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The persuaders report
- 1. The Persuad ers Report - Have you pa id attention CRASH COU ?– RSE on CRE ATIVITY
- 2. PARIS - Chatelet District 0 0 We have been hired to observe selected stores 0 Discover our report
- 3. Fashion clothes store Selected stores Fashion clothes store Fashion clothes store
- 4. C A S E n° 1 The BIG issue « We are known as an « expensive » store compare with H&M People don’t dare to enter Though our store is widely open »
- 5. C A S E n° 1 Our OBSERVATION Very clean store Wooden floor Great showroom Lights animation
- 6. C A S E n° 1 What About ? Assume the VIP style ! Hide the store with curtains - Make your customers feel special AND attract curious people inside with a board at the entrance : « ONLY FOR VIPs »
- 7. C A S E n° 2 The BIG issue « The store is always crowed. We want to optimise the customer path to be sure that they visit the whole store »
- 8. C A S E n° 2 Our OBSERVATION Due to a main entrance on the 1st floor, there is a space where people never go and pass through just to live the store.
- 9. C A S E n° 2 What About ? Are you good at fashion ? Let’s Play ! On some items indicate this : « Go to aisle 5, Find the t- shirt wich match with this trousers (colors, style…) and get 5€ discount on your purchase »
- 10. C A S E n° 3 The BIG issue « The women never come alone, there are always with their boyfriend. When they are fed up to wait they ask their girlfriend to leave. So our customers don’t spend the time they would have wanted »
- 11. C A S E n° 3 Our OBSERVATIO The men are waiting alone a little bit lost in this female store. They don’t dare to talk amongst themselves FACTS : We heard a man told to a little kid « today your mother, in 10 years your girlfriend » :D
- 12. C A S E n° 3 What About ? Entertain the men Offer a coffee Dedicate a space for them with magazines Propose a partenariat with the FNAC to display Ipad
- 13. C A S E n° 4 The BIG issue « We propose spaces related on the theme (Apple, Mangas, Video games). How to attract more ? »
- 14. C A S E n° 4 Our OBSERVATION What a pity this torn carpet ! Very impressive Assassin Creed dummy Nobody plays on the display video game
- 15. C A S E n° 4 What About ? More attraction Stick a big Apple picture on the floor instead of the carpet Spread apple fragrance on this area Hire a guy dressed as Assassin Creed and challenge your customers on the display video game. If they win, they have a gift (discount, invitations..)
- 16. Thank you for your attention Jude Lutonadio Crash Course on Creativity