1) A revista Runway apresenta sua primeira edição com matérias sobre moda, beleza e tendências para o verão de 2012.
2) Uma entrevista com a jornalista Lu Catoira discute a história e evolução do jeans ao longo dos anos.
3) As páginas de moda apresentam um editorial com peças e acessórios para o verão, incluindo biquínis, vestidos e sandálias.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Revista senai cetiqt
1. Nº 01
Dezembro
R$ 14,90
Alto
Moda CAPA
Verão!
Tudo para você
é arte! ficar por dentro
do verão 2012!
Movimentos artísticos que
influenciaram na cultura A evolução
Fashion! do jeans!
Exemplar de assinante
Luz,
Lu Catoira abre
VENDA PROIBIDA
suas portas
câmera... numa entrevista
Bronzeado!
exclusiva!
Dicas de beleza para
2. RUNWAY
Dezembro 2011
Índice
03 Carta da Editora
04 Runinterview
08 News
Nossa capa: Geissica Rodrigues 10 Runway Repórter
(40 graus models), Fotografada
por Raquel Pimenta, veste biquíni
14 Alto Verão
Cantão. Cabelo, maquiagem e 18 O que usar?
produção de moda: Amanda Kroff 20 Bauté
Agradecimentos: Paulo Kroff e
CAPA Anelice Kroff Carta editorial Serviço/Expediente
22
Carta Editorial
Por Amanda Kroff
Episódio Piloto
Felicidade é uma das emoções que a Revista Runway está sentindo
com sua edição de estreia. Nós desejamos que todos vocês,
leitores, possam compartilhar conosco todo sentimento, todo
conhecimento e toda alegria no decorrer das próximas edições.
Para começar com chave de ouro, nós separamos matérias repletas
de calor e bronzeado para o Alto Verão 2012. Da página 14 a 17,
vocês podem conferir um Editorial de Moda exclusivo para a
Runway, além de estar a par de todas as novidades nas páginas 8 e
9 e ainda saber um pouco mais da Jornalista de moda Lu Catoira
numa entrevista completíssima na página 4. Então, enquanto vocês
analisam antes de darem o veredito, nós aqui da redação
continuaremos nosso trabalho para a próxima edição... So, let the
flames begin!
3. Runinterview Runinterview
Lu e seu jeans!
Por Amanda Kroff
em primeiro lugar
escrever sobre a história
da moda, mas meu
orientador me orientou
focar em alguma coisa
mais específica. Então
veio a ideia do jeans, que
mesmo tendo mais de
150 anos, é um produto
jovem e esta sempre se
renovando. A partir daí, eu pensei que o jeans pudesse ser o
tema ideal, por fazer parte da moda e ser um elemento e de
pesquisa interessante e inédito;
RUNWAY - Como você acha que o jeans é visto na visão das
pessoas?
LU - Primeiro é uma peça de roupa confortável e descontraída.
Para quem gosta de moda é um peça que acompanha, seja nas
lavagens seja nos cortes e na modelagem. As pessoas sempre
se sentem bem com jeans, se sentem jovens e inseridas nesse
A utora de dois livros conceituados e diante dos seus
meio, porque ela permite esse tipo de descontração.
RUNWAY - Qual a diferença do jeans de antigamente para o de
trinta anos de experiência, a jornalista e produtora de hoje em dia?
moda Lu Catoira nos concedeu uma entrevista exclusiva
para falar um pouco da sua trajetória que originou LU - O jeans tem vários momentos, ele passou pelo corte, pela
conceitos sobre seu amado jeans. modelagem e pela textura desde que foi criado. E hoje ele
RUNWAY - Como surgiu a ideia de escrever dois livros sobre continua sendo uma peça de moda contemporânea, ele está
jeans? mais perto do consumidor, que exige conforto principalmente
no conceito do toque e pela formação têxtil que o jeans tem.
LU - Eu estava fazendo um curso de pós-graduação de Então por isso mesmo que dentro da moda o jeans tem
educação estética na Unirio e queria pontuar a minha variações através de processos tecnológicos (microfibras) a sua
monografia em cima de um case em moda, então eu pensei textura com lycra, com seda com o linho, com o pet... Além
4. Runinterview
disso, o que o consumidor leva em conta são os
beneficiamentos que são aplicados no jeans.
