CONSUMER ACCEPTANCE OF MOBILE PAYMENTS:
AN EXPLORATORY STUDY
A THESIS
to be submitted by
BHAVIT KUMAR TRIPATHI
for the award of the degree
of
MASTER OF SCIENCE
(by Research)
DEPARTMENT OF MANAGEMENT STUDIES
INDIAN INSTITUTE OF TECHNOLOGY MADRAS
JUNE 2014
Challenges Facing Penetration of New Mobile Money Transfer Services In Nairobiiosrjce
The study sought to explore the challenges mobile network operators face in penetrating the Mobile
Money Transfer (MMT) in Kenya which is dominated by one player. The study assumes that there are
challenges and constraints that limit the involvement of competitive MMT services which are attributed to the
internal and external environment of the Mobile Network Operator (MNO). The study is significant as it seeks to
unearth knowledge and provide insight to competing firms to enter into the MMT services market which has
been experiencing significant growth over the recent years. The study was guided by four specific objectives
which include; To identify the factors influencing the adoption of mobile money transfer services; To determine
the influence of product positioning on adoption of mobile money transfer; To identify determinants influencing
customer migration in adoption of mobile money transfer services and To determine barriers facing consumers
in adoption of mobile money transfer services. The study adopts the descriptive research design. The design was
perceived to be the most appropriate as it allows the researcher to collect data from respondents and make
inferences from this information. The researcher proposes to use the questionnaire as the primary tool for data
collection. The researcher performed descriptive and inferential statistics to make sense of the data and
presented the information in tables, charts and graphs complemented by the researchers own interpretation.
This document summarizes a research study that investigated factors influencing consumer acceptance of mobile banking services. The study used an extended Technology Acceptance Model (TAM) to identify five factors that influence consumers' intention to adopt mobile banking: perceived usefulness, perceived ease of use, perceived credibility, perceived self-efficacy, and perceived financial cost. Data was collected through a survey and regression analysis was used to analyze relationships between the factors and behavioral intention. The results found that all factors except perceived financial cost significantly impacted behavioral intention, and perceived usefulness had the strongest influence on adoption intention. Perceptions differed between current mobile banking users and non-users.
Resistance to Mobile Banking Adoption in Egypt: A Cultural PerspectiveIJMIT JOURNAL
Mobile banking (m-banking) faces various types of resistance that may hinder customers’ adoption in Egypt. This study identifies three groups of m-banking non-adopters, namely postponers, opponents and rejectors. The objective of the study is to explore the reasons for resisting m-banking services in Egypt and whether it differs with regards to these customer groups. Accordingly, a questionnaire was distributed, Chi
square tests, Kruskal-Wallis H tests and one-way analysis of variance (ANOVA) test. Frequencies and cross tabulations were used. The results indicate that the three non-adopter groups differ significantly with respect to usage, value, and image barriers. On the other hand, risk and tradition barriers did not show any statistical significance; however, risk barrier received the highest overall mean. Significant relations
between usage, risk and image barriers with the gender and level of education were noted. Finally, findings
enabled a clear mapping between Hofstede’s cultural dimensions and the study’s results.
An analysis of mobile banking acceptance by pakistani customersAlexander Decker
This document analyzes factors affecting the acceptance of mobile banking by customers in Pakistan. It discusses a study conducted on 200 account holders at MCB Bank in Pakistan to analyze how variables like speed, self-efficacy, mobility access, advertising, and quality of service influence users' perceptions and intentions to use mobile banking. The study uses the Technology Acceptance Model (TAM) as its theoretical framework. The results found that these context-specific variables as well as perceived usefulness and perceived ease of use significantly impacted users' intentions to adopt mobile banking according to the TAM model. The document also provides background on the growth of mobile technology and banking in Pakistan to contextualize the study.
11.problems and prospects of mobile banking in bangladeshAlexander Decker
This document summarizes research on mobile banking in Bangladesh and around the world. It discusses the problems and prospects of mobile banking in Bangladesh, including findings that 61% of respondents felt it saves time compared to traditional banking. It also reviews literature on mobile banking adoption factors, security issues, regulations, and the growth of mobile banking globally as a way to provide financial access. Key factors influencing mobile banking use and adoption are discussed, such as perceived usefulness, ease of use, costs, trust and technical barriers.
Integration of TTF, UTAUT, and ITM for mobile Banking AdoptionIJAEMSJORNAL
The introduction of mobile banking facility has enabled customers to carry out banking transactionswith the use of smartphones and other handheld devices from anywhere. It has become a luxurious and exclusive method of online payments. The recent growth of telecommunication sector and a tremendous increase in mobile usage has opened new doors for sparking future of banking sector industry. The following research is aimed to find out the mobile banking adoption attitudes with the integration of TTF, UTAUT,and ITM models.
Consumers’ Attitude towards e- banking Services in Islamic BanksElham Mansor
This document summarizes a study examining factors that influence Sudanese bank customers' acceptance of technology-based banking services. The study adapted the Technology Acceptance Model to examine how perceived usefulness, ease of use, credibility, convenience and service quality affect customers' attitudes and intentions to use three technologies: ATMs, mobile banking, and internet banking. Survey results found perceived usefulness and ease of use were key determinants of use. There were some differences in factors between the three technologies, with mobile and internet banking having more similarities. The findings can help banks better design technology-based services for Sudanese customers.
This document summarizes a research study that examined the determinants of mobile banking adoption behavior in sub-urban areas of Indonesia. The study used the Unified Theory of Acceptance and Use of Technology (UTAUT) model to assess how performance expectancy, effort expectancy, trust, and facilitating conditions influence behavioral intention to use mobile banking. The researchers conducted a survey of 250 customers of BNI Syariah Purworejo bank. The findings showed that performance expectancy, effort expectancy, and trust had a positive effect on behavioral intention, while facilitating conditions and behavioral intention positively influenced the adoption of mobile banking. The document provides background on mobile banking and reviews relevant literature on technology adoption models and key constructs from UTAUT.
