SEO Training November 8, 2010

1. SEO
Trainings
November 3-17

2. Agenda
Monday Tuesday Wednesday Thursday Friday Saturda
y
Sunday
1 Nov 2 Nov 3 Nov
1. SEO Basics: How it
works
Trainer: Ludwig & Shushan
4 Nov 5 Nov
4.Creating SEO-friendly Sites
Trainer: Ludwig
5.Creating Appealing Content
Trainer: Ludwig
6 Nov 7 Nov
8 Nov
2.Keyword Strategy
Trainer: Shushan
3.Competitor Analysis
Trainer: Shushan
9 Nov 10 Nov
6.Getting Offsite:
Linkbuilding Strategies
Trainer: Ludwig and
Shushan
11 Nov 12 Nov
7.Analyzing Results
Trainer: Shushan
13 Nov 14 Nov
15 Nov
8.SEO for International
Markets
Trainer: Ludwig
9. Search Marketing
Trainer: Shushan
16 Nov 17 Nov
10. Internet Marketing
and Viral Marketing. Social
Media
Trainer: Shushan
18 Nov 19 Nov 20 Nov

3. Search Engine
Optimization
Keyword Strategy and Competitor
Analysis
Trainer:Shushan

4. Define
What would I search to find my
product?
What would someone else call what I
sell?
How do normal people talk about the
product?
How do experts call it?

5. Specify
Start with a word, break it down
website design
Medical website design
Affordable medical website design

6. Tools
Google trends
Google keyword tool
Wordtracker

7. Keywords
Keyword phrases
 58 % of keyword phrases are 2-3 words
 Phrases increase the click through rank
(CTR)
 Phrases increase conversion rate
 Use simple words
 Make sure you use good neighboring
words

8. Usage
 Keyword density
 Frequency
 Distribution

9. Keywords
Use your keywords
 Once in the Title tag
 Once or twice in the Keywords and
Description meta tag
 Once in the first sentence on page
 Twice in the first 200 words
 Once or twice in the last paragraph

10. Competition
 Search the keyword
 Identify the first 2 pages of results and therefore your
competitors
 Research their meta tags
 Research their rankings and backlinks
 Research their site structure and content
 Make a data sheet with all collected
information