course material

1. [From 10$/Pg] Current Manufacturing Process Allows
[From 10$/Pg] Current Manufacturing Process Allows1 person to respond to Robert
Williams RE: Week 2 DiscussionCOLLAPSE Procter & Gamble Company applies its
generic strategy to achieve competitive advantage in the consumer goods industry. Michael
Porter’s model for generic competitive strategies focuses on business approaches that lead
to competitiveness and resilience amid competition. In the case of Procter & Gamble’s
generic strategy, the emphasis is on product quality and value. These factors are significant
in supporting Procter and Gambles efforts to achieve and maintain a leadership position in
the consumer goods industry. Because I work in a service environment,I have chosen to
create a product for P&G that is appealing! Over 98% of consumers today utilize laundry
products for their personal use and although the many brands available afford the
consumer a desired end result, none seem to facilitate efficiency and convenience. Quick
Clean provides a dual-purpose laundry system that is unlike any other product. Each
package contains one laundry sheet that is biodegradable, accomplishes a fresh pressed
look on all fabrics and removes stains in 10 minutes. Our current manufacturing process
allows us to easily adapt our new product for competitive pricing, distribution channeling,
and advertising to reach the target markets efficiently. By communicating a cost-effective
product that provides convenience without sacrificing quality, P&G’s perception of
convenience will entice consumers to take on a once seemingly dreaded task that is now
expedient and efficient. I believe this product will benefit consumers who desire a more
convenient and effective method of doing laundry while supporting the value objectives of
the company. Focus strategy is Porter’s generic strategy that concentrates on a small
segment and within the given segment, the firm attempts to achieve differentiation or cost
advantage (Mintzberg, et.al. 2014). The strategy works best mostly for these companies that
do not have enough resources to mount sale in a large market. Focus strategy involves
choosing to focus on small and manageable group of customers or selling in a specific
geographical area that the company can manage (Mintzberg, et.al. 2014). Because the focus
is of Procter and Gamble is wide, this method is successful. This also assists with managing
expenses and gains control with market share. Pricing strategy is one of the most
powerful strategies a company can use to gain competitive advantage. Procter & Gamble
Company’s primary intensive growth strategy is market penetration. The organization
starts with the introductions of products at a lower price and builds pricing upwards upon
time and popularity. This creates attraction to the new product and creates market
share. Once loyalty is gained, the gradual price hikes will not be shunned by all consumers,

2. as seeking out substitutes may not be easily attainable (Mintzberg, et.al. 2014). This is
related to focus strategy. A product strategy is the foundation for the entire product
lifecycle. As product leaders develop and adjust their product strategy, they zero in on
target audiences and define the key product and customer attributes necessary to achieve
success. Strategy is comprised of three parts: vision, goals, and initiatives. Product strategy
is the creative clause that each company holds to develop the wow factor in the
market. The value of the product must be perceived by the consumer. ReferencesMarci
Martin. 2021. Business News Daily. How Porter’s Five Forces Can Help Small Business
Analyze the Competition.Mintzberg, Henry and, Quinn, James Brian (2014). The strategy
process: Concepts, Contexts, Cases. Prentice Hall2nd person to respond toRadavon RE:
Week 2 DiscussionCOLLAPSEDear prof and classmates,For a strategy development project, I
selected a company that operates in the financial services industry in Europe. It is called
OVB and is one of the biggest German-born brokerage companies in the European
Union.They offer vast financial advisory services to all customer segments covering almost
all financial products available in each of the EU markets.In order to narrow the selection, I
will focus on selling one product. Thus a variation of life insurance products is called risk
life insurance. It is a more specific product without the investment or capital structure
part. The financial advisory service is a vast playing field with many international and local
competitions. Once the advisory company obtains the license from the regulator in one EU
state, it can do the business in the other EU states. The advisory company usually has MLM
(multi-level marketing) organization structure.I will only focus on our domestic and small
Slovak market for simplicity. Despite it being a small market, the dynamics here are
massive, and with upcoming new technologies such as AI, chatbots, and online business, the
rivalry will be even tenser.1. competitive rivalry (1)The competitive rivalry is vast. Because
the local market is small, all companies must cover a broader portfolio of services. OVB
faces other MLM brokerage agencies, digital brokers, and insurance and bank retail staff
selling the same or similar products. On top, many insurers and banks have tight agent
networks. There are also other types of indirect competition selling insurance products
such as travel agents, electronic shops, etc.2. the bargaining power of suppliers (1)Suppliers
are, in these cases, insurers present on the market with their products. They have the power
to change the parameters of the products anytime and are dictating the level of commission
based on the insurer’s conditions and not brokerage.3. the bargaining power of customers
(1)The bargaining power of customers is enormous, as they can call and chat with
thousands of other brokers available on the market. This is the only level where brokers
could differentiate themselves.4. the threat of new entrants (1)The threat is high and
usually comes with unsatisfied brokers with a low commission level. So, after initial
experience in MLM company for several years, they usually create their independent
agency.5. substitute products and services (1)It is not easy to compare such risk life
insurance products. However, it is easy to switch from one product to another because all
insurers on the market offer similar products or variations. It just needs to be explained to
the customer, which is a vital part of advisers. Overall competition can have significant
power on profitability for brokerage companies. They definitely must consider “what if”
questions and assess future opportunities for growth (2).On the other side larger the

3. brokerage company, the better commission levels can negotiate with banks and
insurers.Best RegardsRadovan References:1. M. Martin. 2021. BNdaily.com. How Porter’s
Five Forces Can Help Small Businesses Analyze the Competition2. JWI540. Week 2. Lecture
Notes