Challenges Facing Penetration of New Mobile Money Transfer Services In Nairobiiosrjce
The study sought to explore the challenges mobile network operators face in penetrating the Mobile
Money Transfer (MMT) in Kenya which is dominated by one player. The study assumes that there are
challenges and constraints that limit the involvement of competitive MMT services which are attributed to the
internal and external environment of the Mobile Network Operator (MNO). The study is significant as it seeks to
unearth knowledge and provide insight to competing firms to enter into the MMT services market which has
been experiencing significant growth over the recent years. The study was guided by four specific objectives
which include; To identify the factors influencing the adoption of mobile money transfer services; To determine
the influence of product positioning on adoption of mobile money transfer; To identify determinants influencing
customer migration in adoption of mobile money transfer services and To determine barriers facing consumers
in adoption of mobile money transfer services. The study adopts the descriptive research design. The design was
perceived to be the most appropriate as it allows the researcher to collect data from respondents and make
inferences from this information. The researcher proposes to use the questionnaire as the primary tool for data
collection. The researcher performed descriptive and inferential statistics to make sense of the data and
presented the information in tables, charts and graphs complemented by the researchers own interpretation.
This document summarizes a research study that investigated factors influencing consumer acceptance of mobile banking services. The study used an extended Technology Acceptance Model (TAM) to identify five factors that influence consumers' intention to adopt mobile banking: perceived usefulness, perceived ease of use, perceived credibility, perceived self-efficacy, and perceived financial cost. Data was collected through a survey and regression analysis was used to analyze relationships between the factors and behavioral intention. The results found that all factors except perceived financial cost significantly impacted behavioral intention, and perceived usefulness had the strongest influence on adoption intention. Perceptions differed between current mobile banking users and non-users.
Resistance to Mobile Banking Adoption in Egypt: A Cultural PerspectiveIJMIT JOURNAL
Mobile banking (m-banking) faces various types of resistance that may hinder customers’ adoption in Egypt. This study identifies three groups of m-banking non-adopters, namely postponers, opponents and rejectors. The objective of the study is to explore the reasons for resisting m-banking services in Egypt and whether it differs with regards to these customer groups. Accordingly, a questionnaire was distributed, Chi
square tests, Kruskal-Wallis H tests and one-way analysis of variance (ANOVA) test. Frequencies and cross tabulations were used. The results indicate that the three non-adopter groups differ significantly with respect to usage, value, and image barriers. On the other hand, risk and tradition barriers did not show any statistical significance; however, risk barrier received the highest overall mean. Significant relations
between usage, risk and image barriers with the gender and level of education were noted. Finally, findings
enabled a clear mapping between Hofstede’s cultural dimensions and the study’s results.
An analysis of mobile banking acceptance by pakistani customersAlexander Decker
This document analyzes factors affecting the acceptance of mobile banking by customers in Pakistan. It discusses a study conducted on 200 account holders at MCB Bank in Pakistan to analyze how variables like speed, self-efficacy, mobility access, advertising, and quality of service influence users' perceptions and intentions to use mobile banking. The study uses the Technology Acceptance Model (TAM) as its theoretical framework. The results found that these context-specific variables as well as perceived usefulness and perceived ease of use significantly impacted users' intentions to adopt mobile banking according to the TAM model. The document also provides background on the growth of mobile technology and banking in Pakistan to contextualize the study.
11.problems and prospects of mobile banking in bangladeshAlexander Decker
This document summarizes research on mobile banking in Bangladesh and around the world. It discusses the problems and prospects of mobile banking in Bangladesh, including findings that 61% of respondents felt it saves time compared to traditional banking. It also reviews literature on mobile banking adoption factors, security issues, regulations, and the growth of mobile banking globally as a way to provide financial access. Key factors influencing mobile banking use and adoption are discussed, such as perceived usefulness, ease of use, costs, trust and technical barriers.
Integration of TTF, UTAUT, and ITM for mobile Banking AdoptionIJAEMSJORNAL
The introduction of mobile banking facility has enabled customers to carry out banking transactionswith the use of smartphones and other handheld devices from anywhere. It has become a luxurious and exclusive method of online payments. The recent growth of telecommunication sector and a tremendous increase in mobile usage has opened new doors for sparking future of banking sector industry. The following research is aimed to find out the mobile banking adoption attitudes with the integration of TTF, UTAUT,and ITM models.
Consumers’ Attitude towards e- banking Services in Islamic BanksElham Mansor
This document summarizes a study examining factors that influence Sudanese bank customers' acceptance of technology-based banking services. The study adapted the Technology Acceptance Model to examine how perceived usefulness, ease of use, credibility, convenience and service quality affect customers' attitudes and intentions to use three technologies: ATMs, mobile banking, and internet banking. Survey results found perceived usefulness and ease of use were key determinants of use. There were some differences in factors between the three technologies, with mobile and internet banking having more similarities. The findings can help banks better design technology-based services for Sudanese customers.
This document summarizes a research study that examined the determinants of mobile banking adoption behavior in sub-urban areas of Indonesia. The study used the Unified Theory of Acceptance and Use of Technology (UTAUT) model to assess how performance expectancy, effort expectancy, trust, and facilitating conditions influence behavioral intention to use mobile banking. The researchers conducted a survey of 250 customers of BNI Syariah Purworejo bank. The findings showed that performance expectancy, effort expectancy, and trust had a positive effect on behavioral intention, while facilitating conditions and behavioral intention positively influenced the adoption of mobile banking. The document provides background on mobile banking and reviews relevant literature on technology adoption models and key constructs from UTAUT.
Tapanainen et al-2018-the_electronic_journal_of_information_systems_in_develo...Nghiên Cứu Định Lượng
This research article investigates factors that affect the adoption of 3G mobile services in Vietnam by analyzing survey data using structural equation modeling. The study found that perceived usefulness has the strongest influence on intention and attitude to adopt 3G services. Social influence does not impact 3G adoption. The results also support including attitude as a variable in technology acceptance models. The findings suggest 3G providers should focus on enhancing perceived usefulness by developing useful applications in collaboration with content developers, and better understand customer needs rather than relying on social advertising to promote 3G services. Future research could examine the effects of different combinations of perceived enjoyment, usefulness and ease of use, and the relationship between perceived cost, social influence and intention on 3G adoption.
Mobile Financial Services – Adoption and Challenges in BangladeshAbu Shadath Shaibal
The introduction of prepaid cards and the fallen prices of mobile handsets have led to a rapid spread of mobile phones in the emerging economies. This has opened up diverse opportunities for them to be used over and above voice communication. One of such uses which have emerged lately is the use of mobile phones in financial services. This paper explored the key factors that affect the consumer’s acceptance and use of mobile money transfer by extending using key determinants from TAM and IDT theory.
And go through opportunities, threats, challenges, risks and how to mitigate the risk.
Keywords: TAM, Adoption, Mobile Money, Mobile Money Transfer, Bangladesh, MFS, MFSP.
