Heritage Tourism Demand in Northern Ireland...!!!!!

Introduction to heritage demand ,[object Object]

Table1 Total visitation to US National Park properties by property type Property Type 1980 1990 2000 National Battlefield 2,563,644 2,647,631 2,428,383 National Battlefield Park 7,795,027 3,599,427 12,413,897 National Historic Site 7,545,290 12,745,422 10,470,921 National Park 21,666,675 33,778,243 41,890,838 National Lakeshore 2,726,470 4,191,104 3,727,563 National Memorial 11,648,225 14,945,327 27,755,746 National Military Park 19,718,364 16,576,322 19,476,141 National Monument 13,943,457 22,911,027 26,722,727 : Park (Other) 30,598,733 29,364,115 44,687,810 Total 286,345,784 334,894,737 429,856,123 Source : Complied from US National Park Service (2011)

Define the table 1 ,[object Object]

Heritage Demand Explanation ,[object Object],[object Object],[object Object],[object Object]

HERITAGE VISITOR CHARACTERISTICS

How to divide the market ? ,[object Object]

Objective Measures Inferred Measures General Situation Specific ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demographic characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Geographic characteristics ,[object Object],[object Object],[object Object],[object Object]

Psychographic Characteristics ,[object Object],[object Object],[object Object],[object Object]

Other visitor patterns ,[object Object],[object Object],[object Object],[object Object]

Motivations ,[object Object],[object Object],[object Object],[object Object]

Motivations ,[object Object],[object Object],[object Object]

LATENT DEMAND / NON- USE OF HERITAGE

[object Object],[object Object],[object Object]

The following sections examine some of these constraints. ,[object Object],[object Object]

The following sections examine some of these constraints. ,[object Object],[object Object],[object Object]

The following sections examine some of these constraints. ,[object Object],[object Object],[object Object],[object Object]

CASE STUDY : HERITAGE TOURISM DEMAND IN NORTHERN IRELAND

Background ,[object Object],[object Object]

Importance of culture and heritage ,[object Object]

Heritage attractions in Northern Ireland can subdivided into several distinct categories : ,[object Object],[object Object],[object Object],[object Object],[object Object]

Table 2 The top 20 tourist attraction visited between 1994 and 2000 in Northern Ireland Attraction 1994 Rank 1996 Rank 1998 Rank 2000 Rank Giant’s Cause way. 330,000 1 395,000 1 407,806 1 395,247 1 Ulster mu. 256,020 2 240,859 2 235,594 3 217,811 3 Pickie Pa* 230,000 3 100,000 12 300,000 2 350,000 2 Exploris* 211,129 4 137,023 8 127,000 9 124,500 9 Belfast zo. 188,946 5 177,984 4 183,273 4 204,458 4 Ulster Pa. 186,656 6 198,211 3 168,623 6 155,847 7 Belleek Po. 148,386 7 161,000 5 171,757 5 193,672 5 Murlough Na. 128,000 8 160,000 6 129,000 8 - - : Navan Cen. 60,000 20 - - - - - - * Denotes those attractions that have no association with heritage. Source: Boyed and Northern Ireland Tourist Board.

Define the table 2 ,[object Object]

Table 3 Purpose of visit to Northern Ireland, 1995 - 2000 1995 1996 1997 1998 1999 2000 Trip* % Trip % Trip % Trip % Trip % Trip % VFR 564 36 590 41 577 41 617 42 684 41 743 44 Hoil-days 461 30 297 21 263 19 277 19 305 18 306 18 Business 402 26 409 28 419 29 434 29 501 30 464 28 Other 130 8 140 10 156 11 149 10 165 10 159 10 Total 1,557 1,436 1,415 1,477 1,655 1,672 ,[object Object],Source : Northern Ireland Tourist Board

[object Object],[object Object]

Demand for industrial heritage attractions and products ,[object Object],Types No. 1994 1995 % 1996 % 1997 % Historical 14 276,896 326,820 +15 304,744 -7 239,578 -4 Cultural 8 549,586 599,325 +8 506,861 -18 525,595 +4 Industrial 4 236,979 384,879 +38 351,353 -9 383,564 +8 Educational 6 210,651 273,747 +23 215,047 -27 219,000 +2 Natural 21 1,598,047 1,984,564 +19 1,854,678 -7 1,853,017 0 Total 53 2,872,159 3,569,335 +20 3,232,683 -10 3,274,754 +1 Source : Boyed

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Group Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Heritage Tourism Demand in Northern Ireland...!!!!!

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