Apresentação de especialista Cisco no Security Week

1. 1© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Collaborative Workplace
Ricardo Ogata
Cloud Collaboration Sales Lead – Latin America

2. 2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Today
Interdependent work
Flexible, agile teams
Team from anywhere
Work with employees, partners, and
customers
Past
Individual work
Fixed, long-term teams
Team in the office
Work mostly with employees
The Way We Work Has Changed

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Align Business and IT Strategy
How do I…
How do we allow for
maximum productivity
anywhere, on any device?
How do I
ensure security
and compliance?
How do we enable
better real-time
knowledge sharing?
How do I support
business continuity,
growth, and innovation?

4. 4© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Collaboration Evolution
A Strategic Approach to Collaboration
PBX Call Manager TelePresence Mobile Collaboration
Unified Communications Pervasive Video Unified Workspace
Value Prop
UC UC UC TelePresence Mobility
• Extend consistent voice
communications services to
employees in their
workspaces -- on the main
campus, at branch offices,
remote, or mobile.
• Secure, reliable, scalable
communications that take
advantage of your LAN and
WAN
• Simply operations with remote
network management
• Be more productive through
face-to-face collaboration
• Reduce Travel
• Expedite decision making
• Transform the organization
with greater effeciency
• Be greener
• Enable a connected &
productive workforce from
anywhere on any device.
• Drive productivity and
efficiency with mobile video
• Integrate mobile workers into
virtual teams
• Enable telework
• Improve employee experience
with flexible work environment
Migrate from Centrex / TDM to
IP PBX
Unified Communications
• Unify voice, video, data, and
mobile applications on fixed &
mobile networks.
• Communicate using almost
any media, device, or
operating system
• Take advantage of a wide
array of Cisco IP endpoints to
meet diverse communications
needs
• Optimize efficiency with Cisco
Unified Communications
network management
Maximize adoption of UCUpgrade to CUCM 9.0 Make Video Pervasive Enable a mobile workforceGoal
• Extend video capabilities through
a single, unified communications
infrastructure
• Simplify voice network, expedite
provisioning & streamline
maintenance
• Enable more effective
communication
• Enable mobility with any content
type, on any device
• Improve collaboration –with one
click for IM, phone or video
conference
UC

5. 5© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Collaboration Evolution
A Strategic Approach to Collaboration
PBX Call Manager TelePresence Mobile Collaboration
Unified Communications Pervasive Video Unified Workspace
Value Prop
UC UC UC TelePresence Mobility
• Extend consistent voice
communications services to
employees in their
workspaces -- on the main
campus, at branch offices,
remote, or mobile.
• Secure, reliable, scalable
communications that take
advantage of your LAN and
WAN
• Simply operations with remote
network management
• Be more productive through
face-to-face collaboration
• Reduce Travel
• Expedite decision making
• Transform the organization
with greater effeciency
• Be greener
• Enable a connected &
productive workforce from
anywhere on any device.
• Drive productivity and
efficiency with mobile video
• Integrate mobile workers into
virtual teams
• Enable telework
• Improve employee experience
with flexible work environment
Migrate from Centrex / TDM to
IP PBX
Unified Communications
• Unify voice, video, data, and
mobile applications on fixed &
mobile networks.
• Communicate using almost
any media, device, or
operating system
• Take advantage of a wide
array of Cisco IP endpoints to
meet diverse communications
needs
• Optimize efficiency with Cisco
Unified Communications
network management
Maximize adoption of UCUpgrade to CUCM 9.0 Make Video Pervasive Enable a mobile workforceGoal
• Extend video capabilities through
a single, unified communications
infrastructure
• Simplify voice network, expedite
provisioning & streamline
maintenance
• Enable more effective
communication
• Enable mobility with any content
type, on any device
• Improve collaboration –with one
click for IM, phone or video
conference
UC

6. 6© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
THEN NOW
Essential Elements of Collaboration
PEOPLE
Inside my
organization
Dispersed,
mobile teams
CONTENT
Documents,
Text
Video, Voice
CONTEXT Search
Information
finds you
SECURITY
Inside the firewall,
walled off
Inclusive, selective,
policy-based
DEPLOYMENT On premise Cloud, hybrid
COMMUNITIES Hierarchy Self-organizing

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The workplace of the future is a Connected Workplace
The workplace of the future…
Attractive and
appealing for
employees and
visitors
Embedded
collaboration
capabilities
Activity-Based
facilities
Converged space,
policy and
technology
Corporate
Real Estate
Human
Resources
Information
Technology

