Discover the process and tools we used to scale from 21 to 168 tweets per week and drive 165% more traffic from twitter.

1. Step By Step: How We Grew Our
Twitter Traffic By 165%
How to distribute like a content machine without sounding like one.

2. Don’t Be
Invisible.
10 seconds.
That’s how fast your tweets go from life to death.
tweets per day.
If you don’t play the game right, chances are your
followers will never see your tweets.
And you sure don’t want to remain invisible to a
crowd of over 300M active users that generate
1B unique monthly visits to sites from embedded
tweets.
The secret is: “automate the process, not the
engagement” – Sam Hurley
That’s exactly what we did, and it helped us scale
from 21 to 168 tweets per week and drive 165%
more traffic from twitter.
Keep reading to learn the process and tools we
used to make that happen.

3. 10:4:1
Twitter
Success
Formula.
1
In the B2B Social Media Book, marketing experts
Kipp Bodnar and Jeffery Cohen, coined the 10-
4-1 rule.
“A ratio that serves as a guideline for the right balance of content to publish in social media. For
every 15 of your social media updates, 10 should be pieces of other people’s content, 4 should
be your own blog articles, and 1 should be a landing page.” – Hubspot
This approach will help you in 2 ways:
● You’ll provide your readers with a much more
thorough content offer.
● You’ll have the chance to build valuable
relationships with fellow marketers and writers.

4. What
Content You
Should
Share
2
1 – What content you should share.
Whatever you share, it has to be relevant to or
engaging for your readers, that’s a given.
However, this doesn’t mean all you can tweet
about is content belonging to your business niche.
For instance, I write for marketers and share
content about marketing, business, sales and so
on.
So, how do you know what content to share?
It all comes down to understanding your readers;
to do that you need to develop a persona. If you
don’t have one yet, this post will guide you
through the process.

5. 2 – Where you can find content.
There are endless sources you can use to find
good content.
My personal choices:
a) Feedly
b) Inbound.org
c) Twitter lists
Where You
Can Find
Content

6. 3 – How to organize your resources.
As a content creator you should be storing what you
read, why not leverage your storing system for
distribution?
All you need is:
● A pocket account
● Zapier
● The Twitter Library
How To
Organize
Your
Resources

7. 1- Integrate the twitter library spreadsheet with
Pocket using zapier.
Pocket + Zapier +
Twitter Library
2- Use Pocket’s chrome extension to “pocket”
cool content, if relevant to your followers, use
the tag “read”.

8. How To
Organize
Your
Resources
3 - This tag will trigger Zapier, which will store
the article in the Twitter Library, a spreadsheet to
store third parties’ content you can want to tweet
about.

9. 5X Your
Tweets With
The Tweets
Multiplier
3
Once you have enough third parties’ content to
share, it’s time to distribute your own content:
● Your blog
● Your reach materials / lead magnets
● Your product (promotional tweets)
Each type of tweet will appeal to a different
segment of your followers, so that you cover all
the sections of your marketing funnel.
As mentioned, your tweet’s life span is incredibly
short (<10 seconds), and if you want your
followers to find your content, you need to get
creative and craft multiple tweets for each post,
lead magnet and product page you want to
distribute.
Does it sound like a lot of work?
It’s not!

10. Work
Smarter, Not
Harder
Use what you already have:
1 – Your subheads: if you’re writing your
subheads right, they’ll make killer tweets.
2 – Excerpts from your content: data, statistics
or impactful statements work great as tweets.
3 – Your pages copy
And use the Twitter Multiplier to manage these
tweets.

11. Twitter
Multiplier
The Tweet Multiplier is a google spreadsheet template you
can use to brainstorm and save all your tweets.
It’s made of 5 sheets:
● Blog: to store tweets about anything that lives in
your blog (posts, infographics)
● Lead Magnets: tweets about ebooks, guides,
webinars.
● Promotional: tweets about your product.
● Library: tweets about third parties content (see
previous paragraph)
● Backlinks: tweets about materials that link to your
site.
Keep the process going for a while and over time you’ll
have an immense repository of tweets to reuse anytime.

12. Schedule 168
Tweets in 5
Minutes
4
Use the Twitter Distribution Map to centralize all your tweets.
It will help you keep your twitter feed full of great content, without
being repetitive and respecting the 10:4:1 rule.
Last step is, of course, is posting, which, thanks to the map, can be done
in minutes with any social media management tool.
As for us, we’ve centralized the entire content marketing process on our
content marketing platform, and we use it for management, creation
and distribution.

13. How To Use
Automation
Without
Sounding Like
A Robot
5
1 – Bring emotions to the table:
sometimes, ditch business related
content and leave room for tweets
that show your company’s
personality.
2 – Go Manual (sometimes): spend
some time engaging with your
followers, influencers, people and
brands you admire.

14. How To Use
Automation
Without
Sounding Like
A Robot
5
3 – Be plain honest about it: automation is part of our lives,
period. Just be straight about it.

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