a worksheet to help build a value proposition, USP.

1. Strictly Business Ltd Adviser to the Advice Industry
Unique
Selling
Proposition
Worksheet how
to
say......My
Brilliance!
+
My
Passion!
=
YOUR
gain
What do you do? How would a customer describe what you do?
Customer's Alternatives Why would a potential customer choose your competitors in lieu of you?
The IDEAL Client is: A "Good" Client is:
Your Key Differentiators for the IDEAL client are: Your Key Differentiators for a Good client are:
KEY Value to the customer? KEY Value to the customer?
Secondary Value to the customer? Secondary Value to the customer
THE Essential Value Proposition
what makes me unique...
what I do to create value...
how the customer benefits from that....
YOUR Unique Selling Proposition is therefore: