2. Conceived and conducted by Priya Publications From a humble start in
2002…2004...2007...2008..
Has been highly successful since its inception,
2002
Premier Property Show in USA targeting NRIs &
PIOs
Has successfully helped several participating
developers in finding prospective buyers
3. INVESTOR
PROPERTY
PITCH AND
SHOW
MEET
CONFERENCE BOOK
Exhibitions LAUNCH
Conferences
Panel Discussions Property Exhibition
&
Investment BEYOND
Networking
Entertainment
Marketing – Networking – Cocktail Dinner – En-
Book Launch And More.
tertainment & More
4. US India Property Expo 2011 The Conference
• The event will be the one of the biggest India
property shows to be held in USA.
• Principal organizer is Priya publications while
Touchdown Media will be the US ground part-
ner.
• The conference will feature renowned speak-
• Selected / chosen developers across India will
ers from USA and India who will be present-
get a opportunity to showcase their property to
NRIs and PIOs in New Jersey and New York.
ing on the various issues on investing in
India and in real estate in general.
• It is a great networking and marketing opportu-
nity for all participants. • The speakers will be from academics, indus-
try and representatives of various US – India
• Banks will be present with pre approved loans
for the visitors. Hence visitors have the opportu- trade / community bodies.
nity of spot booking properties. • There will also be opportunity for participat-
• Marketing and advertising of the event to be ing developers to be panelists.
on a mega scale including TV ads, paper ads, • The idea of the conference is to attract the
pamphlets and online marketing through social US – Indian intelligentsia who would other-
media. wise not be drawn to the event.
• Participating Developers will feature in these • The conference will also generate additional
advertisements.
media mileage and further draw the crème-
• The event dates are 8th & 9th October in San de-la-crème of Indian Americans.
Francisco and 15th & 16th October in New Jer-
sey.
5. Investor’s Pitch & Meet Cultural Event & Book Launch
• The most unique feature of the event • The evenings will host cultural events featur-
ing artists to increase footfall
• The investors pitch will be an exclusive event
for investors with a million plus investable • The idea of these events is to give the visi-
portfolio tors a holistic feel regarding the event. It not
only would be about property and real es-
• Select developers will get the opportunity to tate but will have something for every indi-
pitch for direct fundraising vidual
• The exclusive, invitation only event, will • The event will offer them so many things un-
have 250 investors whom we have identified der one roof that they would want to visit it
through various channels
•
• Documentation, investment design and oth-
er legalities will be prepared well in advance
so that investments can be finalized
• The event dates have been kept such that
the five remaining working days give the op-
portunity to finalize these deals
6. Why ? Why NRIs & PIOs in USA are looking
at India
• Due to several issues such as Visa, H1, F1, L1
• USIPE will be this one event which will reach not being able to get permanent status, eco-
out to several US investors nomic downturn and better job opportunities
in India, many NRIs are relocating to India.
• Even if they do not visit the event they would These are usually home-bound to nearest top
have heard of it in some form of the other metro cities, such as Delhi(NCR), Mumbai,
and hence the familiarity with the participat- Pune, Bangalore, Chandigarh, Hyderabad,
ing developers would be build. Chennai & Kerala
• Most of US investors rely on agents to buy • Many NRIs are looking to having a second
property in India. The event will give them a home in India. This is a dream as well as a
window to directly pick and choose where secure investment
they want to invest
• Today, India is a safe investment destination
• HNI NRIs & PIOs would get the opportunity due to a growing and safe economy. The ROI
to invest directly into a real estate developer. in India is one of the safest and highest, while
And this relation will have cascading effects remittance of investment and capital gains
other than the direct infusion of funds. It will are allowed
add credibility with the NRI community, a • India has been growing steadily even amidst
separate future channel of marketing proper- global meltdown due to its home consump-
ties to NRIs without cost tion. It is expected to grow at 8.2% in 2011
-2012
7. NRIs & PIOs NRIs and PIOs in USA
Typical NRI portfolio 2.7 million strong population; fastest growing
community
Over 70% stay in just 3 States (California, Texas
and New Jersey)
Combined Household wealth - $88bn
1 in every 10 Asian Indian is a Dollar Millionaire
65% have professional Jobs at managerial level
• 40% of all NRI transfers originate from USA
and above
• 22% of India’s FDI in 2010 was in Real Estate
and Construction. Average Price of House Purchased by race
8. Venue # 1: USIPE – 2011 Schedule & Venue
Oct 8th & 9th
(Saturday and Sunday)
@ San Francisco
Santa Clara
Convention
Center
• Largest State in GDP terms – $ 1.5 Trillion
• Median Value of Houses thrice the national
value TIMING: 10 AM TO 8 PM
• Largest Population of NRI & PIOs in US – over
6,00,000
• Richest Indians in USA are from this state
• 7% of Silicon Valley Hi-Tech firms have Indian
CEOs.