A comparative study on e–banking services at bangalore cityIJARIIT
Technology in Indian banking has evolved substantially from the days of back-office automation to today's online,
centralized and integrated solutions. Banking is now no longer confined to the branches where one has to approach the
branch in person, to withdraw cash or deposit a cheque or request a statement of accounts. With the expansion of internet
usage, e-banking has become one of the most revolutionized components of today’s economic growth. E-banking is powerful
value added tool to attract new customers and retain the existing ones. With the proliferation of internet and computer usage, the electronic delivery of e-banking service has become ideal for banks to meet customer expectations.
Internet services and interface design for marketingYou Jia-Lin
This document discusses research on customer value and internet shopping services. It makes three key points:
1. Previous studies on customer value have limitations and do not fully capture customers' subjective experiences or the social context of value.
2. A new study is proposed to use grounded hermeneutics to explore the meaning of customer value from the customer's perspective.
3. The study will also aim to develop an integrated framework for understanding customer value in internet shopping services.
Investigation into the Impact of the Usability Factor on the Acceptance of Mo...CSCJournals
Both the rapid advances in wireless technologies and the high proliferation rate of mobile communication services and artefacts have had a profound impact on industry, and are beginning to offer interesting and advantageous new services. In particular, the mobile transaction (m- transaction) system has emerged, enabling users to pay for physical and digital goods and services using their mobile devices whenever they want, regardless of their location. Although it is anticipated that m-transactions will enjoy a bright future, there is apparently still reluctance among users to accept mobile transactions, particularly in Saudi Arabia. Furthermore, it is believed that usability is critical to the success and acceptance of mobile technology innovations in general, and m-transactions in particular. While most of the research into IT innovation acceptance is based on TAM (Technology Acceptance Model) and its many variants, the literature review reveals that there is little research on mobile application usability as an important antecedent factor for the success and acceptance of mobile technologies. This is particularly true in developing countries, especially the Middle East, therefore this project aims to fill this gap in the research. This paper is an extension of four previous studies by the authors, which indicated that usability is the most influential factor in Saudi users’ intentions of utilising mobile transactions. It aims to investigate and empirically test the usability level of mobile transactions from the perspective of Saudi users; this will be achieved by conducting usability experiments with real mobile applications within the target group. In other words, this study is a part of a larger research project and it serves as a validation/verification tool to answer the question “Why does the ease of use of mobile transactions have the highest impact on the intention to use mobile transactions in Saudi Arabia?” Moreover, it will produce a set of empirically-based recommendations for the developers and providers of mobile applications who are interested in the Saudi market. The results of the this study showed that the usability of the tested application, which is considered one of the most popular commercial mobile application in Saudi Arabia, (i.e. ‘Souq.com’), is unsatisfactory, with an average SUS Score of 50. Not surprisingly, this low usability negatively affected the willingness of the participants to use the application again.
A Study on Factors of E Banking Challenges in Indiaijtsrd
The customer uses the banking services through online banking, mobile phone banking and automated teller machine these were are called as 'E Banking. This study aimed to describe the customer view about the banking services through E banking. Customer service is also a part of the banking, this paper will tell about the customer satisfaction level about the e banking will explain through the pilot study. Dr. S. Saravanan | M. Dharani "A Study on Factors of E-Banking Challenges in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31147.pdf Paper Url :https://www.ijtsrd.com/management/accounting-and-finance/31147/a-study-on-factors-of-ebanking-challenges-in-india/dr-s-saravanan
This study examines factors that predict consumers' intentions to adopt mobile commerce in China and Malaysia. The researchers investigated how trust, cost, social influence, variety of services, perceived usefulness, perceived ease of use, and trialability impact adoption. They found that consumers care more about the variety of services and are price conscious. The results help mobile companies understand what strategies would attract consumers in developing countries like China and Malaysia.
Diffusion of innovation, consumer attitudes and intentions to use mobile bankingAlexander Decker
This document discusses a study on the factors that influence consumers' intentions to use mobile banking. Specifically, it examines how the diffusion of innovation characteristics of relative advantage, compatibility, and trialability impact consumer attitudes and intentions to use mobile banking. The study found that relative advantage, compatibility and trialability positively influence consumer attitudes. Additionally, relative advantage and trialability positively impact intentions to use, while compatibility does not. Consumer attitudes also positively impact intentions to use. So in summary, the diffusion of innovation characteristics indirectly influence intentions to use mobile banking through their impact on consumer attitudes.
The document analyzes e-banking services provided by nationalized banks in India. It provides an overview of concepts like ATM, net banking and mobile banking. It also presents results of a comparative study of 5 nationalized banks in the Satara region of India from 2008-2011. The study found that Bank of Maharashtra had the largest branch network and highest number of ATM and net banking users, indicating it had the most developed e-banking services compared to other banks in the region like Central Bank of India and Union Bank of India.
This document discusses factors that affect consumer purchasing decisions of mobile phones. It analyzes six factors - price, social group, product features, brand name, durability, and after-sales services. Through a survey of 246 consumers in Hawassa, Ethiopia, the study found that price and product features were the most important factors influencing purchases. Consumers valued price followed by the features of mobile phones as the primary motivators for their purchase decisions. The study recommends that mobile phone sellers consider these key factors to better understand consumer opportunities.
Risks and Trust in Internet Banking: Sample Evidence from Pathanamthitta Dist...IOSR Journals
The marvelous kinds of innovation in technology and hard line blend of it with information technology made a paradigm shift in the banking industry. Technology itself created its world in the globe of human beings. The beginning of E- banking created a phenomenal system- Internet banking. Internet banking is a kind of systems that enable financial institution customers, individuals or businesses, to access accounts, transact business, or obtain information on financial products and services through the Internet. The main objectives of the paper are: 1.to understand the profile of Internet banking users in Pathanamthitta District. 2 .to identify the most widely used application of Internet banking. 3. to understand the influence of gender on various dimensions of risk in the usage of Internet banking. 4. to understand the influence of gender on various dimensions of trust in the usage of Internet banking. It is found that the popular internet banking services are; balance enquiry, followed by recharging mobile phones, banking service information and payment to other account. Most of the users are in the age group of 20-30 either employed or student with a monthly income of below 40,000 with educated with an average or advanced level of computer knowledge. The Chi-square test revealed that there is no statistically significant difference between the opinion of males and females towards risk are found. There is significant difference between males and females towards trust is found.
