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2Q11 Conference Call
August 12, 2011
Sales Performance
     Gross Revenue (R$ million)
                               Retail                                              Total

                                                + 46.5% 3,227                                 + 44.5% 3,440




                 + 39.4%                         2,202                                         2,381
                                                                         + 38.2%

                          1,588 1,639                                           1,696 1,744
             1,175                                                      1,262
 1,027                                                          1,119




  1Q10         2Q10        1Q11          2Q11     1H10   1H11   1Q10    2Q10    1Q11   2Q11     1H10   1H11


(*) Gross revenue growth year-on-year.

                                                                                                              2
Sales Performance
SSS- Same Stores Sales (%)

        31.1%                                      31.9%

                                           27.0%
    25.6%

                                                                   19.7%
                                                              16.1%
                            14.4%
                      11.3%




       2Q10                2Q11                1H10               1H11


       Same Physical Stores Sales Growth      Same Stores Sales Growth


                                                                           3
Sales Performance
Internet (R$ million)

                                      + 48.3%   356




                     + 39.9%           240

                        174    182

              130
    110




    1Q10      2Q10      1Q11   2Q11    1H10     1H11




                                                       4
Organic Growth and Acquisitions
     Number of Stores (end of period)

                                                               + 34.4%
                                                                          +9 stores   +121 stores
                                                                                      • 35   virtual
                                                                   604     613        • 04   extended
                                                                                      • 70   conventional
                                                                                      • 12   divested
                    456                            456




                   1Q10                           2Q10             1Q11    2Q11

(*) On July 29 , 2011, Lojas do Baú acquision was concluded.

                                                                                                            5
Financial Performance
    Consolidated EBITDA (R$ million)
                                                              + 19.0%
         2Q11 Retail EBITDA: +12.0% | R$69.4 million                    156

                                                       131

                        + 2.1%


                                    72
                71




               2Q10                 2Q11               1H10             1H11
EBITDA
               6.6%                 4.9%               6.5%             5.4%
Margin


                                                                               6
Financial Performance
Expenses as % of Net Revenue (Consolidated)
  Selling: dilution explained by the increase in same stores sales and internet

  G&A: increase explained by São Paulo’s office and Lojas Maia integration

              -90bps                                         -160bps


   20.5%                                        21.4%
                          19.6%                                        19.8%




                       +70bps                                      +80bps

           4.4%                    5.1%                  4.3%                     5.1%



      2Q10                      2Q11                 1H10                   1H11
                                Selling                     G&A

                                                                                         7
Financial Performance
Financial Expenses (R$ million)
   Partially benefited by IPO resources

                                                    + 58.2%   88.1
   Includes Lojas Maia acquisition effects

   Includes increase in interest rates


             + 53.7%                         55.6

                                42.4

         27.6




         2Q10                   2Q11         1H10             1H11


                                                                     8
Financial Performance
Cartão Luiza – Total Credit Card Base(‘000)


                           + 75.0%

                                              3,975
                                     3,463


      2,146        2,271




      1Q10         2Q10              1Q11     2Q11




                                                      9
Financial Performance
Luizacred – Portfolio (R$ million)

  PORTFOLIO (R$ m illion)    Jun/11           Mar/11             Dec/11           Jun/11

  Total Portfolio            2,668 100.0%     2,424 100.0%       2,360 100.0%     1,874 100.0%

  000 to 014 days      A     2,020    75.7%   1,772    73.1%     1,825    77.4%   1,393    74.3%
  015 to 030 days      B       120     4.5%     128     5.3%       131     5.5%     102     5.4%
  031 to 060 days      C        75     2.8%      77     3.2%        87     3.7%      59     3.2%
  061 to 090 days      D        65     2.4%      72     3.0%        45     1.9%      52     2.8%
  091 to 120 days      E        55     2.1%      83     3.4%        37     1.6%      42     2.2%
  121 to 150 days      F        52     1.9%      63     2.6%        32     1.3%      39     2.1%
  151 to 180 days      G        65     2.4%      45     1.8%        29     1.2%      38     2.0%
  180 to 360 days      H       216     8.1%     184     7.6%       174     7.4%     150     8.0%

