues Revenues & Sales Expenses Revenues*** 1Q09
Δ YoY -0.5% +21.5% +18.6% +23.3% -5.7% -50.5% -11.7%
Reported 17.8% 20.2%
Normalized 20.9% 22.4% +140 bps
14
* Telesales Impact ** Embratel’s dispute *** Other Expenses include: G&A, Personnel and Net Other Operating Expenses/Revenues
16. TIM PARTICIPAÇÕES S.A. | Investor Relations
EBIT and Net Results – 1Q09
R$ Million
EBITDA Depreciation & Net Financial Taxes and Net
EBIT Results
1Q09 Amortization Expenses Others
609.4 (641.2)
Impacted mainly by
additions into pre-tax
balance, due to the end
of hedge contracts
(31.8) (144.0)
(69.3)
(42.9)
Change YoY +14.4% +12.1% -19.0% -5.8% +240.4% +14.8%
15
17. TIM PARTICIPAÇÕES S.A. | Investor Relations
Net financial position and Operating Free Cash Flow – 1Q09
Operating Free Cash Flow Net Debt
R$ Million R$ Million
609 (1,666) (194) (1,251) Operating Non
4Q08 FCF OpFCF 1Q09
(1,670)
EBITDA ΔWC CAPEX Operating (1,251) (96) (3,017)
FCF
Negative Working Capital due to 4Q08’s cash-out (CAPEX
and FISTEL)
R$ 3.47 billion (of which 65% long term)
Gross Debt
~35% of total debt is denominated in foreign currency (fully hedged)
Average annual cost 12.47% in Q1 09 vs.10.96% in Q1 08 (and 13.2% in 4Q08)
16
18. TIM PARTICIPAÇÕES S.A. | Investor Relations
Agenda
Pressure
Economics Priorities
Restructuring on
1Q09 2Q09
Top Line
Luca Luciani Claudio Zezza Luca Luciani
17
19. TIM PARTICIPAÇÕES S.A. | Investor Relations
Issue: pressure on Top Line
Post-paid customer base erosion along last 12 months
• Lower focus on gross adds and increasing churn in second half 2008
• Post-paid mix down to 17.1% on total customer base (-3.7 p.p. vs 1Q08)
Deceleration of growth of pre-paid revenue, due to lower promotional aggressiveness,
especially in the campaign for Christmas
• Pre-paid ARPM increase (+53% YoY)
• MOU outgoing decrease (-31% YoY)
ARPU dilution mainly due to worse customer base mix:
• Pre-paid outgoing ARPU increase (+6% YoY)
• Post-paid outgoing ARPU decrease (-4% YoY)
• Blended outgoing ARPU decrease (-12% YoY)
18
20. TIM PARTICIPAÇÕES S.A. | Investor Relations
Revenues slowdown: post-paid base erosion and pre-paid growth reduction
Pos-paid long tail MOU/Price Pre-paid
Hundred Base
Churn -31%
MOU out
(min/month)
100 ARPM out +53%
(R$/min)
Gross
ARPU out
(R$/month)
1Q08 2Q08 3Q08 4Q08 1Q09 1Q08 2Q08 3Q08 4Q08 1Q09
Post-paid revenues growth (%YoY) Pre-paid outgoing revenues growth (%YoY)
+
++ ++ +
1Q08 3Q08 1Q09 1Q08 3Q08 1Q09
%Average
Base YoY*
++ + % Average
base YoY* ++ ++ +
Post-paid customer base erosion MOU deflated as consequence of price-up
19
* Excludes churn due to the base clean-up
21. TIM PARTICIPAÇÕES S.A. | Investor Relations
1Q09 suffers from weak Christmas campaign
Incremental Market Share Pre-paid Gross Adds
TIM Vivo/Claro
14% 13%
10% +9%
26% Bonus 10 x
Min. usage
12% to earn R$ 6 1 min.
