O curso Oficial SMC Strategy Management Certification Program será realizado em Munique - Alemanha de 31/03 a 03/04 A Tantum Group - Holding da Symnetics - fará parte do time de instrutores deste programa

1. STRATEGY MANAGEMENT
CERTIFICATION PROGRAM
MARCH 31st to APRIL 3rd, 2014
Munich, Germany
A certification program delivered
In partnership with the
STRATEGY
EXECUTION
WWW.TANTUM.COM

2. Become a Certified Strategy
Management Officer (CSMO)
The Official SMC Strategy Management Certification Program will be held in Munich, Germany from March 31st till
April 3rd, 2014.
Tantum Group will have a senior team of instructors presenting the Certification Program.
Participants will learn about best practices to support the
successful implementation and management of the organization’s strategy. The program is structured around a 4
days program (3 SMC Program + 1 day Best Practice Visits) . Participants will be submitted to a Certification Test
delivered by Strategy Management Collaborative – SMC,
Brussels, Belgium.
The Office of Strategy Management is a key success factor of organizations that has
brought strategy to results.
Purpose
With Best Practice Cases from Prof. Robert
Kaplan

The Strategy Management Collaborative is a non-profit organization
that researches and develops strategy management best practices and
the corresponding reference process. Board Members of the Strategy
Management Collaborative are Prof.
Robert Kaplan and Prof. Werner
Bruggeman. The program will present best practice case studies developed by Prof. Robert Kaplan.
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Based on proven Strategy Management Concepts, Practical Implementation Steps, Exercises and Best Practice
Case Studies experienced master practitioners will expand the Strategy Management knowledge of high level
Executives in a 3+1 days intensive course.
The Program covers the entire Strategy Management
Process from Strategy Formulation until Strategy Implementation and Adaptation.
The number of participants from national and international companies/organizations is limited to manageable
10 – 14 persons.
The lectures and exercises are followed on the 4th day
by best practive visits at outstanding organizations in the
Munich Metropolitan area.
Finally all participants will undergo a Certification test
delivered by ‘Strategy Management Collaborative‘ , an
international non-profit umbrella organization founded
by renowned thought leaders (Prof. R. Kaplan, Harvard
Business School, Prof. V. Ramaswamy, Prof. W. Bruggemann)
Participants will have lots of opportunities to exchange
their Strategy Management experiences among each
other, with the international Instructors Team and last
but not least with Strategy Management Specialists of
the Best Practice Organizations visited during the Program.
Source: DHBW Lörrach
PROF. ROBERT KAPLAN
Board Member, SMC

3. The program agenda will cover topics that will start with
strategy analysis and strategy finding. From strategy finding the program will support strongly all concepts and
tools for strategy execution.
The focus will be on the use of Strategy Maps, Measures,
Targets and Initiatives. The program will continue on the
challenge of aligning the organization under one strategy.
Exercises will give participants a chance through case studies to experience the alignment between business units as
well and support units. Alignment will be also discussed on
the personal level, through personal scorecards and initiatives. In order to live and understand the actual execution
of strategy a business game will be played that helps participants to understand the prioritization of initiatives as
well as its constant review through strategy review meetings in order to maximize outcomes and achieve the strategic targets defined.
During the third day of the program, we will present and
discuss the capabilities of the Office of Strategy Management - OSM. A structured OSM has been a key success
factor of organizations that have transformed strategy into
results.
AGENDA
Day 1
MODULE 1

Introduction: The Kaplan/
Norton Execution Premium
Strategic Management
System in 6 Phases
MODULE 2

Develop the Strategy: Mission, Vision, Value Gap
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MODULE 6

Strategy Analysis and Formulation
Strategy Map and Measures
Exercise
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MODULE 7
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Risk Management

Translate the Strategy with
the Balanced Scorecard
MODULE 4
Gap Analysis Exercise
MODULE 5
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MODULE 3
Strategy Analysis and Formulation Exercises
MODULE 8

