SlideShare uma empresa Scribd logo
1 de 8
Baixar para ler offline
Presented by Sugiharto,, SH. MM
             Sugiharto




                       © Created by SUGIHARTO, SH.MM 2009
© Created by SUGIHARTO, SH.MM 2009




                      All are INTANGIBLE PRODUCTS

® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009




                                     INTELLECTUAL


       HUMAN                                                                               STRUCTURAL
       CAPITAL                                                                               CAPITAL



                                            CAPITAL
Leif Edvinson & Michael S Malone (1997)

                        ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009




HUMAN                      Individual


                                                           Human
                                                           Centered
                                                           Assets



CAPITAL                Competence



          ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009




                                                  The Collective Expertise
                                                  Creative Problem Solving

  Human
                                                  Embodied by employees
Centered
                                                    Of the Organization
  Assets

                                                  The Entrepreneurial Skills
                                                  Leadership Managerial Skill


           ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009



                                                                      Infrastructure
STRUCTURAL                                                                assets
                          INTERNAL
                                                                        Intellectual
                         STRUCTURE
                                                                         Property
                                                                          assets

                          EXTERNAL                             Customer                   Market
                         STRUCTURE                              Capital                   Assets
 CAPITAL



             ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009




Infrastructure                          Managerial Philosophy
    assets
                                        Corporate Culture
                                        Management Business Process
                                        Methodologies IT system
                                        Financial Relations




           ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009



  INTELLECTUAL                                     Patents
PROPERTY ASSETS
                                                   Trademarks
                                                   Copyrights
                                                   Design Rights
                                                   Others
                                                   Registered Design
                                                   Commercial / IT

Mais conteúdo relacionado

Semelhante a intellectual property rights

Green jobs presentation 062112
Green jobs presentation  062112Green jobs presentation  062112
Green jobs presentation 062112Ikon Young
 
Make My Trip Case Study Presentation- Mumbai, August 2012
Make My Trip Case Study Presentation- Mumbai, August 2012Make My Trip Case Study Presentation- Mumbai, August 2012
Make My Trip Case Study Presentation- Mumbai, August 2012Best Workplaces Conference
 
Introduction To One Sherpa
Introduction To One SherpaIntroduction To One Sherpa
Introduction To One SherpaAndee Sellman
 
Warsaw Seminar Diem Ho 2
Warsaw Seminar Diem Ho 2Warsaw Seminar Diem Ho 2
Warsaw Seminar Diem Ho 2Youth Agora
 
Principles of management
Principles of managementPrinciples of management
Principles of managementugik sugiharto
 
Principles of management
Principles of managementPrinciples of management
Principles of managementUgik Sugiharto
 
EA and Innovation - Open Group Conference 2012
EA and Innovation -  Open Group Conference 2012EA and Innovation -  Open Group Conference 2012
EA and Innovation - Open Group Conference 2012Capgemini
 
SMITH-TRG Global \'Business Value Creation\' Capabilities by Richard D. Smith...
SMITH-TRG Global \'Business Value Creation\' Capabilities by Richard D. Smith...SMITH-TRG Global \'Business Value Creation\' Capabilities by Richard D. Smith...
SMITH-TRG Global \'Business Value Creation\' Capabilities by Richard D. Smith...richarddsmith
 
Introduction To The Financial Fence (Business)
Introduction To The Financial Fence (Business)Introduction To The Financial Fence (Business)
Introduction To The Financial Fence (Business)Andee Sellman
 
Introduction to One Sherpa Pty Ltd
Introduction to One Sherpa Pty LtdIntroduction to One Sherpa Pty Ltd
Introduction to One Sherpa Pty LtdAndee Sellman
 

Semelhante a intellectual property rights (13)

Green jobs presentation 062112
Green jobs presentation  062112Green jobs presentation  062112
Green jobs presentation 062112
 
Make My Trip Case Study Presentation- Mumbai, August 2012
Make My Trip Case Study Presentation- Mumbai, August 2012Make My Trip Case Study Presentation- Mumbai, August 2012
Make My Trip Case Study Presentation- Mumbai, August 2012
 
Introduction To One Sherpa
Introduction To One SherpaIntroduction To One Sherpa
Introduction To One Sherpa
 
Warsaw Seminar Diem Ho 2
Warsaw Seminar Diem Ho 2Warsaw Seminar Diem Ho 2
Warsaw Seminar Diem Ho 2
 
Principles of management
Principles of managementPrinciples of management
Principles of management
 
Principles of management
Principles of managementPrinciples of management
Principles of management
 
EA and Innovation - Open Group Conference 2012
EA and Innovation -  Open Group Conference 2012EA and Innovation -  Open Group Conference 2012
EA and Innovation - Open Group Conference 2012
 
SMITH-TRG Global \'Business Value Creation\' Capabilities by Richard D. Smith...
SMITH-TRG Global \'Business Value Creation\' Capabilities by Richard D. Smith...SMITH-TRG Global \'Business Value Creation\' Capabilities by Richard D. Smith...
SMITH-TRG Global \'Business Value Creation\' Capabilities by Richard D. Smith...
 
