This document summarizes a webinar presentation by Andy Kirk on fresh thinking for communicating with data visualization. The webinar covered six types of thinking that can help data visualizers approach their work in a fresh way: contextual thinking, imaginative thinking, journalistic thinking, critical thinking, organized thinking, and thinking based on personal convictions. Kirk provided examples to illustrate each type of thinking and emphasized embracing fresh perspectives to create effective visualizations.
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Fresh Thinking on Communicating with Data
1. Fresh Thinking on Communicating with Data
Andy Kirk
Data Visualisation Specialist & Founder of visualisingdata.com
2. 2 quick housekeeping notes:
• This webinar will be recorded and available on-demand to view later or share with
colleagues. You’ll receive an email later this week with details.
• Please type your questions into the chat box and we’ll get to them during Q&A portion at
end of presentation.
Thank you for joining today’s webinar
3. Today’s presenters
Andy Kirk
Data Visualisation Specialist
and Founder,
visualisingdata.com
Andy Cotgreave
Technical Evangelist,
Tableau Software
16. YOU ARE KAYAKING ALONG THE
COAST OF GREENLAND AND YOU
NEED A ‘CHART’ TO NAVIGATE...
The influence of context
(HT to Mark Daggett @heavysixer)
17. Cope with wet? Can’t need power? Work in dark? Can float?
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
18. “… in order to design a tool, we must make our best
efforts to understand the larger social and physical
context within which it is intended to function.”
Bill Buxton, “Sketching User Experiences”
http://www.amazon.com/gp/product/0123740371/ref=as_li_tf_il?ie=UTF8&tag=visuadata-20&linkCode=as2&camp=217145&creative=399369&creativeASIN=0123740371
35. What creative ideas – instinctive keywords
and imagery – form when you think about a
task: its intended recipients, the subject
matter and its data?
Takeaway #2: Imaginative thinking
42. “A photo is never an objective reflection, but always an
interpretation of reality... I see data visualization as sort of
a new photojournalism – a highly editorial activity.”
Moritz Stefaner
http://well-formed-data.net/archives/1027/worlds-not-stories
54. “Good design is thorough down to the last detail...
Nothing must be arbitrary or left to chance.”
Dieter Rams’ ‘10 principles of good design’
https://www.vitsoe.com/gb/about/good-design
55. Be able to justify every design decision
http://www.oecd.org/dac/peerreviewsofdacmembers/PRFINLAND2012.pdf
56. The real craft behind data visualisation
design is how we rationalise choices.
To make astute choices, you need to be
aware of all the options.
Takeaway #4: Critical thinking
59. 1. Establish the visualisation’s
context and ideas
2. Acquire, familiarise with and
prepare your data
3. Determine the editorial focus of
your subject matter
5. Construct and evaluate your
design solution
4. Conceive your design: data
representation and presentation
60. Where to begin? What pathway to take?
http://www.mattneuman.com/maze.gif
68. “There's a strand of the data viz world that argues that
everything could be a bar chart. That's possibly true but
also possibly a world without joy”
Amanda Cox, New York Times
http://blogs.hbr.org/hbr/hbreditors/2013/03/power_of_visualizations_aha_moment.html
79. “Chefs are able to more clearly discern what they taste
because through constant exposure they have developed
improved senses as well as vocabulary to express and
discuss their impressions.”
Oliver Reichenstein, “Learning to see”
Paraphrased from: http://ia.net/blog/learning-to-see/
80. The importance of establishing your own
beliefs and convictions about what is good/
bad, effective/ineffective visualisation
Takeaway #6: Thinking for yourself...