1. Anne Francis B. Villegas
Fatima Trisha P. Velasco
BSND-3
MODELS OF COMMUNICATION

2. DEFINITION
 refers
to the conceptual model used to
explain the human communication
process.

3. TRANSMISSION MODEL OR
STANDARD VIEW OF
COMMUNICATION, 1949
 first major model for communication
 Claude Shannon and Warren Weaver
 ‘linear model of communication’

4. Sende
r

5. STRENGTHS ELEMENTS
 Simplicity  Information
source
 Generality  Transmitter
 Channel
 Quantifiability.  Receiver
 Destination

6. THREE LEVELS OF PROBLEMS FOR
COMMUNICATION
 The technical problem: how accurately can
the message be transmitted?
 The semantic problem: how precisely is the
meaning 'conveyed'?
 The effectiveness problem: how effectively
does the received meaning affect behavior?

7. DANIEL CHANDLER CRITIQUES THE
TRANSMISSION MODEL BY STATING:
 It assumes communicators are isolated
individuals.
 No allowance for differing purposes.
 No allowance for differing interpretations.
 No allowance for unequal power relations.
 No allowance for situational contexts

8. SENDER-MESSAGE-CHANNEL-RECEIVER
MODEL OF COMMUNICATION, 1960
 SMCR Model of Communication
 David Berlo
 separated the model into clear parts and has
been expanded upon by other scholars.

10. MAJOR DIMENSIONS:
 Message
 source /emisor /sender / encoder
 Form
 Channel
 destination / receiver / target
/ decoder

11.  We should examine the IMPACT that the
message has (both desired and undesired)
on the target of the message. (Wilbur
Schram,1954)

12. THREE LEVELS OF SEMIOTIC RULES
 Syntactic
 Pragmatic
 Semantic

13. TRANSACTIONAL MODEL OF COMMUNICATION,
(2008)
 Barnlund
 Individuals are simultaneously engaging in
the sending and receiving of messages

15. CONSTITUTIVE MODEL OR CONSTRUCTIONIST
VIEW
 Second attitude of communication
 Focuses on how an individual communicates
as the determining factor of the way the
message will be interpreted
 Communication is viewed as a conduit

16. SPEECH ACT
 an act that a speaker performs when making
an utterance, including the following:
 A general act (illocutionary act) that a
speaker performs, analyzable as including
 the uttering of words (utterance acts)
 making reference and predicating (propositional acts),
and
 a particular intention in making the utterance
(illocutionary force)`

17.  An act involved in the illocutionary act, including
utterance acts and propositional acts
 The production of a particular effect in the
addressee (perlocutionary act)

18. ENCODE-TRANSMIT-RECEIVE-DECODE MODEL
 processes of encoding and decoding imply
that the sender and receiver each possess
something that functions as a codebook, and
that these two code books are, at the very
least, similar if not identical. Although
something like code books is implied by the
model, they are nowhere represented in the
model, which creates many conceptual
difficulties.

19. THEORIES OF COREGULATION
 Communication is creative and dynamic
continuous process, rather than a discrete
exchange of information
 People use different types of media to
communicate and which one they choose to
use will offer different possibilities for the
shape and durability of society.

20. PSYCHOLOGY OF COMMUNICATION
 Bernard Luskin, UCLA, 1970, advanced
computer assisted instruction and began to
connect media and psychology into what is
now the field of media psychology. In 1998,
the American Association of Psychology,
Media Psychology Division 46 Task Force
report on psychology and new technologies
combined media and communication as
pictures, graphics and sound increasingly
dominate modern communication