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PROPERTY EXPO 2011
 Property Show or NRIs & PIOs in USA
Conceived and conducted by Priya Publications     From a humble start in
                                                  2002…2004...2007...2008..
Has been highly successful since its inception,
2002

Premier Property Show in USA targeting NRIs &
PIOs

Has successfully helped several participating
developers in finding prospective buyers
INVESTOR
                         PROPERTY
                                                              PITCH AND
                           SHOW
                                                                 MEET




                           CONFERENCE                          BOOK
Exhibitions                                                   LAUNCH

Conferences
Panel Discussions                       Property Exhibition
                                                &
Investment                                   BEYOND
Networking
Entertainment
                        Marketing – Networking – Cocktail Dinner – En-
Book Launch And More.
                        tertainment & More
US India Property Expo 2011                             The Conference

•	 The event will be the one of the biggest India
   property shows to be held in USA.
•	 Principal organizer is Priya publications while
   Touchdown Media will be the US ground part-
   ner.
                                                        •	 The conference will feature renowned speak-
•	 Selected / chosen developers across India will
                                                           ers from USA and India who will be present-
   get a opportunity to showcase their property to
   NRIs and PIOs in New Jersey and New York.
                                                           ing on the various issues on investing in
                                                           India and in real estate in general.
•	 It is a great networking and marketing opportu-
   nity for all participants.                           •	 The speakers will be from academics, indus-
                                                           try and representatives of various US – India
•	 Banks will be present with pre approved loans
   for the visitors. Hence visitors have the opportu-      trade / community bodies.
   nity of spot booking properties.                     •	 There will also be opportunity for participat-
•	 Marketing and advertising of the event to be            ing developers to be panelists.
   on a mega scale including TV ads, paper ads,         •	 The idea of the conference is to attract the
   pamphlets and online marketing through social           US – Indian intelligentsia who would other-
   media.                                                  wise not be drawn to the event.
•	 Participating Developers will feature in these       •	 The conference will also generate additional
   advertisements.
                                                           media mileage and further draw the crème-
•	 The event dates are 8th & 9th October in San            de-la-crème of Indian Americans.
   Francisco and 15th & 16th October in New Jer-
   sey.
Investor’s Pitch & Meet                             Cultural Event & Book Launch



•	 The most unique feature of the event             •	 The evenings will host cultural events featur-
                                                       ing artists to increase footfall
•	 The investors pitch will be an exclusive event
   for investors with a million plus investable     •	 The idea of these events is to give the visi-
   portfolio                                           tors a holistic feel regarding the event. It not
                                                       only would be about property and real es-
•	 Select developers will get the opportunity to       tate but will have something for every indi-
   pitch for direct fundraising                        vidual
•	 The exclusive, invitation only event, will       •	 The event will offer them so many things un-
   have 250 investors whom we have identified          der one roof that they would want to visit it
   through various channels
                                                    •	
•	 Documentation, investment design and oth-
   er legalities will be prepared well in advance
   so that investments can be finalized
•	 The event dates have been kept such that
   the five remaining working days give the op-
   portunity to finalize these deals
Why                     ?                             Why NRIs & PIOs in USA are looking
                                                      at India
                                                      •	 Due to several issues such as Visa, H1, F1, L1
•	 USIPE will be this one event which will reach         not being able to get permanent status, eco-
   out to several US investors                           nomic downturn and better job opportunities
                                                         in India, many NRIs are relocating to India.
•	 Even if they do not visit the event they would        These are usually home-bound to nearest top
   have heard of it in some form of the other            metro cities, such as Delhi(NCR), Mumbai,
   and hence the familiarity with the participat-        Pune, Bangalore, Chandigarh, Hyderabad,
   ing developers would be build.                        Chennai & Kerala
•	 Most of US investors rely on agents to buy         •	 Many NRIs are looking to having a second
   property in India. The event will give them a         home in India. This is a dream as well as a
   window to directly pick and choose where              secure investment
   they want to invest
                                                      •	 Today, India is a safe investment destination
•	 HNI NRIs & PIOs would get the opportunity             due to a growing and safe economy. The ROI
   to invest directly into a real estate developer.      in India is one of the safest and highest, while
   And this relation will have cascading effects         remittance of investment and capital gains
   other than the direct infusion of funds. It will      are allowed
   add credibility with the NRI community, a          •	 India has been growing steadily even amidst
   separate future channel of marketing proper-          global meltdown due to its home consump-
   ties to NRIs without cost                             tion. It is expected to grow at 8.2% in 2011
                                                         -2012
NRIs & PIOs                                            NRIs and PIOs in USA
                               Typical NRI portfolio   2.7 million strong population; fastest growing
                                                       community
                                                       Over 70% stay in just 3 States (California, Texas
                                                       and New Jersey)
                                                       Combined Household wealth - $88bn
                                                       1 in every 10 Asian Indian is a Dollar Millionaire
                                                       65% have professional Jobs at managerial level
•	 40% of all NRI transfers originate from USA
                                                       and above
•	 22% of India’s FDI in 2010 was in Real Estate
   and Construction.                                                               Average Price of House Purchased by race
Venue # 1:                                          USIPE – 2011 Schedule & Venue
                                                    Oct 8th & 9th
                                                    (Saturday and Sunday)
                                                    @ San Francisco




