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The Psychology of Location-Based Networking

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Bernard Goldbach
Bernard Goldbach

Slide deck used to introduce university students to elements of psychology lurking inside selected location-based social networks.

EducaçãoTecnologiaEsportes
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The psychology of location-based services By Bernie @topgold Goldbach
Play Spaces ,[object Object],[object Object],[object Object],[object Object],[object Object]
Psychology ,[object Object],[object Object],[object Object],[object Object]
Foursquare
Foursquare Badges
Facebook
FB Checkin
Google Latitude
Google Offers
TripAdvisor
TripAdvisor Cred
Instagram
Instagram Community
Flickr
Flickr App
PicPlz
Picplz Android App
Google Plus
G+ Photos
Psychology of Operant Conditioning ,[object Object]
Learned Behaviour ,[object Object]
Unconscious Behaviour ,[object Object]
Thorndike’s Law ,[object Object]
Peer Influence ,[object Object]
Making Social Spaces ,[object Object],[object Object]
Influence ,[object Object],[object Object],[object Object]
Profile ,[object Object]
Enhancing Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Capital ,[object Object]
Real Social Capital ,[object Object],[object Object],[object Object]
Your Pocket Media Culture ,[object Object],[object Object],[object Object],[object Object]
Follow? And comment? ,[object Object],[object Object],[object Object],[object Object]
#LITgd ,[object Object]

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Unit-IV- Pharma. Marketing Channels.pptx
 

The Psychology of Location-Based Networking

Notas do Editor

  1. Ref: http://blog.foursquare.com/category/community/ 10m members
  2. Ref: http://www.facebook.com/press/info.php?statistics 800m active members
  3. Ref: http://en.wikipedia.org/wiki/Google_Latitude 10m users, 3m active
  4. Very limited geographical roll-out. Ref: http://en.wikipedia.org/wiki/Google_Offers
  5. Ref: Wikipedia. More than 50m monthly UV, 20m members and over 50m reviews.
  6. ASA investigation launched. TripAdvisor replaced its tagline.
  7. Most popular photo-sharing service on iOS.
  8. Ref: http://en.wikipedia.org/wiki/Instagram 150m images from 20m users
  9. Ref: http://en.wikipedia.org/wiki/Flickr 51 million registered members and 80 million unique visitors.
  10. App isn’t preferred by hipsters.
  11. 250,000 downloads for an estimated 8m users
  12. Ref: http://www.bloomberg.com/news/2011-12-27/google-may-have-400-million-users-by-end-of-next-year-statistician-says.html G+ has 62 million members, according to Bloomberg, and it's growing by 625,000 every single day.
  13. Vibrant G+ photo community plus easy access to G+ photo albums.
  14. Refs: wordnetweb.princeton.edu/perl/webwn
  15. http://en.wikipedia.org/wiki/Operant_conditioning
  16. http://www.usnodrugs.com/glossary.htm
  17. recoverynowtv.com/glossary
  18. en.wikipedia.org/wiki/Social_ influence
  19. http://beingcheryl.com/social-media/whats-the-point-of-these-location-based-networks-anyway/
  20. National Academy of Science. Lewis, Gonzales, Kaufman, 2012. http://www.citeulike.org/user/tnhh/article/10150415
  21. http://en.wikipedia.org/wiki/Social_capital
  22. Portes, A. (1998).  Social Capital: its origins and applications in modern sociology  Annual Review of Sociology, 24, 1-24. Putnam, Robert. (2000), "Bowling Alone: The Collapse and Revival of American Community" (Simon and Schuster).