5. Inside QR Code
- Anatomia do QR Code
- Variações de aplicação gráfica
- Aplicações:
Product ID
Fashion
Decorative
Ambient
Outside In/Inside Out
Interactive content
Experimental
Service
-Aplicativos Geradores de QRCode
7. • QR Code stands for Quick Response - it allows its contents to be decoded at high speed.
• It can encode different types of data, such as alphabetic and numeric characters, Kanji
and Kana, Hiragana, symbols, binary, and control codes.
•The code can manage up to 7,089 numeric characters or maximum 4,296 alphanumeric
* Barcode manages 20 characters
• Ocupa em geral 1/10 do tamanho do código de barras
• Interação com URL !
http://blog.vizuarna.si/2009/02/new-generation-code/
16. A Box Life
ECO 2.0: Re-use boxes and track them by QR-code
http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/
• Ecological idea: “Reduce, Re-use and Recycle”
• Re-using cardboard boxes to reduce costs and avoid thousands of boxes being thrown
away every day.
• Cardboard boxes sometimes travel a long way around the world
• Tracking service by QR codes
17. A Box Life
ECO 2.0: Re-use boxes and track them by QR-code
http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/
18. A Box Life
ECO 2.0: Re-use boxes and track them by QR-code
http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/
19. Gucci´s QR Code Ad
http://japon.typepad.fr/marketing_japon/2008/09/alors-que-ralph.html
20. Puma´s QR Code Ad
http://japon.typepad.fr/photos/uncategorized/2008/09/19/puma_japan_2.jpg
31. QR Code Desk Lamp
http://2d-code.co.uk/qr-code-desk-lamp/
32. Cupcakes de QR Code
comestíveis
http://boingboing.net/2010/03/18/edible-qr-code-cupca.html/
These edible QR Code
cupcakes from Montreal's
clevercupcakes are actually
scannable, and will direct you to
the Montreal Science Centre
website.
37. Primario Restaurant
Backlit QR Code Sign
http://www.qrchannel.com/blog/wp-
content/uploads/2009/01/p1120011.jpg
• Acesso ao menu diário
• Visível dia-e-noite – Backlit
38. Giant QR Code Billboard
London
http://www.qrchannel.com/blog/wp-
content/uploads/2009/01/p1120011.jpg
• Promoção do DVD 28weekslater
• Sem conteúdo extra
• “It’s back on DVD September 10th”
39. Giant QR Code on Southbay Beach Scarborough UK
http://www.flickr.com/photos/48195423@N06/4413219857/sizes/l/in/pool-24833696@N00/
Video
40. • Vitrine da Joalheria Folli Follie / Tóquio
• QR Code desenhado pela SET Japan
• Branded Hummer circula com o código
• QR Code > mobile phone campaign site >
Catalog + Contest
First Store Window Designer QR Code
http://2d-code.co.uk/folli-follie-store-qr-code/
47. Walt Disney QR Codes
http://www.qrme.co.uk/qr-code-news/3-newsflash/178-walt-disney-qr-codes.html
• Posteres na estação de Ikebukuro no Japão
• Mickey Mouse, Donald Duck e Stitch parcialmente cobertos por QR Code
• Redirect users para o site mobile
Video
49. Sephora QR Code Billboard
http://www.flickr.com/photos/gladiolabean/4371698259/in/pool-qrcodes
50. Sephora QR Code Contest
http://pennykim.com/post/473253336/sephora-showcases-qr-codes
51. Sephora QR Code Comments
http://mark-logan.blogspot.com/2010/03/innovate-10-wrap-up.html
Sephora posts consumer reviews on
in-store signage and encourages
users to visit their mobile site to get
more information.
52. BestBuy QR Code Reviews
http://mark-logan.blogspot.com/2010/03/innovate-10-wrap-up.html
Best Buy is using QR Codes in store
to allow consumers to quickly get
product ratings and reviews.
60. The QR Cloud Project:
Micro Secrets In Public Space
• Amsterdam – Projeto artístico
• 7 trabalhos utilizando QRCode: Micro contos,
Poemas e Proverbios
• Escritos por escritores, poetas e cientistas.
http://popupcity.net/2009/09/the-qr-cloud-project-micro-secrets-in-public-space/
74. Chamber of Commerce of Tsuruga
População de 70k! Poster para turistas mostrando todos os restaurantes locais.
QR Code: Site mobile / Cardápio / Como chegar / Estacionamento / Ofertas especiais
http://2d-code.co.uk/qr-coded-local-restaurant-poster/
90. Europe first QR Code centric TV Ad
Belgium Bank
http://www.qrme.co.uk/qr-code-news/3-newsflash/174-first-european-qr-code-tv-commercial.html
The advert shows a young model wearing a QR code T shirt and
constantly shows a QR code in the bottom right corner of the
screen. Anyone opening a bank account will receive a QR code
T shirt from www.seqretcode.be and can win a 3G iPhone.
Video
91. Na Real o Seu Desejo
http://narealoseudesejo.com.br/ http://www.youtube.com/user/narealoseudesejo
Audição
• Torcida Organizada do Santos
• Ações com Uso do QR Code
• Mote criativo: A Liberação dos 5 Sentidos
• AUDIÇÃO 02/05/2010 – Final do Paulistão 2010
• PALADAR 06/05/2010 – Av. Paulista
• OLFATO 10/05/2010 – Ponte do Morumbi, Marginal Pinheiros
• VISÃO 13/05/2010 - ???
• TATO 14/05/2010 - ???
Paladar