Vww 0309 Rt
Vww 0309 RtVww 0309 Rt
Vww 0309 Rt
 
Business Case Summary
Business Case SummaryBusiness Case Summary
Business Case Summary
 
Bma Final Deck
Bma Final DeckBma Final Deck
Bma Final Deck
 
Introduction To The Financial Fence (Business)
Introduction To The Financial Fence (Business)Introduction To The Financial Fence (Business)
Introduction To The Financial Fence (Business)
 
Introduction to One Sherpa Pty Ltd
Introduction to One Sherpa Pty LtdIntroduction to One Sherpa Pty Ltd
Introduction to One Sherpa Pty Ltd
 

Mais de ugik sugiharto

Managerial functions planning
Managerial functions planningManagerial functions planning
Managerial functions planningugik sugiharto
 
1st meeting principles of management
1st meeting  principles of management1st meeting  principles of management
1st meeting principles of managementugik sugiharto
 
What is entrepreneurships
What is entrepreneurshipsWhat is entrepreneurships
What is entrepreneurshipsugik sugiharto
 
Marketing Online on E Commerce
Marketing Online on E CommerceMarketing Online on E Commerce
Marketing Online on E Commerceugik sugiharto
 
Intro to international business
Intro to international businessIntro to international business
Intro to international businessugik sugiharto
 
Effective business communication of message formats
Effective business communication of message formatsEffective business communication of message formats
Effective business communication of message formatsugik sugiharto
 
Effective business communication development 3
Effective business communication development 3Effective business communication development 3
Effective business communication development 3ugik sugiharto
 
Effective non verbal communication in the business communication
Effective non verbal communication in the business communicationEffective non verbal communication in the business communication
Effective non verbal communication in the business communicationugik sugiharto
 
Intro to business communication
Intro to business communicationIntro to business communication
Intro to business communicationugik sugiharto
 
Marketing concepts basic principles
Marketing concepts basic principlesMarketing concepts basic principles
Marketing concepts basic principlesugik sugiharto
 
The Business Principles
The Business PrinciplesThe Business Principles
The Business Principlesugik sugiharto
 
Controlling in the Management Principles
Controlling in the Management PrinciplesControlling in the Management Principles
Controlling in the Management Principlesugik sugiharto
 
Managers and management
Managers and management Managers and management
Managers and management ugik sugiharto
 
Management on organizing
Management on organizingManagement on organizing
Management on organizingugik sugiharto
 

Mais de ugik sugiharto (20)

Riset pasar day one
Riset pasar day oneRiset pasar day one
Riset pasar day one
 
Managerial functions planning
Managerial functions planningManagerial functions planning
Managerial functions planning
 
Managing ideas
Managing ideasManaging ideas
Managing ideas
 
1st meeting principles of management
1st meeting  principles of management1st meeting  principles of management
1st meeting principles of management
 
Intro to brm
Intro to brmIntro to brm
Intro to brm
 
What is entrepreneurships
What is entrepreneurshipsWhat is entrepreneurships
What is entrepreneurships
 
Marketing Online on E Commerce
Marketing Online on E CommerceMarketing Online on E Commerce
Marketing Online on E Commerce
 
Intro to E-Commerce
Intro to E-CommerceIntro to E-Commerce
Intro to E-Commerce
 
Intro to international business
Intro to international businessIntro to international business
Intro to international business
 
Effective business communication of message formats
Effective business communication of message formatsEffective business communication of message formats
Effective business communication of message formats
 
Effective business communication development 3
Effective business communication development 3Effective business communication development 3
Effective business communication development 3
 
Effective non verbal communication in the business communication
Effective non verbal communication in the business communicationEffective non verbal communication in the business communication
Effective non verbal communication in the business communication
 
Intro to business communication
Intro to business communicationIntro to business communication
Intro to business communication
 
Marketing concepts basic principles
Marketing concepts basic principlesMarketing concepts basic principles
Marketing concepts basic principles
 
The Business Principles
The Business PrinciplesThe Business Principles
The Business Principles
 
Controlling in the Management Principles
Controlling in the Management PrinciplesControlling in the Management Principles
Controlling in the Management Principles
 
Managers and management
Managers and management Managers and management
Managers and management
 
Hrm basic principles
Hrm basic principlesHrm basic principles
Hrm basic principles
 
Managerial leading
Managerial leadingManagerial leading
Managerial leading
 
Management on organizing
Management on organizingManagement on organizing
Management on organizing
 

Último

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 

Último (20)

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 

intellectual property rights

  • 1. Presented by Sugiharto,, SH. MM Sugiharto © Created by SUGIHARTO, SH.MM 2009
  • 2. © Created by SUGIHARTO, SH.MM 2009 All are INTANGIBLE PRODUCTS ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 3. © Created by SUGIHARTO, SH.MM 2009 INTELLECTUAL HUMAN STRUCTURAL CAPITAL CAPITAL CAPITAL Leif Edvinson & Michael S Malone (1997) ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 4. © Created by SUGIHARTO, SH.MM 2009 HUMAN Individual Human Centered Assets CAPITAL Competence ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 5. © Created by SUGIHARTO, SH.MM 2009 The Collective Expertise Creative Problem Solving Human Embodied by employees Centered Of the Organization Assets The Entrepreneurial Skills Leadership Managerial Skill ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 6. © Created by SUGIHARTO, SH.MM 2009 Infrastructure STRUCTURAL assets INTERNAL Intellectual STRUCTURE Property assets EXTERNAL Customer Market STRUCTURE Capital Assets CAPITAL ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 7. © Created by SUGIHARTO, SH.MM 2009 Infrastructure Managerial Philosophy assets Corporate Culture Management Business Process Methodologies IT system Financial Relations ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 8. © Created by SUGIHARTO, SH.MM 2009 INTELLECTUAL Patents PROPERTY ASSETS Trademarks Copyrights Design Rights Others Registered Design Commercial / IT