oct/08 nov/08 dec/08
Promotion
4Q07 4Q08 3 month 6 month
Loss of competitiveness duration
4Q07 4Q08
in dec/08 Market 17.0MM 22.9MM
Gross Lower aggressiveness
+35% of TIM offer
(Post+Pre)
Total unitary SAC Gross Adds (% YoY) Jan-Sep 2008
Post: -4%
R$ 4Q08
Pre: -12%
-16% -14%
Post-paid
-27%
22%
Pre-paid
Jan-Sep 4Q 9%
2008 2008
20
* TIM Brasil estimates
23. TIM PARTICIPAÇÕES S.A. | Investor Relations
Agenda
Economics Pressure
Priorities
Restructuring on
1Q09 Top Line 2Q09
Luca Luciani Claudio Zezza Luca Luciani
22
24. TIM PARTICIPAÇÕES S.A. | Investor Relations
Challenges
Growth with Profitability
Invert current trend Efficiency Plan Integration of Intelig
Post-paid
450
EBITDA and Operating Efficiency on Network
400
350
Gross
Free Cash Flow defense
300
Business development (Long
250
200
150
Churn
100
Financing the growth Distance, Top Clients)
50
0
1Q Apr-Dec
2009 2009
Market Share Incremental SAC G&A e RH Bad debts
30% +15% 600 600 600
25% 500 500 500
20% 400
-5% 400 -51% 400
29% 15% 300 300 300
17% 10% 200 200 200
10% 5% 100 100 100
0% 0 0 0
Avg. Dec Mar 1Q08 1Q09 1Q08 1Q09 1Q08 1Q09
2008 „08 „09
Speed-up of commercial KPIs in 2Q Improve efficiency to sustain growth 23
25. TIM PARTICIPAÇÕES S.A. | Investor Relations
Invert current trend – Sales growth
Invert current acquisition trends
Post-paid gross adds (Voice)
1) Sales Convention (April 2nd) -
“The Turnaroud”
1MM handsets sold
Focus on post-paid
New commissioning
Jan-08 Jan-09 Feb-08 Feb-09 Mar-08 Mar-09 Apr-08 Apr-09
2) Portability: Port-in/Port-out Post-paid:
Improvements on main territories:
Sales incentives 80% TSU: +22 p.p.
Consumer TSP: +34 p.p.
60% Average 55%
Business 40%
40%
23%
20%
Company repositioning:
0%
sales KPIs growth starting from 2Q09 4Q08
4 Q08
1Q09
1 Q09
Abr/09*
39904
2008 Mar/09 Apr/09*
24
* Portability results until Apr 26th
26. TIM PARTICIPAÇÕES S.A. | Investor Relations
Invert current trend – New offers portfolio (2Q09)
Launched offers Next launches
Single invoice
for business New offer
customers Business
New post-paid offer
Post High
Mother‟s Day (free LD)
Post
Pre Portability
% of Gross Adds
0 ,6
CB Infinity: 750 K
0 ,5
(lines) (pre-paid):
0 ,4
0% 33%
0%
0 ,3
0%
0%
0 ,2
0 ,1
0%
0%
Company repositioning:
0
0%
0%
revenues growth from 2H09
8/Apr 19/Apr 04/May 8/Apr 18/Apr 03/May
25
27. TIM PARTICIPAÇÕES S.A. | Investor Relations
Efficiency Plan
Quick wins Improvement Re-thinking Efficiency
identified
Bad debt Commercial: channel costs Network: Intelig integration until now:
rationalization ~R$0.8 Bln
IT: contracts Customer care: revision of
renegotiation Network: contracts caring model Opex +
G&A: costs optimization
renegotiation
New sourcing models (revenue Capex
IT: demand rationalization sharing, risk sharing, etc)
Finance company growth
Defend profitability and cash generation (EBITDA margin and Operating Cash Flow) against
exchange rate and business risks ~50% of
efficiency
SAC Customer Care
reinvested on
+XX% +YY%
business
600 600
500 500
400 400
30
20
0
0
30
20
0
0
growth
100 100
0 0
2008 2009 2008 2009
FY FY FY FY
26
28. TIM PARTICIPAÇÕES S.A. | Investor Relations
Intelig: synergies for TIM
Transport network use
(backbone and metropolitan) 100% leased lines 14.500 km of own
Network and optical fiber
for TIM Brasil traffic Optical fiber MAN* 800 Km in MAN*
transport
under development rings
Accelerate
Business clients („000) integration to
Cross/upsell of TIM mobile capture
Data solutions for Intelig customer 300
solutions for base and Intelig data 200
synergies:
Business solutions for TIM customers 100 ~2% of
EBITDA
LD Net Revenues (R$ Bln) margin
Extension of the LD business
to non-TIM customers
(18 months)
Long
1.0
Distance +
*Metropolitan area network 27
29. TIM PARTICIPAÇÕES S.A. | Investor Relations
“Safe Harbor” Statements
Statements in this presentation, as well as oral statements made by the management of TIM
Participações S.A. (the “Company”, or “TIM”), that are not historical fact constitute “forward
looking statements” that involve factors that could cause the actual results of the Company to
differ materially from historical results or from any results expressed or implied by such forward
looking statements. The Company cautions users of this presentation not to place undue
reliance on forward looking statements, which may be based on assumptions and anticipated
events that do not materialize.
Investor Relations Visit our Website
Avenida das Américas, 3434 - Bloco 01 http://www.timpartri.com.br
6° andar – Barra da Tijuca
22640-102 Rio de Janeiro, RJ
Phone: +55 21 4009-3742 / 4009-3446 / 4009-4017
Fax: +55 21 4009-3990
28