We as UX designers, product specialists, and other folks know how important it is to know your users before designing any products and services for them. To know who they are, what their needs are, their problems, etc. In order to know that we need to conduct a proper research, but... there is often just not enough time, budget or just understanding. Since we believe in research, we need to deal with that issues somehow. Here is when guerilla methods might help. Sometimes you need to win, sometimes you need to cut and sometimes you just need to hide (:

1. Guerilla research
Yuri Vedenin @ UXPressia

2. Before we start…
(that was also guerilla research)

4. Framing the problem

5. Before we continue…
No research is not an option

6. Possible solution?
Yes, just a moment (:

7. Yuri Vedenin

8. • SaaS
• Professional
• B2b, B2B, B2E
• Worldwide
• 50K users
UXPressia

9. 1) “Selling” the idea
2) Reducing the research
a) by reducing the “What”
b) by reducing the “How”
So, the solution…

10. 1) Who is resisting?
2) Do they value research?
3) Why are they resisting?
4) Come up with solutions
5) Be creative and persuasive (:
“Selling” the idea

11. 1) Guerilla research
2) Minimum Viable Research
3) Beta-research
4) …
Come up with suitable name

12. Speaking about beta…

13. 1) Cutting cost and time as much as possible
2) Without compromising the value
Reducing research is…

14. Cost-value matrix
value
cost
1
2
your budget

15. 1) Start with business goals and problems
2) Take big and then cut
3) Start empty and take only necessary
4) Work only on showstoppers
5) 5W1H
Reducing the “what”

16. 1) Who
2) Why
3) What
4) Where
5) When
6) How
5W1H

17. 1) Use the data that you already have
2) Tools (usertesting.com, 5secondstest, etc.)
3) Decompose the techniques
Reducing the “how”

18. 1) You build an interactive prototype
2) Prepare tasks for testing
3) Search for and hire users
4) Book resources (room, equipment, …)
5) Invite people and run tests
6) Create a report
7) Present it
Decompose – usability testing

19. 1) When you are compromising the value
2) When you have the time or budget to do The
Big Research!
Don’t use guerilla research

20. 1) Be ready to fight
2) Do less research
3) Do it quicker & cheaper
4) Hide it, if needed
Summary

21. What to read

22. Don’t mess it up! (;
Yuri Vedenin @ UXPressia