A brief overview of popular social media sites, how to register for them, and why they should be considered for professional use.

1. Social Media for Professional Use
Presented by:
Tracie N. King
Instructor
Delgado Community College

2. Social Networks and Personal Branding
• As a professional in the 21st century – you have
to consider a word that generations before did
not have to: Branding
• Branding explained:
• Social media is an effective way to establish your
brand

3. What is Social Media?
• forms of electronic communication (as Web
sites for social networking and microblogging)
through which users create online communities
to share information, ideas, personal messages,
and other content (as videos)
• First Known Use of SOCIAL MEDIA: 2004
Source: http://www.merriam-webster.com/dictionary/social%20media

4. Examples of Social Media

5. Where do you start?
• E-mail
• Facebook
• Twitter
• Linked In
• Niche Networks
• Honorable Mention:
• Youtube
• Pinterest

6. E-mail
• Have a dedicated email address for professional
correspondences
• Free sign up: google, yahoo, live, etc.
▫ Username – beginning portion of email address
▫ Password – Make sure it is secure
• Make sure the address is professional in nature:
▫ Example:  Ms.Jdoe@gmail.com
 Jcutey@gmail.com
• The same email address can be used for other
networks

7. Facebook
• Signup:
▫ http://www.facebook.com
▫ enter your name
▫ Birthday
▫ Gender
▫ email address
• Features:
▫ Profile
▫ Wall
▫ Status updates
▫ Friends
• Professional reasons to use FB
▫ Make professional contacts
▫ Post your portfolio
▫ Create a page for your business
•

8. Linked In
• Signup:
▫ www.linkedin.com/reg/join.
 first name
 last name
 email address
 password
▫ Note: You must use your true name
when creating a profile. Company names
and pseudonyms are not allowed.
• Features:
▫ On Line professional profile/resume
▫ Job Search
▫ Connections
• Professional reasons to use linked in
▫ Make professional contacts
▫ Receive endorsements
▫ Post your portfolio
▫ Jobs suggested based on your interest
▫ Search for and apply for jobs
▫ Create a page for your business

9. Twitter
• Signup:
▫ http://www.twitter.com/signup
▫ enter your full name
▫ email address
▫ password
• Features:
▫ Tweet: a 140 character status
updates
▫ You follow the tweets people of like
interest
▫ People of like interest can follow you
• Professional reasons to use FB
▫ Transfer information in a quick format
▫ Build a group of followers that you
can promote yourself or your business to
▫ Share your portfolio with followers

10. Niche Networks
• Information Technology: http://it.toolbox.com/
• Nurses: http://www.nurses.com; http://www.allnurses.com
• Accountants: http://www.accountingnetwork.com
• Entrepreneurs: http://www.efactor.com
• Culinary: http://www.plumpepper.com/
• Administrative Professionals: http://www.iaap-hq.org/join
Source: http://memeburn.com/2011/06/prominent-professions-with-social-networks/

11. Honorable Mention:
Pinterest, Youtube, Instagram
• Very Popular social networks
• Can be used for business and professional use depending on
the business
• Pinterest – pin interesting internet finds to a board and follow
the pins of others
• YouTube – online video hosting – can view videos of others
and post your own to your chanel
• Instagram – visual twitter – update followers via photos

12. Managing multiple networks?
There’s an app for that!
Apple Android
• On your iPhone, iPod touch, or
iPad open the App Store app
• Search term: Social networking
• You can search for the mobile app
for the specific network (twitter,
facebook, linkedin, etc.) or…
• Look for apps that manage
multiple networks
• On your Android Phone
Or tablet open the Google
Play app (Play store)
• Click on the apps button
• Click on categories
• Scroll to the social category
• There you can find apps for
individual networks or one app
to manage multiple networks
Social Media Management Apps: Hootsuite, Sessmic, MyPad, TwitterFeed, Spredfast
*** facebook, twitter, linked in, pinterest, youtube, and instagram – all have apps and
sign up can be done via the app straight from your mobile device.

13. Questions?
• Email:
tnking@dcc.edu
• Facebook:
http://www.facebook.com/tracie.king
• LinkedIn:
http://www.linkedin.com/pub/tracie-king/2/551/800