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Marketing Management, 12/e
A South Asian Perspective 20 Introducing New Market Offerings
2.
3.
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5.
Venture Team Cross-functional
group charged with developing a specific product or business; Intrapreneurs are relieved of other duties and provided a budget and time frame.
6.
7.
8.
9.
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11.
12.
13.
14.
15.
16.
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18.
Consumer-Adoption Process Adoption
is an individual’s decision to become a regular user of a product.
19.
Stages in the
Adoption Process Awareness Interest Evaluation Trial Adoption
20.
21.
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