This document summarizes a study that examined perceptions and use patterns of mobile phones in Tehran, Iran. The researchers surveyed 600 people from 6 districts in Tehran to assess perceptions and mobile use rates among different social and demographic groups. They found significant differences between men and women, employed and unemployed individuals, and singles and married people in terms of mobile use rates. Perceptions of mobile phones showed some similarities across groups. Younger respondents saw mobile phones more for self-expression, while older people viewed them more as tools. The results provide insights into sociocultural behaviors related to mobile communication in large urban areas in developing countries.
Goffman (1959) as (cited in Schulz 2012), used theatric allegory to define how a consumer behaves in his “impression management theory”, as a consumer is a social scientist who behaves in public, the way an actor performs on stage in front of an audience .
Schulz 2012 also elaborates; another useful measure of a consumer’s behavioral traits is “reflexivity” by which a customer’s response and reaction can be analyzed by his past experience.
This document summarizes a study comparing customer satisfaction and loyalty between public and private mobile telecommunication providers in India. The study surveyed 360 customers from public and private providers to understand differences in customer perceptions. The findings showed some differences in customer satisfaction and loyalty between the public and private providers. However, the study was limited and many other factors beyond what was studied could also influence customer loyalty. Further research is needed to identify additional drivers of customer loyalty in the mobile telecommunication industry.
This document discusses an attribute-based model of customer satisfaction for internet self-service technology. It examines how attributes like efficiency, ease of use, performance, control and convenience impact user satisfaction. It also identifies three segments of technology users based on their readiness to adopt technology, and argues that the importance of attributes in determining satisfaction varies across these segments. A survey of 459 online travel/bookstore users found support for these ideas and implications are discussed for managing customer experiences.
This document presents two studies that investigate whether mobile phone-based access to complex financial services can reach the unbanked, and if so, what type of user interface is best. The first study was an ethnographic exploration involving 90 subjects across 4 countries that examined how non-literate and semi-literate populations currently use existing mobile payment systems. The second study was a formal usability test with 58 subjects in India that compared text-based, spoken dialog, and rich multimedia interfaces for a mobile banking system. The results showed that non-text designs were preferred over text-based designs, and while task completion rates were better for rich multimedia, the spoken dialog interface was faster and required less assistance.
ANALYSE THE USER PREDILECTION ON GPAY AND PHONEPE FOR DIGITAL TRANSACTIONSIAEME Publication
Technology upgradation in banking sector took the economy to view that payment mode towards online transactions using mobile applications. This system enabled connectivity between banks, Merchant and user in a convenient mode. there are various applications used for online transactions such as Google pay, Paytm, freecharge, mobikiwi, oxygen, phonepe and so on and it also includes mobile banking applications. The study aimed at evaluating the predilection of the user in adopting digital transaction. The study is descriptive in nature. The researcher used random sample techniques to collect the data. The findings reveal that mobile applications differ with the quality of service rendered by Gpay and Phonepe. The researcher suggest the Phonepe application should focus on implementing the application should be user friendly interface and Gpay on motivating the users to feel the importance of request for money and modes of payments in the application.
DIGITAL BANKING MADE TRANSACTION MORE TRUSTED AND SECURED?IAEME Publication
This research was conducted to find out customer's response in digital banking
era using TAM and UTAUT model. Questionnaires filled bank account owner who
have often used digital banking. Results based previous research most customers have
been able to adjust to the digital banking. There is short comings facilities in digital
banking i.e. small banks still use digital banking as window dressing to attract
customers, the front-page display is too confusing, often broken, security is not
guaranteed. Recommendations have been given to the bank's management, as input
for improvement in the future.
DETERMINANTS AFFECTING THE USER'S INTENTION TO USE MOBILE BANKING APPLICATIONSIAEME Publication
The banking and financial services industries are experiencing increased technology penetration. Among them, the banking industry has made technological advancements to better serve the general populace. The economy focused on transforming the banking sector's system into a cashless, paperless, and faceless one. The researcher wants to evaluate the user's intention for utilising a mobile banking application. The study also examines the variables affecting the user's behaviour intention when selecting specific applications for financial transactions. The researcher employed a well-structured questionnaire and a descriptive study methodology to gather the respondents' primary data utilising the snowball sampling technique. The study includes variables like performance expectations, effort expectations, social impact, enabling circumstances, and perceived risk. Each of the aforementioned variables has a major impact on how users utilise mobile banking applications. The outcome will assist the service provider in comprehending the user's history with mobile banking applications.
Customers perception of m banking adoption in kingdom of bahrainIJMIT JOURNAL
This document summarizes a research study on customers' perceptions of mobile banking adoption in the Kingdom of Bahrain. The researchers developed an extended Technology Acceptance Model (TAM) to examine factors that influence customers' intentions to use mobile banking. They conducted a survey of 372 banking customers. The results showed that perceived usefulness and ease of use had the strongest positive effects on customers' intentions to use mobile banking. Perceived cost and risk did not significantly affect intentions. The findings suggest that for banks to increase mobile banking adoption, they should focus on improving customers' perceptions of the usefulness and ease of use of mobile banking services.
Customers perception of m banking adoption in of bahrain an empirical assess...IJMIT JOURNAL
This document summarizes a research study that examined customers' perceptions of adopting mobile banking in Bahrain. The study extended the Technology Acceptance Model (TAM) to incorporate additional factors that could influence customers' intentions to use mobile banking.
The extended TAM model included factors like perceived usefulness, ease of use, cost, risk, quality of service, alternatives, customer service, compatibility, self-efficacy, and efficient transactions. The model was tested through a survey of 372 banking customers in Bahrain.
The results showed that customers' intentions to use mobile banking were most strongly influenced by perceived usefulness and ease of use. Specifically, customer service had the strongest impact on perceived usefulness, while efficient transactions also positively
Tapanainen et al-2018-the_electronic_journal_of_information_systems_in_develo...Nghiên Cứu Định Lượng
This research article investigates factors that affect the adoption of 3G mobile services in Vietnam by analyzing survey data using structural equation modeling. The study found that perceived usefulness has the strongest influence on intention and attitude to adopt 3G services. Social influence does not impact 3G adoption. The results also support including attitude as a variable in technology acceptance models. The findings suggest 3G providers should focus on enhancing perceived usefulness by developing useful applications in collaboration with content developers, and better understand customer needs rather than relying on social advertising to promote 3G services. Future research could examine the effects of different combinations of perceived enjoyment, usefulness and ease of use, and the relationship between perceived cost, social influence and intention on 3G adoption.