• Indian origin engineers account for 34% of
the total engineers in the Silicon Valley
9. Venue # 2: USIPE – 2011 Schedule & Venue
Oct 15th & 16th
(Saturday and Sunday)
@ New Jersey
New Jersey
Convention Center
• 7th Largest State in GDP terms – $ 0.5 trillion
• APCI (Average Per Capita Income) 25% above
national average TIMING: 10 AM TO 8 PM
• Median Value of Houses twice the national
Value
• Third Largest Population of NRI / PIOs in US after
California & New York – over 3,00,000 Indians
10. PROPERY EXPO
PROPERY EXPO
Free entry
• Largest Indian Property Expo in US Registration must
• 30 developers from 10 cities across India Free gift from the organizers for on spot book-
ing
• More than 100 properties in display
Attractive offers from developers for on spot
• Two days event targeting 2,000 potential booking
high-end buyers and investors at each loca-
tion
11. SPEAKERS – PANELISTS
E & Y – Partner
CONFERENCE On taxation and tax saving opportunities
“ INVESTMENT OPPORTUNITIES FM – Partner
IN INDIA” On legal issues pertaining to investing in India
Metafore – Director
On the Indian Economy
Director – Stock Broking
On equity market opportunities
ICORE – Director
On Real Estate Market
(PRESENTATION AND PANEL DISCUSSION)
opportunities.
DAY 1 – 11.30AM TO 1.00PM
DAY 2 – 11.30AM TO 1.00PM
12. PANEL DISCUSSION
Focus
• Various investment opportunities in India
• Risk mitigation strategies Focus
Various investment opportunities in India
• Taxing and legal compliances for NRI inves-
Risk mitigation strategies
tors
Taxing and legal compliances for NRI investors
• Selecting an investment opportunity. Selecting an investment opportunity.
Visitors
Visitors Free entry
• Free entry Registration must
Investors and investment advisors
• Registration must 250 participants of diversified industries
• Investors and investment advisors
• 250 participants of diversified industries Opportunity
Pitch to
Restricted
$250 million
to TEN
investor
developers
participants
only
13. INVESTORS PITCH INVESTOR’S PITCH SCHEDULE
DAY 1: 4.00 PM TO 7.00 PM
Program: DAY 2: 4.00 PM TO 7.00 PM
250 investors of high net-worth in each city
By invitation only
5 opportunities per day Powered by
30 minutes presentation of the developer
Followed by Networking and dinner
Process:
6 minutes presentation on the geography of
the property
6 minutes presentation on the profile of the
developer
5 minutes presentation on the project
10 minutes SPOTLIGHT with the developer on
the podium
14. 7.00pm to 8.00 pm 7.00pm to 8.00 pm
Cocktail and Dinner Cocktail and Dinner
By By
(250 Guests by Invitation only)
(250 Guests by Invitation only)
DAY 2
@ 7.00 PM
DAY 1
@ 7.00 PM
Proudly Presents Proudly Presents
“THE ART OF REAL ESTATE INVESTMENT” “PROPERTY EXPERTS”
15. MEDIA PLAN - (Our reach strategy) Regular advert will be released from 1st Sep-
tember till the end of the event
Online | Print | TV – Advert | Radio | On Ground
on the below mentioned online medium.