                                                                              Santa Clara
                                                                              Convention
                                                                                Center



•	 Largest State in GDP terms – $ 1.5 Trillion
•	 Median Value of Houses thrice the national
   value                                                          TIMING: 10 AM TO 8 PM
•	 Largest Population of NRI & PIOs in US – over
   6,00,000
•	 Richest Indians in USA are from this state
•	 7% of Silicon Valley Hi-Tech firms have Indian
   CEOs.
•	 Indian origin engineers account for 34% of
   the total engineers in the Silicon Valley
Venue # 2:                                              USIPE – 2011 Schedule & Venue


                                                         Oct 15th & 16th
                                                         (Saturday and Sunday)
                                                         @ New Jersey




                                                                                    New Jersey
                                                                                 Convention Center




•	 7th Largest State in GDP terms – $ 0.5 trillion
•	 APCI (Average Per Capita Income) 25% above
   national average                                                  TIMING: 10 AM TO 8 PM
•	 Median Value of Houses twice the national
   Value
•	 Third Largest Population of NRI / PIOs in US after
   California & New York – over 3,00,000 Indians
PROPERY EXPO
PROPERY EXPO

                                                 Free entry
•	 Largest Indian Property Expo in US            Registration must
•	 30 developers from 10 cities across India     Free gift from the organizers for on spot book-
                                                 ing
•	 More than 100 properties in display
                                                 Attractive offers from developers for on spot
•	 Two days event targeting 2,000 potential      booking
   high-end buyers and investors at each loca-
   tion
SPEAKERS – PANELISTS

                                      E & Y – Partner
CONFERENCE                            On taxation and tax saving opportunities

“ INVESTMENT   OPPORTUNITIES          FM – Partner
         IN INDIA”                    On legal issues pertaining to investing in India


                                      Metafore – Director
                                      On the Indian Economy


                                      Director – Stock Broking
                                      On equity market opportunities


                                      ICORE – Director
                                      On Real Estate Market
(PRESENTATION AND PANEL DISCUSSION)
                                      opportunities.
DAY 1 – 11.30AM TO 1.00PM
DAY 2 – 11.30AM TO 1.00PM
PANEL DISCUSSION

Focus
•	 Various investment opportunities in India
•	 Risk mitigation strategies                    Focus
                                                 Various investment opportunities in India
•	 Taxing and legal compliances for NRI inves-
                                                 Risk mitigation strategies
   tors
                                                 Taxing and legal compliances for NRI investors
•	 Selecting an investment opportunity.          Selecting an investment opportunity.


                                                 Visitors
Visitors                                         Free entry
•	 Free entry                                    Registration must
                                                 Investors and investment advisors
•	 Registration must                             250 participants of diversified industries
•	 Investors and investment advisors
•	 250 participants of diversified industries        Opportunity
                                                                                   Pitch to
                                                     Restricted
                                                                                 $250 million
                                                       to TEN
                                                                                   investor
                                                     developers
                                                                                 participants
                                                        only
INVESTORS PITCH                                INVESTOR’S PITCH SCHEDULE

                                               DAY 1: 4.00 PM TO 7.00 PM
Program:                                       DAY 2: 4.00 PM TO 7.00 PM
250 investors of high net-worth in each city
By invitation only
5 opportunities per day                        Powered by
30 minutes presentation of the developer
Followed by Networking and dinner