Mobile Financial Services – Adoption and Challenges in BangladeshAbu Shadath Shaibal
The introduction of prepaid cards and the fallen prices of mobile handsets have led to a rapid spread of mobile phones in the emerging economies. This has opened up diverse opportunities for them to be used over and above voice communication. One of such uses which have emerged lately is the use of mobile phones in financial services. This paper explored the key factors that affect the consumer’s acceptance and use of mobile money transfer by extending using key determinants from TAM and IDT theory.
And go through opportunities, threats, challenges, risks and how to mitigate the risk.
Keywords: TAM, Adoption, Mobile Money, Mobile Money Transfer, Bangladesh, MFS, MFSP.
A comparative study on e–banking services at bangalore cityIJARIIT
Technology in Indian banking has evolved substantially from the days of back-office automation to today's online,
centralized and integrated solutions. Banking is now no longer confined to the branches where one has to approach the
branch in person, to withdraw cash or deposit a cheque or request a statement of accounts. With the expansion of internet
usage, e-banking has become one of the most revolutionized components of today’s economic growth. E-banking is powerful
value added tool to attract new customers and retain the existing ones. With the proliferation of internet and computer usage, the electronic delivery of e-banking service has become ideal for banks to meet customer expectations.
Internet services and interface design for marketingYou Jia-Lin
This document discusses research on customer value and internet shopping services. It makes three key points:
1. Previous studies on customer value have limitations and do not fully capture customers' subjective experiences or the social context of value.
2. A new study is proposed to use grounded hermeneutics to explore the meaning of customer value from the customer's perspective.
3. The study will also aim to develop an integrated framework for understanding customer value in internet shopping services.
Investigation into the Impact of the Usability Factor on the Acceptance of Mo...CSCJournals
Both the rapid advances in wireless technologies and the high proliferation rate of mobile communication services and artefacts have had a profound impact on industry, and are beginning to offer interesting and advantageous new services. In particular, the mobile transaction (m- transaction) system has emerged, enabling users to pay for physical and digital goods and services using their mobile devices whenever they want, regardless of their location. Although it is anticipated that m-transactions will enjoy a bright future, there is apparently still reluctance among users to accept mobile transactions, particularly in Saudi Arabia. Furthermore, it is believed that usability is critical to the success and acceptance of mobile technology innovations in general, and m-transactions in particular. While most of the research into IT innovation acceptance is based on TAM (Technology Acceptance Model) and its many variants, the literature review reveals that there is little research on mobile application usability as an important antecedent factor for the success and acceptance of mobile technologies. This is particularly true in developing countries, especially the Middle East, therefore this project aims to fill this gap in the research. This paper is an extension of four previous studies by the authors, which indicated that usability is the most influential factor in Saudi users’ intentions of utilising mobile transactions. It aims to investigate and empirically test the usability level of mobile transactions from the perspective of Saudi users; this will be achieved by conducting usability experiments with real mobile applications within the target group. In other words, this study is a part of a larger research project and it serves as a validation/verification tool to answer the question “Why does the ease of use of mobile transactions have the highest impact on the intention to use mobile transactions in Saudi Arabia?” Moreover, it will produce a set of empirically-based recommendations for the developers and providers of mobile applications who are interested in the Saudi market. The results of the this study showed that the usability of the tested application, which is considered one of the most popular commercial mobile application in Saudi Arabia, (i.e. ‘Souq.com’), is unsatisfactory, with an average SUS Score of 50. Not surprisingly, this low usability negatively affected the willingness of the participants to use the application again.
A Study on Factors of E Banking Challenges in Indiaijtsrd
The customer uses the banking services through online banking, mobile phone banking and automated teller machine these were are called as 'E Banking. This study aimed to describe the customer view about the banking services through E banking. Customer service is also a part of the banking, this paper will tell about the customer satisfaction level about the e banking will explain through the pilot study. Dr. S. Saravanan | M. Dharani "A Study on Factors of E-Banking Challenges in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31147.pdf Paper Url :https://www.ijtsrd.com/management/accounting-and-finance/31147/a-study-on-factors-of-ebanking-challenges-in-india/dr-s-saravanan
This study examines factors that predict consumers' intentions to adopt mobile commerce in China and Malaysia. The researchers investigated how trust, cost, social influence, variety of services, perceived usefulness, perceived ease of use, and trialability impact adoption. They found that consumers care more about the variety of services and are price conscious. The results help mobile companies understand what strategies would attract consumers in developing countries like China and Malaysia.
Diffusion of innovation, consumer attitudes and intentions to use mobile bankingAlexander Decker
This document discusses a study on the factors that influence consumers' intentions to use mobile banking. Specifically, it examines how the diffusion of innovation characteristics of relative advantage, compatibility, and trialability impact consumer attitudes and intentions to use mobile banking. The study found that relative advantage, compatibility and trialability positively influence consumer attitudes. Additionally, relative advantage and trialability positively impact intentions to use, while compatibility does not. Consumer attitudes also positively impact intentions to use. So in summary, the diffusion of innovation characteristics indirectly influence intentions to use mobile banking through their impact on consumer attitudes.
The document analyzes e-banking services provided by nationalized banks in India. It provides an overview of concepts like ATM, net banking and mobile banking. It also presents results of a comparative study of 5 nationalized banks in the Satara region of India from 2008-2011. The study found that Bank of Maharashtra had the largest branch network and highest number of ATM and net banking users, indicating it had the most developed e-banking services compared to other banks in the region like Central Bank of India and Union Bank of India.
This document discusses factors that affect consumer purchasing decisions of mobile phones. It analyzes six factors - price, social group, product features, brand name, durability, and after-sales services. Through a survey of 246 consumers in Hawassa, Ethiopia, the study found that price and product features were the most important factors influencing purchases. Consumers valued price followed by the features of mobile phones as the primary motivators for their purchase decisions. The study recommends that mobile phone sellers consider these key factors to better understand consumer opportunities.
Risks and Trust in Internet Banking: Sample Evidence from Pathanamthitta Dist...IOSR Journals
The marvelous kinds of innovation in technology and hard line blend of it with information technology made a paradigm shift in the banking industry. Technology itself created its world in the globe of human beings. The beginning of E- banking created a phenomenal system- Internet banking. Internet banking is a kind of systems that enable financial institution customers, individuals or businesses, to access accounts, transact business, or obtain information on financial products and services through the Internet. The main objectives of the paper are: 1.to understand the profile of Internet banking users in Pathanamthitta District. 2 .to identify the most widely used application of Internet banking. 3. to understand the influence of gender on various dimensions of risk in the usage of Internet banking. 4. to understand the influence of gender on various dimensions of trust in the usage of Internet banking. It is found that the popular internet banking services are; balance enquiry, followed by recharging mobile phones, banking service information and payment to other account. Most of the users are in the age group of 20-30 either employed or student with a monthly income of below 40,000 with educated with an average or advanced level of computer knowledge. The Chi-square test revealed that there is no statistically significant difference between the opinion of males and females towards risk are found. There is significant difference between males and females towards trust is found.