Align the Organization:
Vertical & Horizontal alignment
Exercise on Strategy Alignment
Day 2
MODULE 9
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Align the Employees: Process, Communication, Motivation & Reward
MODULE 10
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MODULE 13
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Strategic budget allocation
(Stratex)
Exercise on Budgets and
Strategic Initiatives
Exercise on Aligning Employees and Communication
MODULE 11
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MODULE 14

Strategy Review Meetings
to Monitor Strategy Execution
Plan Operations: Key Process Improvement, Budgeting
MODULE 12
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MODULE 15
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Exercise on Strategy &
Initiative Management
(Starbucks Business Game)
Definition and Management
of Strategic Initiatives
MODULE 16
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Strategy Testing and
Adapting

4. AGENDA
Day 3
MODULE 17
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The Office of Strategy Management (OSM)
MODULE 18
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MODULE 19
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Designing your OSM and
Management Team Architecture
Strategy Management
Praxis: How to Implement
the Management System
Effectively—Kay Success
Factors
MODULE 21
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Final Test on Strategy
Management
Day 4
MODULE 22
MODULE 23
MODULE 24
Best Practice Visit: Audi AG
Best Practice Visit: tbd
Wrap - Up
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Case Presentation at
facility
Panel Discussion

Case Presentation at
facility
Panel Discussion
Feedback
Open Issues
Day 5 - Public Services (Optional)
AGENDA
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Public sector and private sector, are they different?
What are the different frameworks for the public sector strategies?
What is the difference between organizational strategy and sectoral strategy?
What is the implication of public sector specialties on the strategy map?
What is an effective strategy governance system in public sector?
Presentation of Public Sector Case Studies
MODULE 20

Lessons Learned and “take
away’s’ for the participants

5. STRATEGY MANAGEMENT COURSE (SMC)
INSTRUCTORS
The program will be presented by Georg Reygers, Peter J. Warns and Mathias Mangels, founders and partners of the Tantum Group European Offices with more than 20 years’ experience in Strategy Management.
Omar Shroof will lead the optional Public Services Program. All instructors have been exposed to challenging strategy implementation projects in Europe, the Middle East and the Americas and have supported very
successful outcomes.
MATHIAS MENGELS
PETER J. WARNS
GEORG REYGERS
OMAR SHROOF
Founder and Partner
Tantum Group World
Partner
Tantum Group World
Partner
Tantum Group World
Managing Director
Tantum Group– Middle East
Peter Warns is project leader
in international consulting
assignments since the late
80´s and has a vast track
record of successful strategy
implementation projects. He
also is experienced in Process Reengineering, Quality
Management and Sales &
Marketing Audits. With over
25 years of professional
experience as General Manager in international groups
in Consumer Products and
Capital Goods and as senior
business consultant he lived
and worked in Europe, Asia,
South America and the US.
He has a profound understanding of business processes, different cultures and
knows the challenges and
clues of operative and strategic management.
Georg Reygers is experienced
in leading and delivering
international consulting assignments around Strategy
Management and Balanced
Scorecard projects and delivers also top management
trainings and facilitation for
organizations implementing
the ‘Office of Strategy Management
(OSM)’
and
‘Strategy Focused Organization’ concepts. Georg engages actively in best practices researches focussing on
‘Organizational
Alignment’
and the ‘Office of Strategy
Management’ themes, where
he has published several
articles and research studies.
He has presented his broad
Strategy Management experiences on national and
international
Performance
Management Conferences.
Mathias Mangels is the
founder of Tantum Group, a
leading global management
consulting company focused
on Strategy formulation and
execution. Tantum Group
has been cooperating with
Robert Kaplan and David
Norton since the year 1998.
Mathias’s past experience is
focused on strategy design
and execution for private,
public and non-profit organizations in the Americas,
Middle East and Europe. He
has been researching both,
the theoretical and practical
aspects of the Strategy Focused Organization Framework.
He has been also
supporting organizations on
innovative new development
and growth strategies with
the use of Blue Ocean and
Stakeholder/Citizen Experience Co Creation Methodology. Mathias has been presenting these topics at conferences and summits in
Europe, the Americas and
Middle East and is one of
the founding members of
the strategy Management
Collaborative.
Omar Shroof is currently the
Managing Director of Tantum Group in Middle East, an
international
management
consulting, research and
education organization with
offices in Europe, The Middle East and Latin America.
Omar has supported several
implementations
of
the
Strategy Management System in the region. Several of
them were in the regional
private and public sector.
This includes, Saudi, Qatar,
Bahrain, UAE, and Kuwait
private and public sector.
Functional domain expertise
in strategy development and
execution, strategy deployment and result management (Execution premium).
Omar has been consulting
and advising organizations
with special focus on the Life
Sciences industries among
others in the Middle East.