Process:
6 minutes presentation on the geography of
the property
6 minutes presentation on the profile of the
developer
5 minutes presentation on the project
10 minutes SPOTLIGHT with the developer on
the podium
7.00pm to 8.00 pm                        7.00pm to 8.00 pm
               Cocktail and Dinner                      Cocktail and Dinner
                       By                                         By


                                                     (250 Guests by Invitation only)
          (250 Guests by Invitation only)

                                                               DAY 2
                                                              @ 7.00 PM

                    DAY 1
                  @ 7.00 PM




               Proudly Presents                          Proudly Presents
“THE ART OF REAL ESTATE INVESTMENT”         “PROPERTY EXPERTS”
MEDIA PLAN - (Our reach strategy)                          Regular advert will be released from 1st Sep-
                                                           tember till the end of the event
Online | Print | TV – Advert | Radio | On Ground
                                                           on the below mentioned online medium.
Press Coverage


BUDGET SPLIT

TELEVISION - 40%
       (Zee or Star (National); AVS TV & India Waves,
Sitaare (Local)

PRINT - 20%
       Desi Talk; India In New York; India West; Guja-
rat Times; Telugu Times; Thendral; Sher-E-Panjab; Little
India (NY, NJ & CA editions)

RADIO - 10%
     (HumDesi Radio; Pravasvani Radio)

ONLINE - 10%
      (Sulekha.com; Rediff.com; TimesOfIndia.com –
geo-targeted to our specific cities)

GRASSROOTS -10%
        (Street teams deployed to hand-out promotional
flyers in NY; NJ & Bay Area letting people know about
the event)
PRINT                                               EVENT PARTNERS
100 CC of print advert will be carried in all In-
dian focused prints.

TV ADVERT                                               TITLE SPONSORS               EVENT ORGANIZERS            PRESENTING SPONSORS
20 – 40 secs on advert spots will be played
daily from September 1st.

ON GROUND                                                                         KNOWLEDGE SPONSORS **


Pamphlets, posters will be distributed at all the
main junctions line
temple, grocery stores, restaurants, local func-             ASSOCIATE SPONSORS                           INVESTMENT BANKING PARTNERS

tions
                                                    **awaiting approval
PRESS COVERAGE
Pre event coverage, post event coverage will be
by press (leading news papers

BOOK LAUNCH
Two books will be launched by REBI, the pre-
senting sponsor; will be launched by distin-
guished personalities
PARTICIPATION PACKGE 1                              PARTICIPATION PACKGE 2


1. STALL - 3X3 Square meter                         1.    Stall 2 - 6M x 3M
2. One person all fare                              2.    30 mints slot at the investors pitch (for
3. 6 nights / 7 days stay with breakfast (twin            an audience of 250 potential hinet worth
   sharing for one person)                                individuals)
4. (3 nights @ SF / 3 nights @ NJ)                  3.    15 mints slot at the 2 days conference
5. 15 mints speakers slot at the conference         4.    Airfare for two
6. One page advert in the event dossier (Cata-      5.    6 nights / 7 days stay with B/F at a 3 star
   logue)                                                 twin sharing hotel
7. Invitation for networking evening, cocktail,     6.    Invitation for networking, entertainment,
   dinner and entertainment.                              cocktail and dinner
8. Cost – Rs. 5.40 lakhs (includes participation    7.    Logo at the conference and on the inves
   at both events at SF & NJ)                             tors pitch back drop
                                                    8.    Logo on all mass mailer.
Cost does not include:                              9.    Logo on the invitation to the investors
•	 Lunch                                            10.   wo page coverage on the event catalogue
•	 Non – event days travel and stay,                11.   Investors meeting facilitation on request
•	 Stall set up                                     12.   Cost Rs.11.50 lakhs (inclusive of both
•	 Local transportation (airport to hotel to air-         events in SF & NJ) cocktail
   port)                                            13.   Metafore will charge a success based In
                                                          vestment Banking fee only
INVESTOR’S PITCH                      How can we help you in targeting investor’s
                                      pitch?

“DO YOU WANT US TO HELP YOU IN FUND   Services:
RAISING ?”                            Preparing presentation
                                      Presenting the presentation as your investment
                                      bankers
                                      Facilitating deals in the investors meet.