This document summarizes a study that examined perceptions and use patterns of mobile phones in Tehran, Iran. The researchers surveyed 600 people from 6 districts in Tehran to assess perceptions and mobile use rates among different social and demographic groups. They found significant differences between men and women, employed and unemployed individuals, and singles and married people in terms of mobile use rates. Perceptions of mobile phones showed some similarities across groups. Younger respondents saw mobile phones more for self-expression, while older people viewed them more as tools. The results provide insights into sociocultural behaviors related to mobile communication in large urban areas in developing countries.
Goffman (1959) as (cited in Schulz 2012), used theatric allegory to define how a consumer behaves in his “impression management theory”, as a consumer is a social scientist who behaves in public, the way an actor performs on stage in front of an audience .
Schulz 2012 also elaborates; another useful measure of a consumer’s behavioral traits is “reflexivity” by which a customer’s response and reaction can be analyzed by his past experience.
This document summarizes a study comparing customer satisfaction and loyalty between public and private mobile telecommunication providers in India. The study surveyed 360 customers from public and private providers to understand differences in customer perceptions. The findings showed some differences in customer satisfaction and loyalty between the public and private providers. However, the study was limited and many other factors beyond what was studied could also influence customer loyalty. Further research is needed to identify additional drivers of customer loyalty in the mobile telecommunication industry.
This document discusses an attribute-based model of customer satisfaction for internet self-service technology. It examines how attributes like efficiency, ease of use, performance, control and convenience impact user satisfaction. It also identifies three segments of technology users based on their readiness to adopt technology, and argues that the importance of attributes in determining satisfaction varies across these segments. A survey of 459 online travel/bookstore users found support for these ideas and implications are discussed for managing customer experiences.
This document presents two studies that investigate whether mobile phone-based access to complex financial services can reach the unbanked, and if so, what type of user interface is best. The first study was an ethnographic exploration involving 90 subjects across 4 countries that examined how non-literate and semi-literate populations currently use existing mobile payment systems. The second study was a formal usability test with 58 subjects in India that compared text-based, spoken dialog, and rich multimedia interfaces for a mobile banking system. The results showed that non-text designs were preferred over text-based designs, and while task completion rates were better for rich multimedia, the spoken dialog interface was faster and required less assistance.
ANALYSE THE USER PREDILECTION ON GPAY AND PHONEPE FOR DIGITAL TRANSACTIONSIAEME Publication
Technology upgradation in banking sector took the economy to view that payment mode towards online transactions using mobile applications. This system enabled connectivity between banks, Merchant and user in a convenient mode. there are various applications used for online transactions such as Google pay, Paytm, freecharge, mobikiwi, oxygen, phonepe and so on and it also includes mobile banking applications. The study aimed at evaluating the predilection of the user in adopting digital transaction. The study is descriptive in nature. The researcher used random sample techniques to collect the data. The findings reveal that mobile applications differ with the quality of service rendered by Gpay and Phonepe. The researcher suggest the Phonepe application should focus on implementing the application should be user friendly interface and Gpay on motivating the users to feel the importance of request for money and modes of payments in the application.
DIGITAL BANKING MADE TRANSACTION MORE TRUSTED AND SECURED?IAEME Publication
This research was conducted to find out customer's response in digital banking
era using TAM and UTAUT model. Questionnaires filled bank account owner who
have often used digital banking. Results based previous research most customers have
been able to adjust to the digital banking. There is short comings facilities in digital
banking i.e. small banks still use digital banking as window dressing to attract
customers, the front-page display is too confusing, often broken, security is not
guaranteed. Recommendations have been given to the bank's management, as input
for improvement in the future.
DETERMINANTS AFFECTING THE USER'S INTENTION TO USE MOBILE BANKING APPLICATIONSIAEME Publication
The banking and financial services industries are experiencing increased technology penetration. Among them, the banking industry has made technological advancements to better serve the general populace. The economy focused on transforming the banking sector's system into a cashless, paperless, and faceless one. The researcher wants to evaluate the user's intention for utilising a mobile banking application. The study also examines the variables affecting the user's behaviour intention when selecting specific applications for financial transactions. The researcher employed a well-structured questionnaire and a descriptive study methodology to gather the respondents' primary data utilising the snowball sampling technique. The study includes variables like performance expectations, effort expectations, social impact, enabling circumstances, and perceived risk. Each of the aforementioned variables has a major impact on how users utilise mobile banking applications. The outcome will assist the service provider in comprehending the user's history with mobile banking applications.
Customers perception of m banking adoption in kingdom of bahrainIJMIT JOURNAL
This document summarizes a research study on customers' perceptions of mobile banking adoption in the Kingdom of Bahrain. The researchers developed an extended Technology Acceptance Model (TAM) to examine factors that influence customers' intentions to use mobile banking. They conducted a survey of 372 banking customers. The results showed that perceived usefulness and ease of use had the strongest positive effects on customers' intentions to use mobile banking. Perceived cost and risk did not significantly affect intentions. The findings suggest that for banks to increase mobile banking adoption, they should focus on improving customers' perceptions of the usefulness and ease of use of mobile banking services.
Customers perception of m banking adoption in of bahrain an empirical assess...IJMIT JOURNAL
This document summarizes a research study that examined customers' perceptions of adopting mobile banking in Bahrain. The study extended the Technology Acceptance Model (TAM) to incorporate additional factors that could influence customers' intentions to use mobile banking.
The extended TAM model included factors like perceived usefulness, ease of use, cost, risk, quality of service, alternatives, customer service, compatibility, self-efficacy, and efficient transactions. The model was tested through a survey of 372 banking customers in Bahrain.
The results showed that customers' intentions to use mobile banking were most strongly influenced by perceived usefulness and ease of use. Specifically, customer service had the strongest impact on perceived usefulness, while efficient transactions also positively
6. adoption of mobile money transfer technology 59-77Alexander Decker
This document discusses factors that influence consumer adoption of mobile money transfer technology in Ghana. It develops a theoretical model combining constructs from the Technology Acceptance Model (TAM) and Diffusion of Innovation theory to predict behavioral intention. These include perceived usefulness, perceived ease of use, relative advantage, trialability, perceived trust, and perceived risk. The model is empirically tested using structural equation modeling to evaluate relationships between constructs. Results provide support that perceived usefulness, perceived ease of use, perceived risk, perceived trust, and trialability are key determinants of customers' intention to adopt mobile money transfers.
