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2. Hello, I’m Stefan and I do
B2B Marketing and Lead
Generation for a living.
I’ve done it for over 10 years!

3. To be honest I never
really thought about
whether it was a worthy
thing for me to do.
Whether it was meaningful
OR

4. However, a few years ago I was at a
training event in London and
someone complained that their
work was meaningless.

5. That then got me thinking…

6. I’ve always known that my work
wasn’t particularly glamourous.

7. I mean at a dinner party, you can talk
about filming a Pepsi commercial in
Hawaii with David Beckham but a
website for a blood production
management company?.

8. … Not so much.
And its not exactly an altruistic
career, either. I’m not really
making the world a better place.

9. Like that amazing doctor doing amazing
things in Syria right now or the teachers
across the world helping educate
children to reach their goals or even
soldiers in Afghan fighting for our
country.

10. Or friends I know who work
in the social sector helping
kids with disabilities enjoy
their last few years in life.

11. But B2B Marketing?...
Nope
Not glamourous….
Not altruistic

12. I love working alongside
talented, engaged positive
people who also love what
they do.
This is… MASSIVE for me.

13. It’s hugely important that I choose to
work alongside people who are
positive, talented, smart, fun and
mature enough to go ahead and dive
in instead of holding back.

14. I love learning new things, in fact I try to
read a book a day whether it’s an audio or
hard back whether I’m listening in the car
or reading at night.
I also watch webinars as many as I can fit
in at work or around work.

15. I’m happy if I’m on the steep part of
just about any learning curve.
Thankfully, B2B
Marketing
– in this current age of
content marketing, sales prospecting, lead
nurturing search, social and
analytics is one of the
steepest learning curves in
the entire history of
business.

16. But just because there’s a
lot to learn doesn’t mean it isn’t easy
to coast along, doing what you’ve
always done.
This makes it hugely
important to choose work
that’s challenging and
difficult and takes me out my comfort
zone.

17. I love work that demands
creativity.
Where a good solution may be the first
thing that pops into my head, but a great
solution is one that takes a bit of sweat.
Work in which the solution to the
problem is far from obvious at the
outset.

18. That’s why I want to avoid working for
any client whose business is based on
anything less than delivering real value
to its customers.

19. I like figuring out how the
business of a business
actually works…
Call me a geek, but to me
this gigantic economy we
all operate in is actually kind
of fascinating

20. A business is like an
organism in the ecosystem
of the wider economy…
And some thrive and some
die and I do enjoy trying to
figure out why.

21. Getting an inside view
into different markets
and value chains and
individual companies.
And I’m especially
interested in the alchemy
of success and the mystery
of great corporate cultures

22. It’s important to choose
clients who are open about
everything and who see
us as partners not just
suppliers because if they’re not open,
I can’t indulge in my hobby.
That’s pretty much it…

23. Those seven things are my
own personal sources of
meaning in my work.
I hope they aren’t too
disappointing.

24. All this matters because
it guides critical decisions…
EVERY DAY

25. I hope you choose to work
alongside smart, talented,
positive people who you
really like.
Because when we betray
any of these choices…

26. All the good mojo I just
talked about becomes bad
mojo.
And saps away all the
energy and enthusiasm.

27. When we honour these
choices, then this
not-very-glamourous
work called B2B
marketing turns out to
be actually packed with
meaning and crucial to
every business.
And instead of feeling
vaguely embarrassed by
what I do...

28. Myself and my team are
hugely proud of it.
And actually quite lucky
and maybe even privileged
to spend our days, and
weeks and years doing it.

29. Days, weeks and years of trialling and
testing has enabled us to source
specific data that fits our clients ideal
customer profile.
We’ve worked across numerous industries
spanning 23 countries which has built our
knowledge in many sectors and regions
within lead generation & sales prospecting.

30. If you would like to find out more
about how we can help you.
Please contact:
priority@marketing-for-business.com
OR visit
www.outreach2.com