                                      Benefits:
                                      Will give a professional touch to the presenta-
                                      tion
                                      Will give more information on the investors
                                      Increase chances of getting the investors than
INVESTOR’S PITCH                      a normal approach
EXPERIENCE
 PROFESSIONALISED                     Package 2 cost does not include
 CUSTOMIZED
 INVESTORS PITCHING                   Local transportation
                                      Stall installation
                                      Non event days’ stay
                                      Lunch during the event days
COMPLETE EVENT WRAP-AROUND   Stall event layout


                             Allotment of the stall will be on the first come
                             first serve basis.
                             Allotment of speaker slot on first come first
                             serve basis
Program Schedule


Hall 1:
      10am to 7pm
      on Day 1 & 2
      Property Expo
Hall 2:
(Day 1 & 2)

10am to 11.30am
DEVELOPERS PITCH

11.30am to 1.00pm
CONFERENCE

4.00pm to 7.00pm
INVESTORS PITCH *
          (*by invitation only)

7.00pm to 8.00pm
Book launch, entertainment, cocktail and dinner
          (by invitation only)
REBI US India Real Estate Expo

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REBI US India Real Estate Expo

  • 1. PROPERTY EXPO 2011 Property Show or NRIs & PIOs in USA
  • 2. Conceived and conducted by Priya Publications From a humble start in 2002…2004...2007...2008.. Has been highly successful since its inception, 2002 Premier Property Show in USA targeting NRIs & PIOs Has successfully helped several participating developers in finding prospective buyers
  • 3. INVESTOR PROPERTY PITCH AND SHOW MEET CONFERENCE BOOK Exhibitions LAUNCH Conferences Panel Discussions Property Exhibition & Investment BEYOND Networking Entertainment Marketing – Networking – Cocktail Dinner – En- Book Launch And More. tertainment & More
  • 4. US India Property Expo 2011 The Conference • The event will be the one of the biggest India property shows to be held in USA. • Principal organizer is Priya publications while Touchdown Media will be the US ground part- ner. • The conference will feature renowned speak- • Selected / chosen developers across India will ers from USA and India who will be present- get a opportunity to showcase their property to NRIs and PIOs in New Jersey and New York. ing on the various issues on investing in India and in real estate in general. • It is a great networking and marketing opportu- nity for all participants. • The speakers will be from academics, indus- try and representatives of various US – India • Banks will be present with pre approved loans for the visitors. Hence visitors have the opportu- trade / community bodies. nity of spot booking properties. • There will also be opportunity for participat- • Marketing and advertising of the event to be ing developers to be panelists. on a mega scale including TV ads, paper ads, • The idea of the conference is to attract the pamphlets and online marketing through social US – Indian intelligentsia who would other- media. wise not be drawn to the event. • Participating Developers will feature in these • The conference will also generate additional advertisements. media mileage and further draw the crème- • The event dates are 8th & 9th October in San de-la-crème of Indian Americans. Francisco and 15th & 16th October in New Jer- sey.
  • 5. Investor’s Pitch & Meet Cultural Event & Book Launch • The most unique feature of the event • The evenings will host cultural events featur- ing artists to increase footfall • The investors pitch will be an exclusive event for investors with a million plus investable • The idea of these events is to give the visi- portfolio tors a holistic feel regarding the event. It not only would be about property and real es- • Select developers will get the opportunity to tate but will have something for every indi- pitch for direct fundraising vidual • The exclusive, invitation only event, will • The event will offer them so many things un- have 250 investors whom we have identified der one roof that they would want to visit it through various channels • • Documentation, investment design and oth- er legalities will be prepared well in advance so that investments can be finalized • The event dates have been kept such that the five remaining working days give the op- portunity to finalize these deals
