1. Success Lessons from a song which has 1.5+ crores
views and has become an international rage
Watch the song at http://youtu.be/YR12Z8f1Dh8 before reading further

2. Result v/s Process
 Know your objective whether to
maximize the output or to produce the
best quality. Americans in general are
result oriented.. they will always want
to produce the maximum apples per
acre while Japanese are process
oriented and they will try to produce
the best quality apples .
 Similarly in Kolaveri Di. The objective
was to create and maximize the views
and not produce the song having
great musical quality.
Watch the song at http://youtu.be/YR12Z8f1Dh8
Download 800 + best ppts from http://kamyabology.com/downloadppts.asp

3. Product -Objective
 This is also true in our personal lives
also. What do we want to be known
as . Somebody who can achieve and
maximize the numbers, a person who
is a crisis expert or a person who is
good in building and creating
something.
 A person has to find his own unique
niche. It is better to be best in one
field rather than average/above
average in number of fields.
Watch the song at http://youtu.be/YR12Z8f1Dh8
Download 800 + best ppts from http://kamyabology.com/downloadppts.asp

4. Product -Packaging
 Product is important but so is packaging.
A bad product with good packaging
might still sell but a good product with
bad packaging will never sell..
 A song with a carefully crafted video
showing the irreverence attitude, devil
may care attitude, foot tapping music is
bound to resonate with the audience.
Watch the song at http://youtu.be/YR12Z8f1Dh8
Download 800 + best ppts from http://kamyabology.com/downloadppts.asp

5. Product -Packaging
 This universal truth is applicable for
human beings also. We form our
first impressions based on the
clothes, accessories, appearances,
gestures etc .
 We need to subsequently mould
our appearances to convey the
message of what we want to be
perceived as.
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6. Product -Packaging-Place
 Product, packaging and distribution has
to be in sync. Kolaveri DI became a hit
because these three elements were in
total sync and apt for the target
consumers in this case the youth.
 In Kolaveri the choice of social media
(You Tube) to listen to the song/view and
option of customizing /mixing the song
turned it into a viral success
Watch the song at http://youtu.be/YR12Z8f1Dh8
Download 800 + best ppts from http://kamyabology.com/downloadppts.asp

7. Product -Packaging-Place
 Similarly a person who wants to be
successful in a particular field needs
not only have the correct product and
packaging but to be seen or available
at the right places.
 An author needs to be seen at the
book launch or books festival. An
Investment banker needs to be seen
at the financial seminars or the
corporate networking events etc
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8. Innovation-the upside
 Try to innovate, experiment to stand out
from the crowd. Do not worry about the
criticism and the traditions.
 Kolaveri Di succeeded because of
insensible lyrics, gibberish word and
random slang and ordinary tune. Exactly
opposite of what an ideal song should
be.
Watch the song at http://youtu.be/YR12Z8f1Dh8
Download 800 + best ppts from http://kamyabology.com/downloadppts.asp

9. Innovation-the upside
 A person also needs to think differently to
get noticed or succeed. Especially when
there is intense competition and there is no
perceived difference between the
competition/rivals.
 You need to do things differently to get
noticed.. For example how Aamir khan has
positioned himself very differently and is
known for the best cinema having relevant
messages while Salman Khan is known for
bigger than life good v/s evil .. tough
HERO roles.
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10. Summary-Success Lessons
 Result v/s Process
 Product -Packaging
 Product -Packaging-Place
 Innovation-the upside
Download 800 + best ppts from http://kamyabology.com/downloadppts.asp

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