Cisco - Inovações em IPTV

1. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
Broadcast Day
Junho de 2009
Broadcast Day
Junho de 2009
André Luís Altieri
altieri@cisco.com

2. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
Os Cientistas,
Len Bosack e Sandy Lerner
fundaram a Cisco Systems
Bosack e Lerner conectaram cabos
de redes entre dois prédios da
Stanford University
O router para multi-protocolos nasceu
1984

3. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
2000(cont)
Aquisições
1995
1996
1997
1998
1999
1999
2001
1993 2007
1999
1994
2000
2002
2003
2004
2005
2005(cont)
2006
2008

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Visual Networking
Vídeo mudando nossa maneira de viver

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Criando uma nova Experiência Visual
Consumer Experiences
More Visual, Social, Personal…Influence Technology and Ads $$$

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Video 2.0: O Cliente será o ponto focal
Video 1.0
Broadcast
Conteúdo Limitado
Único Dispositivo
Formato do vídeo limitado
pelo aparelho
Grade de Programação
O QUÊ. ONDE. QUANDO. COMO.
Video 2.0
Conteúdo Personalizado
Conteúdo ilimitado
Vários dispositivos
Real-Time
Sede por Novos Conteúdos
Traditional Sources Community Sources

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Mudança no Comportamento dos
Consumidores

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Mudança no Comportamento dos
Consumidores

9. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
Banda Larga – Grande Agente de Mudança
Years to
Peak
Platform
Rev. Share:
Peek
2011
Introduction of Major Technology Platforms for Film/Video Entertainment (US)
1896-1949
Theatre
100%
5%
1945-1980
Broadcast TV
80%
23%
1955-2006
Cable
40%
38%
1981-1992
DBS/DTH
14%
13%
1995-2011
Broadband Video
1%
7%
1964-2008
VCR/DVD
20%
13%
Sources: IBSG Media Practice Analysis

10. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
Trafego IP Quintuplicará de 2006 à 2011…
0
10
20
30
2005 2006 2007 2008 2009 2010 2011
Exabytes/Month
Source: Cisco Global IP Traffic Forecast, 2007
37% CAGR 2006-2011 Business Internet
Business IP WAN
Consumer Internet
Consumer
IPTV/CATV
1 Exabyte = 1,000,000,000,000,000,000 Bytes
For Perspective:
1 Exabyte = 5 X Todo Material
Impresso
5 Exabytes = Todas as Palavras de
Todos os Idiomas

11. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
HDTV – “A Erupção ”
0
20
40
60
80
100
1969 1970 1971 1972 1973
Adoption%
2007 2008 2009 2010 2011
Adoção do HDTV
Adoção da TV a Cores
United States Only

12. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
Novos Devices: Novos Formatos de Mídia
Consumers want their media
to travel with them
Consumers want their media
to travel with them
Mobile
Phone
PS2 & PSX
Digital Flat TV
Portable
Video
Player
Media Center PC
PSP
PDA

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Novos Provedores de Serviços de Vídeo

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Video: “A Status Report”
Multi-stream 2-way experiences will
be the norm
Video requires extreme experience
guarantees (latency, jitter, packet loss)
Video formats need to be converted
to adapt to changing transport &
endpoints
Video is a data type which resists
optimization, prioritization and
management
Hi Definition & DVR
IPTV
Video on Demand
& Interactive TV

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Desafios
Technology Experience
Increase
Efficiency, Scale, Service Velocity
Ensure, Differentiate
and Monetize

16. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
Cisco Next Generation IPTV Solutions
CA/DRM
FTTx
ROSA
Decoder
Management
Core
Network
CRS-1
National
VOD Vault
Metro Network
National
Content
CRS-1
DSLAM
Receiver
Acquisition
Gateway
PCSTB
Gateway
PCSTB
Gateway
PCSTB
7600
VOD
Streamer
Receiver
Decoder
DCM
Encoder
Super Head End
(SHE)
Video Head End Office
(VHO)
Video Switching Office
(VSO)
Regional
VOD Vault
VOD
Streamer
ME 3400
7600
Regional
Content
Processing
DCM Encoder
Encoding
ISDS
DTHHFC RF
ISDP Middleware
ISDP Middleware
DTT
VQE

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How can Cisco help
Enabling the Glass-to-Glass Video Experience
Video
Experience
Define
Video
Experience
Preserve
Video
Experience
Realize
Head-end &
Content Delivery
Intelligent IP
Network
Connected
Life
Cisco brings it ALL together
Applications
Network
Transport
End to End IPTV solution
March 2008
Top Rank
Cisco

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Canais

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Obrigado! Perguntas?