  • 6. Why ? Why NRIs & PIOs in USA are looking at India • Due to several issues such as Visa, H1, F1, L1 • USIPE will be this one event which will reach not being able to get permanent status, eco- out to several US investors nomic downturn and better job opportunities in India, many NRIs are relocating to India. • Even if they do not visit the event they would These are usually home-bound to nearest top have heard of it in some form of the other metro cities, such as Delhi(NCR), Mumbai, and hence the familiarity with the participat- Pune, Bangalore, Chandigarh, Hyderabad, ing developers would be build. Chennai & Kerala • Most of US investors rely on agents to buy • Many NRIs are looking to having a second property in India. The event will give them a home in India. This is a dream as well as a window to directly pick and choose where secure investment they want to invest • Today, India is a safe investment destination • HNI NRIs & PIOs would get the opportunity due to a growing and safe economy. The ROI to invest directly into a real estate developer. in India is one of the safest and highest, while And this relation will have cascading effects remittance of investment and capital gains other than the direct infusion of funds. It will are allowed add credibility with the NRI community, a • India has been growing steadily even amidst separate future channel of marketing proper- global meltdown due to its home consump- ties to NRIs without cost tion. It is expected to grow at 8.2% in 2011 -2012
  • 7. NRIs & PIOs NRIs and PIOs in USA Typical NRI portfolio 2.7 million strong population; fastest growing community Over 70% stay in just 3 States (California, Texas and New Jersey) Combined Household wealth - $88bn 1 in every 10 Asian Indian is a Dollar Millionaire 65% have professional Jobs at managerial level • 40% of all NRI transfers originate from USA and above • 22% of India’s FDI in 2010 was in Real Estate and Construction. Average Price of House Purchased by race
  • 8. Venue # 1: USIPE – 2011 Schedule & Venue Oct 8th & 9th (Saturday and Sunday) @ San Francisco Santa Clara Convention Center • Largest State in GDP terms – $ 1.5 Trillion • Median Value of Houses thrice the national value TIMING: 10 AM TO 8 PM • Largest Population of NRI & PIOs in US – over 6,00,000 • Richest Indians in USA are from this state • 7% of Silicon Valley Hi-Tech firms have Indian CEOs. • Indian origin engineers account for 34% of the total engineers in the Silicon Valley
  • 9. Venue # 2: USIPE – 2011 Schedule & Venue Oct 15th & 16th (Saturday and Sunday) @ New Jersey New Jersey Convention Center • 7th Largest State in GDP terms – $ 0.5 trillion • APCI (Average Per Capita Income) 25% above national average TIMING: 10 AM TO 8 PM • Median Value of Houses twice the national Value • Third Largest Population of NRI / PIOs in US after California & New York – over 3,00,000 Indians
  • 10. PROPERY EXPO PROPERY EXPO Free entry • Largest Indian Property Expo in US Registration must • 30 developers from 10 cities across India Free gift from the organizers for on spot book- ing • More than 100 properties in display Attractive offers from developers for on spot • Two days event targeting 2,000 potential booking high-end buyers and investors at each loca- tion
  • 11. SPEAKERS – PANELISTS E & Y – Partner CONFERENCE On taxation and tax saving opportunities “ INVESTMENT OPPORTUNITIES FM – Partner IN INDIA” On legal issues pertaining to investing in India Metafore – Director On the Indian Economy Director – Stock Broking On equity market opportunities ICORE – Director On Real Estate Market (PRESENTATION AND PANEL DISCUSSION) opportunities. DAY 1 – 11.30AM TO 1.00PM DAY 2 – 11.30AM TO 1.00PM
  • 12. PANEL DISCUSSION Focus • Various investment opportunities in India • Risk mitigation strategies Focus Various investment opportunities in India • Taxing and legal compliances for NRI inves- Risk mitigation strategies tors Taxing and legal compliances for NRI investors • Selecting an investment opportunity. Selecting an investment opportunity. Visitors Visitors Free entry • Free entry Registration must Investors and investment advisors • Registration must 250 participants of diversified industries • Investors and investment advisors • 250 participants of diversified industries Opportunity Pitch to Restricted $250 million to TEN investor developers participants only