RUNWAY - Você acha que o jeans ainda vai causar mais
alguma revolução na vida das pessoas?
LU - Eu não vejo uma mudança, eu vejo uma continuidade.
Ele vem acompanhando a evolução até da sociedade,
vestindo grupos sociais específicos, como, por exemplo,
estudantes, roqueiros e empregados e tribos como
grunges, hippies e as patricinhas. Sendo assim, ele foi
aceito de uma maneira tão fácil como um elemento de
integração e identidade desses grupos que eu não acho que
ele possa causar mais alguma mudança;
RUNWAY - Pra você, qual vai ser o futuro do jeans?
LU - Como ele acompanha a evolução da sociedade, nesse
momento o mundo esta preocupado com a ecologia e o uso
excessivo de água. Então, as fabricas de jeans já
estão agregando esse valor e já estão
usando isso como marcketing de
venda. Como por exemplo, a própria
Levi’s tem como carro chefe a calça
501, num processo ecológico
que eliminou 70% de água nas
lavagens. Ao mesmo tempo que
eliminou o uso excessivo da
agua, faz o tratamento de
fluentes, ou seja, trata a agua
antes de joga-la de volta na
natureza.
5. News
News
Bolsa Birkin causa Ronaldo Fraga está fora
polêmica em leilão do próximo SPFW!
nos EUA! Depois de 17 anos de SPFW,
Ronaldo Fraga, mesmo
Uma Birkin Bag, da Hermés, alcançou sendo um dos desfiles mais
o valor recorde de um Leilão em esperados, decidiu pular a
Dallas na segunda semana de próxima temporada de
dezembro. Esse modelo de couro de outono/inverno 2012/13.
crocodilo vermelho com detalhes de De acordo com o estilista,
ouro branco, 18 cravejados de ele pretende se concentrar
diamantes, foi vendida por R$ 368 no lançamento de seu livro
mil. A pessoa que, agora é dona dessa “Caderno de roupas,
maravilha, preferiu manter-se anônima. Também pudera né? memórias e croquis” e
Fonte e foto: Vogue repensar o sistema de
moda. “Eu brinco que a
Karl Lagerfeld moda acabou porque
lança sua segunda acredito que ela não existe mais como a conhecemos.
Esse sistema comercial engessa, é angustiante e tira o
linha! brilho. Eu estou fazendo isso para justamente não perder
o brilho”, explica.
Fonte: Vogue Nova linha de óculos
O estilista da Chanel e da Fendi irá lançar no
final de Janeiro de 2012 sua mais nova grife, Versace acaba de
batizada de Karl. chegar ao Brasil!
Sua mais nova grife, com peças como luvas de
couro, golas falsas que fazem às vezes de
colares e jaquetas, serão vendidas A coleção Xmas2011, limitada de natal da Versace chegou ao
exclusivamente pelo Net-a-Porter e os preços Brasil na primeira semana de dezembro. A nova linha conta
variam entre US$60 e $450. com as versões em preto e tartaruga do modelo VE 4224K,
Fonte e foto: Vogue feito de acetato. Os modelos vêm em um estojo fabricado em
couro ecológico e custam 850 reais.
Fonte: Vogue
6. Runway Repórter Runway Repórter
MODA É ARTE! Todos os
exageros e
Ou arte é moda? detalhes
Por Amanda Kroff
lembram os
Do Cubismo ao surrealismo. De Jum Nakao à movimentos
artísticos que
Hussein shalaian. O expressionismo está em fizeram a
todas as passarelas. cultura de cada país e hoje influenciam a vida de
Essa liberdade de fazer muita gente nessa cultura-mundo em que vivemos.
uma moda conceitual
vem de muito tempo. Segundo a jornalista Lu
Cada estilista se Catoira, “falar de moda
expressa de uma expressionista é uma
maneira única e cada redundância, porque a moda
pessoa se identifica e sempre tem uma expressão. A
usa do jeito que se moda vira arte à partir do
sente melhor. momento em que ela deixa
de ser somente uma roupa.”
Os estilistas não só se inspiram
e usam de uma maneira
original, mas como, também,
pegam formas artísticas, como
Mondrian ou o pop art.
7. Runway Repórter
Em todas as passarelas,
acabam surgindo um pouco do
naturalismo, do cubismo, do
surrealismo, do
expressionismo e muitos
outros movimentos que
revolucionaram, que
influenciaram e deram formas
completamente inimagináveis
e incríveis.