Press Coverage
BUDGET SPLIT
TELEVISION - 40%
(Zee or Star (National); AVS TV & India Waves,
Sitaare (Local)
PRINT - 20%
Desi Talk; India In New York; India West; Guja-
rat Times; Telugu Times; Thendral; Sher-E-Panjab; Little
India (NY, NJ & CA editions)
RADIO - 10%
(HumDesi Radio; Pravasvani Radio)
ONLINE - 10%
(Sulekha.com; Rediff.com; TimesOfIndia.com –
geo-targeted to our specific cities)
GRASSROOTS -10%
(Street teams deployed to hand-out promotional
flyers in NY; NJ & Bay Area letting people know about
the event)
16. PRINT EVENT PARTNERS
100 CC of print advert will be carried in all In-
dian focused prints.
TV ADVERT TITLE SPONSORS EVENT ORGANIZERS PRESENTING SPONSORS
20 – 40 secs on advert spots will be played
daily from September 1st.
ON GROUND KNOWLEDGE SPONSORS **
Pamphlets, posters will be distributed at all the
main junctions line
temple, grocery stores, restaurants, local func- ASSOCIATE SPONSORS INVESTMENT BANKING PARTNERS
tions
**awaiting approval
PRESS COVERAGE
Pre event coverage, post event coverage will be
by press (leading news papers
BOOK LAUNCH
Two books will be launched by REBI, the pre-
senting sponsor; will be launched by distin-
guished personalities
17. PARTICIPATION PACKGE 1 PARTICIPATION PACKGE 2
1. STALL - 3X3 Square meter 1. Stall 2 - 6M x 3M
2. One person all fare 2. 30 mints slot at the investors pitch (for
3. 6 nights / 7 days stay with breakfast (twin an audience of 250 potential hinet worth
sharing for one person) individuals)
4. (3 nights @ SF / 3 nights @ NJ) 3. 15 mints slot at the 2 days conference
5. 15 mints speakers slot at the conference 4. Airfare for two
6. One page advert in the event dossier (Cata- 5. 6 nights / 7 days stay with B/F at a 3 star
logue) twin sharing hotel
7. Invitation for networking evening, cocktail, 6. Invitation for networking, entertainment,
dinner and entertainment. cocktail and dinner
8. Cost – Rs. 5.40 lakhs (includes participation 7. Logo at the conference and on the inves
at both events at SF & NJ) tors pitch back drop
8. Logo on all mass mailer.
Cost does not include: 9. Logo on the invitation to the investors
• Lunch 10. wo page coverage on the event catalogue
• Non – event days travel and stay, 11. Investors meeting facilitation on request
• Stall set up 12. Cost Rs.11.50 lakhs (inclusive of both
• Local transportation (airport to hotel to air- events in SF & NJ) cocktail
port) 13. Metafore will charge a success based In
vestment Banking fee only
18. INVESTOR’S PITCH How can we help you in targeting investor’s
pitch?
“DO YOU WANT US TO HELP YOU IN FUND Services:
RAISING ?” Preparing presentation
Presenting the presentation as your investment
bankers
Facilitating deals in the investors meet.
Benefits:
Will give a professional touch to the presenta-
tion
Will give more information on the investors
Increase chances of getting the investors than
INVESTOR’S PITCH a normal approach
EXPERIENCE
PROFESSIONALISED Package 2 cost does not include
CUSTOMIZED
INVESTORS PITCHING Local transportation
Stall installation
Non event days’ stay
Lunch during the event days
19. COMPLETE EVENT WRAP-AROUND Stall event layout
Allotment of the stall will be on the first come
first serve basis.
Allotment of speaker slot on first come first
serve basis
20. Program Schedule
Hall 1:
10am to 7pm
on Day 1 & 2
Property Expo
Hall 2:
(Day 1 & 2)
10am to 11.30am
DEVELOPERS PITCH
11.30am to 1.00pm
CONFERENCE
4.00pm to 7.00pm
INVESTORS PITCH *
(*by invitation only)
7.00pm to 8.00pm
Book launch, entertainment, cocktail and dinner
(by invitation only)