  • 13. INVESTORS PITCH INVESTOR’S PITCH SCHEDULE DAY 1: 4.00 PM TO 7.00 PM Program: DAY 2: 4.00 PM TO 7.00 PM 250 investors of high net-worth in each city By invitation only 5 opportunities per day Powered by 30 minutes presentation of the developer Followed by Networking and dinner Process: 6 minutes presentation on the geography of the property 6 minutes presentation on the profile of the developer 5 minutes presentation on the project 10 minutes SPOTLIGHT with the developer on the podium
  • 14. 7.00pm to 8.00 pm 7.00pm to 8.00 pm Cocktail and Dinner Cocktail and Dinner By By (250 Guests by Invitation only) (250 Guests by Invitation only) DAY 2 @ 7.00 PM DAY 1 @ 7.00 PM Proudly Presents Proudly Presents “THE ART OF REAL ESTATE INVESTMENT” “PROPERTY EXPERTS”
  • 15. MEDIA PLAN - (Our reach strategy) Regular advert will be released from 1st Sep- tember till the end of the event Online | Print | TV – Advert | Radio | On Ground on the below mentioned online medium. Press Coverage BUDGET SPLIT TELEVISION - 40% (Zee or Star (National); AVS TV & India Waves, Sitaare (Local) PRINT - 20% Desi Talk; India In New York; India West; Guja- rat Times; Telugu Times; Thendral; Sher-E-Panjab; Little India (NY, NJ & CA editions) RADIO - 10% (HumDesi Radio; Pravasvani Radio) ONLINE - 10% (Sulekha.com; Rediff.com; TimesOfIndia.com – geo-targeted to our specific cities) GRASSROOTS -10% (Street teams deployed to hand-out promotional flyers in NY; NJ & Bay Area letting people know about the event)
  • 16. PRINT EVENT PARTNERS 100 CC of print advert will be carried in all In- dian focused prints. TV ADVERT TITLE SPONSORS EVENT ORGANIZERS PRESENTING SPONSORS 20 – 40 secs on advert spots will be played daily from September 1st. ON GROUND KNOWLEDGE SPONSORS ** Pamphlets, posters will be distributed at all the main junctions line temple, grocery stores, restaurants, local func- ASSOCIATE SPONSORS INVESTMENT BANKING PARTNERS tions **awaiting approval PRESS COVERAGE Pre event coverage, post event coverage will be by press (leading news papers BOOK LAUNCH Two books will be launched by REBI, the pre- senting sponsor; will be launched by distin- guished personalities
  • 17. PARTICIPATION PACKGE 1 PARTICIPATION PACKGE 2 1. STALL - 3X3 Square meter 1. Stall 2 - 6M x 3M 2. One person all fare 2. 30 mints slot at the investors pitch (for 3. 6 nights / 7 days stay with breakfast (twin an audience of 250 potential hinet worth sharing for one person) individuals) 4. (3 nights @ SF / 3 nights @ NJ) 3. 15 mints slot at the 2 days conference 5. 15 mints speakers slot at the conference 4. Airfare for two 6. One page advert in the event dossier (Cata- 5. 6 nights / 7 days stay with B/F at a 3 star logue) twin sharing hotel 7. Invitation for networking evening, cocktail, 6. Invitation for networking, entertainment, dinner and entertainment. cocktail and dinner 8. Cost – Rs. 5.40 lakhs (includes participation 7. Logo at the conference and on the inves at both events at SF & NJ) tors pitch back drop 8. Logo on all mass mailer. Cost does not include: 9. Logo on the invitation to the investors • Lunch 10. wo page coverage on the event catalogue • Non – event days travel and stay, 11. Investors meeting facilitation on request • Stall set up 12. Cost Rs.11.50 lakhs (inclusive of both • Local transportation (airport to hotel to air- events in SF & NJ) cocktail port) 13. Metafore will charge a success based In vestment Banking fee only
  • 18. INVESTOR’S PITCH How can we help you in targeting investor’s pitch? “DO YOU WANT US TO HELP YOU IN FUND Services: RAISING ?” Preparing presentation Presenting the presentation as your investment bankers Facilitating deals in the investors meet. Benefits: Will give a professional touch to the presenta- tion Will give more information on the investors Increase chances of getting the investors than INVESTOR’S PITCH a normal approach EXPERIENCE PROFESSIONALISED Package 2 cost does not include CUSTOMIZED INVESTORS PITCHING Local transportation Stall installation Non event days’ stay Lunch during the event days
  • 19. COMPLETE EVENT WRAP-AROUND Stall event layout Allotment of the stall will be on the first come first serve basis. Allotment of speaker slot on first come first serve basis
  • 20. Program Schedule Hall 1: 10am to 7pm on Day 1 & 2 Property Expo Hall 2: (Day 1 & 2) 10am to 11.30am DEVELOPERS PITCH 11.30am to 1.00pm CONFERENCE 4.00pm to 7.00pm INVESTORS PITCH * (*by invitation only) 7.00pm to 8.00pm Book launch, entertainment, cocktail and dinner (by invitation only)