This document describes the secret shopper campus visit evaluation services provided by Emily Welsh. The service involves Welsh using multiple aliases to register for and complete a full campus visit experience, then providing a detailed digital report with photos evaluating various aspects of the process such as registration, parking, signage, information sessions, and tours. The report aims to identify areas for improvement from the perspective of a prospective student. Several colleges are quoted praising the insights and actionable feedback provided by Welsh's secret shopper evaluations.

1. Secrets of a
Campus Visit
Secret Shopper
Emily Welsh
Experience Evaluator

5. January 2011 Launch
10 clients
Stand alone or part of larger consult
Test drive for campus visit consult
Multiple Millennial aliases
Customized
Flat fee (expenses included)

6. Deliverables
No meetings, no presentations
Robust digital written report with photos
that evaluates:
•registration
•drive to campus
•parking & signage
•admissions space
•information session/interview
•tour (route, aesthetic, guide, cues)
•evaluations

7. “This secret shopper
experience may be the
biggest help of all to get our
visit program to where it
really needs to be.”
-Marc Grundy,
Southern Adventist

8. “We really liked the pictures
with the captions. You had
good insights and we’re
anxious to get to work on
your feedback.”
-Wendy Beckemeyer,
Chatham University

9. “Wow! I feel like I just got an
‘F’ on a paper. You have given
our staff many important
points to consider”
-Brion Morro,
Moravian College

10. Can I Tell You
a Secret?

11. Registration

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13. Drive to Campus

15. Parking

17. Signage

19. Admissions Space

21. Campus Tour

23. Customized

25. Be Proactive!
There are things you can do.
• Identify your areas of concern
• Drive to campus
• Think about your website
• Does your space represent you?
• Tour campus once a semester
• What are you in control of?

26. Secrets of a
Campus Visit
Secret Shopper
Emily Welsh
Experience Evaluator