AN EMPIRICAL INVESTIGATION OF UPI ADOPTION: USING TAM FRAMEWORKPARAMASIVANCHELLIAH
This study investigates factors that influence consumers' intentions to adopt the Unified Payments Interface (UPI) digital payment system in India. The study uses a survey of 200 UPI users and applies the Technology Acceptance Model (TAM) as a framework to develop hypotheses about the impact of perceived trust, perceived risk, perceived ease of use, and perceived usefulness on behavioral intention. Statistical analysis of the survey data shows that perceived trust, perceived risk, and perceived usefulness have a significant impact on behavioral intention, while perceived ease of use does not have a significant impact. The study aims to identify key factors influencing UPI adoption and their relationships in order to help promote further adoption of UPI.
Consumer Intention to Adopt Smartphone Apps: An Empirical Study of PakistanIOSRJBM
The paper investigates the relationship between the perceived usefulness, perceived ease of use, perceived enjoyment, social needs, subjective norms, self-efficacy and personal attitude with a mediating role of Intention to adopt smart phone apps and impact on the customer behavior. The current recognition of smart phones is a result of rapid development in smart phone apps that offer much kind of mobile persistent services. We used theory of planned behavior for consumer intention to adopt these apps. Our findings suggest that consumer intention is always based on these factors like perceived usefulness, perceived ease of use, perceived enjoyment, social needs, subjective norms, self-efficacy and personal attitude now a days and that intention to adopt apps will impact the consumer behavior
Adoption of Mobile Money Services among University Students in TanzaniaIJAEMSJORNAL
The focus of the study was to assess factors influencing adoption of mobile money services among university students in Tanzania. The study adopted a quantitative approach where questionnaire was used to collect data from students of Ruaha Catholic University. Stratified sampling was used to ensure sample representation among students from different faculty and level of education thereafter simple random sampling was used to pick a sample size of 383 of respondents from the strata developed. Exploratory factors analysis was used to ensure construct validity of four construct. Cronbach alpha indicated that all variables had achieved an accepted range of internal consistent by yielding a Cronbach alpha p-value grater that 0.6.Using multiple regression analysis, findings revealed that students’ attitude, social factor and facilitating condition are significant factors influencing university students adoption of mobile money services in Tanzania.Based on these findings this study concludes that students’ attitudes, social pressure and facilitating conditions are factors influencing university students’ adoption of mobile money services in Tanzania higher learning institutions. This study recommend that, for speeding up the adoption of mobile money services, services provider should attract more peer pressure that could help to increase mobile money adoption among university students.
The document summarizes a research paper that analyzes the effect of perceived ease of use, trust, perceived speed, and risk on customer loyalty for users of the Shopee online marketplace app who use bank transfers. It finds that perceived ease of use and trust positively affect customer experience, while perceived speed and risk negatively affect it. Customer experience then positively impacts customer loyalty. The study uses a survey of 400 Shopee app users in Indonesia and analyzes the data using structural equation modeling. It contributes to understanding the factors that influence customer loyalty in the context of online payment methods.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
This document summarizes a study that examined predictors of acceptance of 'Lipa na Mpesa' mobile payments by micro-entrepreneurs in Laikipia East Sub-County, Kenya. The study found that ease of use, perceived usefulness, and attitude towards usage highly influenced micro-entrepreneurs' intention to accept Lipa na Mpesa payments, with an 85% degree of variation. While many micro-entrepreneurs had signed up for the service, only about a quarter were actively using it. The researcher recommends maintaining the easy-to-use technology but further study is needed to understand the low attitude towards use despite initial signup.
AN EXPLORATION OF THE FACTORS AFFECTING USERS’ SATISFACTION WITH MOBILE PAYMENTSijcsit
Mobile payment allows consumers to make more flexible payments through convenient mobile devices. While mobile payment is easy and time save, the operation and security of mobile payment must ensure that the payment is fast, convenient, reliable and safety in order to increase the users’ satisfaction. Therefore, this study based on technology acceptance model to explore the impact of external variables through perceived usefulness and perceived ease of use on users’ satisfaction. The data analysis methods used in this study are descriptive statistical analysis, reliability and validity analysis, Pearson correlation analysis and regression analysis to verify the hypotheses. The results show that all hypotheses are supported. However, mobile payment is still subject to many restrictions on development and there are limited related researches. The results of this study provided insight into the factors that affect the users’ satisfaction for mobile payment. Related services development of mobile payment and future research suggestions are also offered.
Mobile payment allows consumers to make more flexible payments through convenient mobile devices. While mobile payment is easy and time save, the operation and security of mobile payment must ensure that the payment is fast, convenient, reliable and safety in order to increase the users’ satisfaction. Therefore, this study based on technology acceptance model to explore the impact of external variables through perceived usefulness and perceived ease of use on users’ satisfaction. The data analysis methods used in this study are descriptive statistical analysis, reliability and validity analysis, Pearson correlation analysis and regression analysis to verify the hypotheses. The results show that all hypotheses are supported. However, mobile payment is still subject to many restrictions on development and there are limited related researches. The results of this study provided insight into the factors that affect the users’ satisfaction for mobile payment. Related services development of mobile payment and future research suggestions are also offered.
Mobile payment allows consumers to make more flexible payments through convenient mobile devices.
While mobile payment is easy and time save, the operation and security of mobile payment must ensure that
the payment is fast, convenient, reliable and safety in order to increase the users’ satisfaction. Therefore,
this study based on technology acceptance model to explore the impact of external variables through
perceived usefulness and perceived ease of use on users’ satisfaction. The data analysis methods used in
this study are descriptive statistical analysis, reliability and validity analysis, Pearson correlation analysis
and regression analysis to verify the hypotheses. The results show that all hypotheses are supported.
However, mobile payment is still subject to many restrictions on development and there are limited related
researches. The results of this study provided insight into the factors that affect the users’ satisfaction for
mobile payment. Related services development of mobile payment and future research suggestions are also
offered.
Getting Successful Universal Ehr Is Not Just Technology...Jessica Tanner
Here are the key factors affecting the usefulness of social networking in e-learning according to the passage:
- Perceived usefulness and ease of use as defined in the Technology Acceptance Model (TAM). These factors influence students' and educators' attitudes toward adopting social networking tools.