E é por isso que, sim, a moda é um
movimento artístico!
8. Alto
verão
moda moda
O hit do verão chegou e nas
próximas páginas você vai
descobrir como ficar linda
mesmo no calor do Rio de
Janeiro!
Biquíni alça única
degradé, ambos
Cantão (R$99)
FOTOS RAQUEL PIMENTA
9. Vestido longo,
Cantão (R$789)
moda moda
Modelo:
Geissica
Rodrigues
Beleza e
produção
Vestido algodão azul, de moda:
Carlota Costa (R$178); Amanda
Sandália trançada, Santa Kroff
Lolla (R$259)
10. O que usar?
O que
Chanel,
Arezzo, R$ 357
R$ 599,90
usar?
Christian
Louboutin,
R$ 310
Arezzo,
R$ 459,90
Cobertinhos!
Tiracolo!
Corello,
R$ 399
Carolina Martori,
Abram alas para os novos
Elas chegaram nesse verão com
R$ 3.599,0 queridinhos dos nossos pés!
Manolo
várias formas e cores diferentes Depois da febre dos Peep Blahnik,
e estão tomando o espaço das toes, o da vez agora são os R$ 240
maxi bolsas. As clutchs com alça Cap toes!
ou somente tiracolos chegaram
para ficar! Manolo
Rogerio Lima Blahnik,
Christian R$ 386
R$ 1.092,50
DVF, Louboutin,
R$ 2.550 R$ 266
Muggia,
R$ 512 Christian
louboutin,
R$ 1.242,20
Corello,
Chanel,
R$ 539 Chanel,
R$ 455
R$ 455
11. bauté
Bauté
Efeito boneca
Quem diria que o Batom
efeito boneca tesouro
continuaria no intenso,
verão? Pois é, Contém 1g
(R$32)
Continuou. Mas
agora chegou
revolucionada pelo
mix do bronzeado Luz do sol
natural da estação Nada como um bom
mais desejada do iluminador para dar
Beleza (foto) o toque final num
ano.
make de verão. Mas
essa luz não se
Luz, câmera... limita só nos pontos
certos do rosto, o
bronzeado! lápis branco está
Dicas de bauté para você ficar Iluminador,
sendo muito bem
Contém 1g contado nessa nova
impecável e sem sair do bronze (R$19) onda iluminadora.
natural do verão carioca!
Lápis de olho
Por Amanda Kroff branco glacial,
Foto Raquel Pimenta Natura Faces
(R$17,60)
12. Serviço
Moda Expediente
Arezzo Rua Oscar Freire. 808, SP,
tel. (11) 3061-9157; Cantão Plaza
Shopping Niterói, tel. (21) 2613-
Editora
2625, cantao.com.br; Christian Amanda Kroff
Louboutin Shopping Iguatemi, tel.
(11) 3032-0233, Diretora de redação
christianlouboutin.com; Chanel Amanda Kroff
Shopping Cidade Jardim, tel. (11)
3702-2109, chanel.com; Corello
Shopping Pátio Higienópolis, tel. Diretora de Marcketing
(11) 3667-0297, corello.com.br; Amanda Kroff
Carlota Costa Bairro Nova Guarita,
Sombrio - SC, carlotacosta.com.br; Revisão
Diane Von Furstenberg Shopping
serviço Amanda Kroff e Paulo Kroff
Iguatemi, tel. (11) 3034-4720, Anuncio capa 3
dvf.com; Muggia Rua Real
Grandeza, 182, casa 8, botafogo - Colaboradores
RJ, tel. (21) 3511-5470; Manolo Anelice Kroff, Geissica
Blahnik Old Church Street, Rodrigues, Paulo Kroff e
London, tel. (44) 0207-352-8622, Raquel Pimenta
manoloblahnik.com; Rogério Lima
Rua Cosmos, Bairro Santa Lúcia –
BH, tel. (31) 3586-3103, rogerio-
RUNWAY
lima.com; Santa Lolla Rua Lopes
Trovão, Icaraí – Niterói, tel.
(21) 2714 -9607,
santalolla.com.br.
Dezembro 2011
Beleza
Contém 1g Plaza Shopping Niterói,
tel. (21) 26291190, contem1g.net;
Natura SAC 0800 11 5566,
natura.net.