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Internet of Things 
Beyond the Hype
Kleber Bacili 
kleber.bacili@sensedia.com 
slideshare.net/kleberbacili 
@kleberbacili 
Internet of Things 
Beyond the Hype 
Conference
Kleber Bacili 
 Founded in 2007 
 Headquartered in Campinas/BR. 
Offices in Rio de Janeiro/BR and Philadelphia/US 
 API Design, Management and Engagement 
 Positioned as Visionary in the SOA Governance 
Magic Quadrant according to Gartner* 
(*) Magic Quadrant for Integrated SOA Governance Technology Sets, 2009
Agenda 
Getting the Context 
Where IoT Really Matters 
The Power of Open
Getting the Context
People 
Process 
Data 
Things
The 4 Main Areas Where 
IoT Really Matters
Where IoT 
Really 
Matters 
1 
Quantified 
Self 
2 
Connected 
Home 
3 
Intelligent 
Business 
4 
Smart 
Cities
Quantified Self
Wearables: Smartwatches & Activity Monitoring
Weight & Pressure: Pursuing a healthier life
Christmas 2013 Brazil World Cup 
My weight history data
Genetics: 
Now, selling on pharmacies
Connected Home
Brazilian companies are 
also innovating with IoT
Intelligent Business
iBeacons and the 
Proximity Marketing Power
Connected Car: 
Entertainment, Safety, Check-ups, …
Quantified Self, a bunch of use cases 
on the Healthcare industry
Transportation solution: 
The Sharing Economy
Drones: 
Logistics and much more!
Smart Cities
Public Transportation
The Power of Open
Hackathon & Open Innovation
1 Registered Developers: 800+ 
2 Apps Created: 300+ 
3 API Traffic: 20M calls / 15 days 
4 More transparent elections!
Open Hardware: 
Raspberry PI 
Arduino
Takeaways
Takeaways 
People, Process, 
Things, Data 
It’s Global 
It Changes 
Everything 
It’s Happening 
Now
Kleber Bacili 
kleber.bacili@sensedia.com 
slideshare.net/kleberbacili 
@kleberbacili

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