   Overdue up to 90 da ys      260     9.8%     277    11.4%       263    11.1%     213    11.4%
   Overdue a bove 90 da ys     388    14.5%     375    15.5%       272    11.5%     268    14.3%
   Tota l Overdue              648    24.3%     652    26.9%       534    22.6%     481    25.7%


                                                               -140bps


                                                  Reduced Delinquency ratios



                                                                                                   10
Financial Performance
 Luizacred
Revenue (R$MM) & Provisions/Revenue (%)      Portfolio (R$MM) & Provisions/Portfolio (%)


 250                                   45%   3000                                      10.0%
                         232                                           2,668
                                                                                       9.0%
          190                          45%
                                             2500
 200                                   44%                                             8.0%
                         43%                                                           7.0%
           44%
                                       44%   2000      1,874
 150                                   43%                                             6.0%

                                       43%   1500        4.5%                          5.0%

 100                                   42%                                              4.3%
                                                                                       4.0%
                                             1000                                 Recurring Provisions
                                       42%                               3.7%          3.0%

  50                                   41%                                             2.0%
                                              500
                                       41%                                             1.0%

   0                                   40%      0                                      0.0%
           2Q10           2Q11                          2Q10            2Q11
        Revenue   Provisions/Revenue                    Portfolio    Provisions/Portfolio


                                                                                                    11
Investor Relations
     ri@magazineluiza.com.br
     www.magazineluiza.com.br/ri




Legal Disclaimer
Any statement made in this presentation referring to the Company’s business outlook, projections and financial and operating goals
represent beliefs, expectations about the future of the business, as well as assumptions of Magazine Luiza’s management and are
solely based on information currently available to the Company. Future considerations are not a guarantee of performance. These
involve risks, uncertainties and assumptions since they refer to forward-looking events and, therefore depend on circumstances that
may not occur. These forward-looking statements depend substantially on the approvals and other necessary procedures for the
projects, market conditions, and performance of the Brazilian economy, the sector and international markets and hence are subject to
change without prior notice. Thus, it is important to understand that such changes in conditions, as well as other operating factors
may affect the Company’s future results and lead to outcomes that may be materially different from those expressed in such future
considerations. This presentation also includes accounting data and non-accounting data such as operating, pro forma financial data
and projections based on the Management’s expectations. Non-accounting data has not been reviewed by the Company’s
independent auditors.




