Cisco altieri-bc-day-2009

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Cisco altieri-bc-day-2009

  1. 1. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 Broadcast Day Junho de 2009 Broadcast Day Junho de 2009 André Luís Altieri altieri@cisco.com
  2. 2. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2 Os Cientistas, Len Bosack e Sandy Lerner fundaram a Cisco Systems Bosack e Lerner conectaram cabos de redes entre dois prédios da Stanford University O router para multi-protocolos nasceu 1984
  3. 3. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 2000(cont) Aquisições 1995 1996 1997 1998 1999 1999 2001 1993 2007 1999 1994 2000 2002 2003 2004 2005 2005(cont) 2006 2008
  4. 4. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4 Visual Networking Vídeo mudando nossa maneira de viver
  5. 5. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 Criando uma nova Experiência Visual Consumer Experiences More Visual, Social, Personal…Influence Technology and Ads $$$
  6. 6. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6 Video 2.0: O Cliente será o ponto focal Video 1.0 Broadcast Conteúdo Limitado Único Dispositivo Formato do vídeo limitado pelo aparelho Grade de Programação O QUÊ. ONDE. QUANDO. COMO. Video 2.0 Conteúdo Personalizado Conteúdo ilimitado Vários dispositivos Real-Time Sede por Novos Conteúdos Traditional Sources Community Sources
  7. 7. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7 Mudança no Comportamento dos Consumidores
  8. 8. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8 Mudança no Comportamento dos Consumidores
  9. 9. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9 Banda Larga – Grande Agente de Mudança Years to Peak Platform Rev. Share: Peek 2011 Introduction of Major Technology Platforms for Film/Video Entertainment (US) 1896-1949 Theatre 100% 5% 1945-1980 Broadcast TV 80% 23% 1955-2006 Cable 40% 38% 1981-1992 DBS/DTH 14% 13% 1995-2011 Broadband Video 1% 7% 1964-2008 VCR/DVD 20% 13% Sources: IBSG Media Practice Analysis
  10. 10. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10 Trafego IP Quintuplicará de 2006 à 2011… 0 10 20 30 2005 2006 2007 2008 2009 2010 2011 Exabytes/Month Source: Cisco Global IP Traffic Forecast, 2007 37% CAGR 2006-2011 Business Internet Business IP WAN Consumer Internet Consumer IPTV/CATV 1 Exabyte = 1,000,000,000,000,000,000 Bytes For Perspective: 1 Exabyte = 5 X Todo Material Impresso 5 Exabytes = Todas as Palavras de Todos os Idiomas
  11. 11. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11 HDTV – “A Erupção ” 0 20 40 60 80 100 1969 1970 1971 1972 1973 Adoption% 2007 2008 2009 2010 2011 Adoção do HDTV Adoção da TV a Cores United States Only
  12. 12. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12 Novos Devices: Novos Formatos de Mídia Consumers want their media to travel with them Consumers want their media to travel with them Mobile Phone PS2 & PSX Digital Flat TV Portable Video Player Media Center PC PSP PDA
  13. 13. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13 Novos Provedores de Serviços de Vídeo
  14. 14. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14 Video: “A Status Report” Multi-stream 2-way experiences will be the norm Video requires extreme experience guarantees (latency, jitter, packet loss) Video formats need to be converted to adapt to changing transport & endpoints Video is a data type which resists optimization, prioritization and management Hi Definition & DVR IPTV Video on Demand & Interactive TV
  15. 15. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15 Desafios Technology Experience Increase Efficiency, Scale, Service Velocity Ensure, Differentiate and Monetize
  16. 16. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16 Cisco Next Generation IPTV Solutions CA/DRM FTTx ROSA Decoder Management Core Network CRS-1 National VOD Vault Metro Network National Content CRS-1 DSLAM Receiver Acquisition Gateway PCSTB Gateway PCSTB Gateway PCSTB 7600 VOD Streamer Receiver Decoder DCM Encoder Super Head End (SHE) Video Head End Office (VHO) Video Switching Office (VSO) Regional VOD Vault VOD Streamer ME 3400 7600 Regional Content Processing DCM Encoder Encoding ISDS DTHHFC RF ISDP Middleware ISDP Middleware DTT VQE
  17. 17. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17 How can Cisco help Enabling the Glass-to-Glass Video Experience Video Experience Define Video Experience Preserve Video Experience Realize Head-end & Content Delivery Intelligent IP Network Connected Life Cisco brings it ALL together Applications Network Transport End to End IPTV solution March 2008 Top Rank Cisco
  18. 18. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18 Canais
  19. 19. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19 Obrigado! Perguntas?

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