6. BEST PRACTICE VISITS
The program will also provide practical experiences in loco. The 4th day of
the program will be 100% committed to visits of successful German organizations that have implemented a Strategy Management Process and have
had success in generating value for the respective stakeholders. Organizations we plan to visit are Allianz Insurance AG, Audi AG and Munich Airport.

7. TESTIMONIALS
“Great hands on
course where you learn
by doing from an
“The overall experience of
this course is above of what
I had expected. I would
recommend this course for
any strategic planner or
executor.”
experienced
strategist’s practitioner.
ABDULAZIZ ALMOSAAD
Strategy Management Officer
ARASCO
MR. ABDULRAHMAN ALSHUBBAIKI
Business Analyst Coordinator
ELM Information Security Company
“A very informative, insightful and highly
interactive program, lead by highly experienced and
articulate professionals from the Tantum Group.
Highly recommended for all managers responsible
for Strategy or its delivery.”
CHRISTOPHER M. DISWAI
General Manager of Strategy

8. COOPERATION PARTNER & PROGRAM LOCATION
Munich, Germany
CONFERENCE VENUE
University of Applied Sciences in Economics and Management (FOM)
Arnulfstr. 30, 80335 Munich
With Coffee Breaks & finalizing Lunch
Suggested Hotel Accommodation
das HOTEL in München
Historical building from 1902 in Schwabing, Munich, Germany
Rate : 595 Euros ( US$ 783) for 5 days with breakfast

9. PRICING AND REGISTRATION
Prices for the full SMC program including Test & Certification Foprm plus the Strategy Best Practice visits
in Germany, Coffee breaks and finalizing Lunch
HOW TO REGISTER

For one participant US$ 4.500 or 3.460 Euros for
payments until January 30th
Please register below or send a short email with your contact details
to g.reygers@tantum.com

For 3 and more registrations US$ 4.000 or 3.075
Euros for payments until January 30th
Deposit of registration fee for Tantum Group Gmbh at:

From February 1st, 2014 US$ 4.800 or 3.690 Euros
per participant
Commerzbank AG, München, Germany
IBAN:
DE50 7004 0041 0270 3544 00
BIC/SWIFT:
COBADEFF700
For Europe and Americas:
Optional: (Public Services)
For the Middle East:

Please email events@esconsulting.com.sa for online registration.
US$800 additional cost for the 5th day event.
REMINDERS:
REGISTRATION DETAILS:
Participants will only be considered registered to the
program if the bank deposit has been received.
NAME:
A confirmation letter and invoice will be send to each
registered participant.
For further information on the payment policy and
process please contact the following:
Tantum Group CEE in Germany
Email: g.reygers@tantum.com
(for European Registrations)
Abdulrahman AlForaih
Email: a.alforaih@esconsulting.com.sa
(for Middle East Registrations)
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CONTACT NO.
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Please fax this form with complete registration details to Tantum
Group GmbH, +49 (0) 8024 4745 154
WWW.TANTUM.COM

10. TANTUM GROUP GmbH
Germany
D-83607 Holzkirchen
St. Bartholomäus Weg 4
Telephone No. +49 (0) 8024 4745 152
Fax No. +49 (0) 8024 4745 154
Email: g.reygers@tantum.com
Website: www.tantum.com