                                                                                                                                       12

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  • 2. Sales Performance Gross Revenue (R$ million) Retail Total + 46.5% 3,227 + 44.5% 3,440 + 39.4% 2,202 2,381 + 38.2% 1,588 1,639 1,696 1,744 1,175 1,262 1,027 1,119 1Q10 2Q10 1Q11 2Q11 1H10 1H11 1Q10 2Q10 1Q11 2Q11 1H10 1H11 (*) Gross revenue growth year-on-year. 2
  • 3. Sales Performance SSS- Same Stores Sales (%) 31.1% 31.9% 27.0% 25.6% 19.7% 16.1% 14.4% 11.3% 2Q10 2Q11 1H10 1H11 Same Physical Stores Sales Growth Same Stores Sales Growth 3
  • 4. Sales Performance Internet (R$ million) + 48.3% 356 + 39.9% 240 174 182 130 110 1Q10 2Q10 1Q11 2Q11 1H10 1H11 4
  • 5. Organic Growth and Acquisitions Number of Stores (end of period) + 34.4% +9 stores +121 stores • 35 virtual 604 613 • 04 extended • 70 conventional • 12 divested 456 456 1Q10 2Q10 1Q11 2Q11 (*) On July 29 , 2011, Lojas do Baú acquision was concluded. 5
  • 6. Financial Performance Consolidated EBITDA (R$ million) + 19.0% 2Q11 Retail EBITDA: +12.0% | R$69.4 million 156 131 + 2.1% 72 71 2Q10 2Q11 1H10 1H11 EBITDA 6.6% 4.9% 6.5% 5.4% Margin 6
  • 7. Financial Performance Expenses as % of Net Revenue (Consolidated) Selling: dilution explained by the increase in same stores sales and internet G&A: increase explained by São Paulo’s office and Lojas Maia integration -90bps -160bps 20.5% 21.4% 19.6% 19.8% +70bps +80bps 4.4% 5.1% 4.3% 5.1% 2Q10 2Q11 1H10 1H11 Selling G&A 7
  • 8. Financial Performance Financial Expenses (R$ million) Partially benefited by IPO resources + 58.2% 88.1 Includes Lojas Maia acquisition effects Includes increase in interest rates + 53.7% 55.6 42.4 27.6 2Q10 2Q11 1H10 1H11 8
  • 9. Financial Performance Cartão Luiza – Total Credit Card Base(‘000) + 75.0% 3,975 3,463 2,146 2,271 1Q10 2Q10 1Q11 2Q11 9
  • 10. Financial Performance Luizacred – Portfolio (R$ million) PORTFOLIO (R$ m illion) Jun/11 Mar/11 Dec/11 Jun/11 Total Portfolio 2,668 100.0% 2,424 100.0% 2,360 100.0% 1,874 100.0% 000 to 014 days A 2,020 75.7% 1,772 73.1% 1,825 77.4% 1,393 74.3% 015 to 030 days B 120 4.5% 128 5.3% 131 5.5% 102 5.4% 031 to 060 days C 75 2.8% 77 3.2% 87 3.7% 59 3.2% 061 to 090 days D 65 2.4% 72 3.0% 45 1.9% 52 2.8% 091 to 120 days E 55 2.1% 83 3.4% 37 1.6% 42 2.2% 121 to 150 days F 52 1.9% 63 2.6% 32 1.3% 39 2.1% 151 to 180 days G 65 2.4% 45 1.8% 29 1.2% 38 2.0% 180 to 360 days H 216 8.1% 184 7.6% 174 7.4% 150 8.0% Overdue up to 90 da ys 260 9.8% 277 11.4% 263 11.1% 213 11.4% Overdue a bove 90 da ys 388 14.5% 375 15.5% 272 11.5% 268 14.3% Tota l Overdue 648 24.3% 652 26.9% 534 22.6% 481 25.7% -140bps Reduced Delinquency ratios 10
  • 11. Financial Performance Luizacred Revenue (R$MM) & Provisions/Revenue (%) Portfolio (R$MM) & Provisions/Portfolio (%) 250 45% 3000 10.0% 232 2,668 9.0% 190 45% 2500 200 44% 8.0% 43% 7.0% 44% 44% 2000 1,874 150 43% 6.0% 43% 1500 4.5% 5.0% 100 42% 4.3% 4.0% 1000 Recurring Provisions 42% 3.7% 3.0% 50 41% 2.0% 500 41% 1.0% 0 40% 0 0.0% 2Q10 2Q11 2Q10 2Q11 Revenue Provisions/Revenue Portfolio Provisions/Portfolio 11
  • 12. Investor Relations ri@magazineluiza.com.br www.magazineluiza.com.br/ri Legal Disclaimer Any statement made in this presentation referring to the Company’s business outlook, projections and financial and operating goals represent beliefs, expectations about the future of the business, as well as assumptions of Magazine Luiza’s management and are solely based on information currently available to the Company. Future considerations are not a guarantee of performance. These involve risks, uncertainties and assumptions since they refer to forward-looking events and, therefore depend on circumstances that may not occur. These forward-looking statements depend substantially on the approvals and other necessary procedures for the projects, market conditions, and performance of the Brazilian economy, the sector and international markets and hence are subject to change without prior notice. Thus, it is important to understand that such changes in conditions, as well as other operating factors may affect the Company’s future results and lead to outcomes that may be materially different from those expressed in such future considerations. This presentation also includes accounting data and non-accounting data such as operating, pro forma financial data and projections based on the Management’s expectations. Non-accounting data has not been reviewed by the Company’s independent auditors. 12