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9. 9© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Work at Home, Mobility / Telecommuting
Blending the physical and virtual collaboration experiences

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Workplace
Management Tools
Guest Services
User Collaboration
Services
Technology-Enabled
Workplace Experiences
Cisco’s Solutions for the Next-Generation Workplace
CiscoServices
Workplace Analytics
Enterprise Network
Security

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Robust Enterprise Networks Provide the Foundation
• Flawless connectivity across any workspace
• Guaranteed performance and reliability in workplaces that
are more densely populated
• Ability to support and optimize bandwidth intensive
applications
• An intelligent infrastructure that provides insights on
employee and visitor behaviors

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Security Ensures Assets are Protected
• Seamless and secure access to the enterprise
for dispersed/remote employees
• Protecting intellectual assets
with an increasingly contingent workforce
• Defending against advanced threats as more intelligent
devices enter the workplace

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Secure Mobility

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Building a Secure Collaboration System
Protecting all Elements of the UC System
Infrastructure
Secure connectivity
and transport
Endpoints
Authenticated IP phones,
soft clients and other
devices
Applications
Auto-attendant, Messaging,
and Customer Care
Call Control
Secure Protocols for Call
Management Features
Cisco Collaboration
Cloud
WebEx, CMR, and Spark
Encryption

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Cisco Collaboration Edge
Industry’s most comprehensive any-to-any collaboration solution
PSTN or IP PSTN
Cloud Services
WebEx-Enabled TP
B2B
Branch Office
Analog Devices
TDM or IP PBX
Consumers
Teleworkers
Mobile Workers
3rd Parties

16. 16© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
BYOD
Rules of Use
Our Rules
1) Cisco IT can remote wipe
your entire device,
including personal data
2) We will enforce a 4 digit
PIN and 10 minute timeout
3) You need to call the
helpdesk immediately if
you lose your device
All users must agree to the
Rules of Use when signing
up for service
There is no IT jargon – the
rules are simple for end-
users to understand
Cisco has a trade off
between employee trust and
IT control

17. 17© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
In Summary
• Security layer on top of a robust EN is critical in this new work
environment
• With a more dispersed workforce Cisco AnyConnect and CVO solutions
guarantee seamless and secure connectivity to the enterprises
• Collaboration Edge allows secure connectivity and communication to
devices "outside the firewall”
• With the rise of contingent workers, Cisco ISE ensures the protection of
a company’s intellectual capital
• Consumer and business devices convergence, Cisco’s NGFW provides
Advanced Threat Protection and unifies company’s security framework

19. Business Case – Cisco on Cisco
Reduction in office
space
30%
Reduction in
chargeback per
employee
50%
Increase in
employee
satisfaction
80%
of employees say
communications
have improved
82%
Easy of finding quiet
space
62%
Easy of finding a
meeting room
80%
Prefer environment
77%
CAPEX Cable and
IT Infrastructure
-50%
CAPEX for furniture
-55%
Return on
Investment
< 3yrs

20. Reduction in office
space
30%
Reduction in
chargeback per
employee
50%
Increase in employee
satisfaction
80%
of employees say
communications have
improved
82%

21. 21© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Collaboration Edge
3rd party businesses
Teleworkers
Mobile workers
Consumers
TDM or IP PBX
Analog devices
Branch offices
Collaboration Edge
Firewall Traversal
Session Border Control
Gateways
Branch Survivability
Cloud service users
ON-PREMISES OR CLOUD
CISCO UC
Internet, PSTN, IP PSTN
WAN
Internet
Industry’s most comprehensive any-to-any collaboration solution

22. 22© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco IT BYOD Architecture
Devices
iPhone TabletsAndroid BlackBerry Virtual Clients Desktop/Notebooks
Device Security
Encryption Behavior Analysis Anti-Virus Backup
Connectivity Service Providers External Wi-Fi Internal Wi-Fi Wired
Secure Connectivity Cisco Access Control Server Cisco AnyConnect VPNNative Identity Management
Policy/Management Mobile Device Management Cisco Identity Services EngineDesktop Device Management
App Delivery Software
DeliveryCisco ACNS
Client
Apps
PPTWord Excel Exchange Clear
Case Directory Bus
Apps
Spark Blogs WebEx /
CMR
Jabber
Web Apps Port
als
Local
Exchange
Unstructured
Data Cache User ProfileData
Provisioning&Management
CiscoEnterpriseStore
VDI