- Connectedness and communication. Social networking allows for increased interaction, collaboration, and sense of community among students and between students and educators.
- Popularity and familiarity. Using established social networks like Facebook that students are already using makes e-learning tools more approachable and useful.
- Traditional mindsets. Some educators have not embraced social networking and may prohibit its use, reducing its potential usefulness in e-learning.
-
Oral Pseudo-Defense PPT DropboxPlease submit here a narrated P.docxgerardkortney
Oral "Pseudo-Defense" PPT Dropbox
Please submit here a narrated PowerPoint for your final presentation of your thesis proposal. Remember that this is not you reading a paper -- this is more of a "sales pitch" than anything if you're in need of a metaphor.
Requirements:
- Must be Narrated. Must be narrated. TEST IT BEFORE SENDING. I should be able to open it up and hit Present/Play and just let it go. If you fail to meet this requirement you will automatically lose 30% of the grade (3/10 possible points).
- Introduction topics, including criteria such as your project motivation, the gap/needs that brought you to it, and what significant considerations and context surround the topic area
- RQs/Hypotheses/Objectives, operationalized and justified. There should be NO ambiguity here. (Remember, "What is the impact of Big Data on Security" or "How do we make X better?" are not specific enough.)
- Literature Review, presented as the primary topics you separated your review into, the reason they are important and frame your study successfully, and what key sources/authors you identified (the important few). Discuss how this literature further informed your research agenda, methodology, and consideration of conclusions/limitations for your thesis
- Methodology, as precise as you can make it. Sample, collection, framework (if qualitative), analysis, intended outcome
- Conclusion, timeline and future projections of issues, routes to completion, etc.
MOBILE SCAN PAYMENTS SECURITY ISSUES AND STRATEGIES
VINIL REDDY KASULA
ID#210243
HARRISBURG UNIVERSITY OF SCIENCE AND TECHNOLOGYResearch Methodology & Writing (GRAD 695)
Professor-Richard Wirth
MOBILE SCAN PAYMENT
3
Table of Contents
ABSTRACT 4
1. Introduction 5
1.1 Background 5
1.2 Research aim and objectives 7
1.3 Research questions 7
Research question 1 7
Research question 2 8
Research question 3 8
1.4 Problem statement 8
1.5 Significance of the study 10
1.6 Relationship to CPT 11
LITERATURE REVIEW 11
MOBILE PAYMENT SYSTEMS 12
Mobile payment platform 13
Independent mobile payment system 14
MOBILE PAYMENT SECURITY 15
THREATS IN MOBILE PAYMENT SYSTEMS 17
Research Background and Rationale 18
Research Aims and Objectives 19
Research Questions 19
Research Methodology 19
Ethical Considerations 22
Limitations of the Research 23
Research Timeline 23
CONCLUSION 24
References 25
ABSTRACT
In the present decade and the modern age, mobile payments as a medium for financial transactions have gained much popularity. Mobile technology has emerged as a clear and new channel in the space of banking and payment transactions. With the significant advancement in the field of technology have made this field as one of the burgeoning growth in the financial services. People are involved in the application of the widespread smartphone technology and the customers are very comfortable with their mobile devices as a form of communicating device and this has resulted in the increased interest in .
In China, a mobile education app is one of the top-three most popular apps, and its market size is
continually growing. As the age of the largest group of mobile app users in China is between 26 and 30 years
old, college students will become the largest potential group to use mobile education apps in the future.
Therefore, understanding the Chinese potential consumers’ attitude and behavior intention to use mobile
education apps is a good way for marketers to set up competitive strategies during promotions. Based on the
TAM model, this study used perceived usefulness, perceived ease of use, and perceived enjoyment to measure
students’ attitude and behavior intention to use mobile education apps in China. Based on the research of 125
Chinese college students, the result indicated that perceived usefulness and perceived enjoyment were positively
influencing users’ attitude and intention to use mobile education apps. However, the perceived ease of use didn’t
affect participants’ behavior intention to use education apps. It confirms that the perceptions of usefulness and
enjoyment are indicators of attitude and intention to use mobile education apps among Chinese college students.
Moreover, the perceived ease of use has a positive impact on the Chinese college students’ attitude toward
education apps but not the individual intention to use the apps. Therefore, in order to target Chinese college
students, marketers can focus on the usefulness and enjoyment of using education apps.
Investigation into the Impact of the Usability Factor on the Acceptance of Mo...Waqas Tariq
The document discusses a study that aimed to empirically test the usability of mobile transactions from the perspective of Saudi users. It provides context on previous related studies conducted by the authors. The study involved usability testing of a popular mobile app in Saudi Arabia called 'Souq.com' using techniques like think-aloud protocols and video recording. The results showed the usability of the app was unsatisfactory, with an average usability score of 50 out of 100. This low usability negatively impacted participants' willingness to use the app again.
2010 a comparison of adoption models for new mobile media services between hi...Joon Ho Kim
This document summarizes and compares previous research on the adoption of new mobile media services and the motives for using mobile media. It aims to incorporate both adoption factors and individual motives to better explain people's adoption of new mobile services. The study will divide mobile media users into high- and low-motive groups and examine how their adoption models differ based on their motives. The findings could provide implications for targeting different user groups with tailored adoption strategies. An online survey of 400 Korean mobile users was conducted and structural equation modeling was used to analyze the data.
Semelhante a Ms11 s008 synopsis Bhavit Kumar Tripathi (20)
This document provides a summary of a thesis that explores consumer acceptance of mobile payments in India. The thesis aims to address gaps in the literature by applying an extended UTAUT2 model to study factors influencing behavioral intention to use mobile payments. It develops hypotheses regarding the relationships between facilitating conditions, hedonic motivation, price value, habit and behavioral intention, as well as the moderating roles of age, gender, experience and education level. A survey was administered to university students in India to collect data which was then analyzed using PLS-SEM to test the hypotheses and proposed research model. Measurement model results provided support for reliability and validity of the constructs.
SecuRite IP Trading & Services Pvt. Ltd. is an intellectual property services company based in Bengaluru, India that offers seminars, training programs, and consulting on strengthening intellectual property portfolios, innovation management, and positioning clients as leaders in their fields through intellectual property. The company customizes its intellectual property training programs to meet the specific needs of clients. SecuRite also assists inventors in developing patentable inventions and provides intellectual property services including patents, copyrights, and trademarks.
The document is a scanned receipt from a grocery store purchase on January 15th, 2023 for $58.46. It lists the items bought which include milk, eggs, bread, bananas, and ground beef. The payment was made with a credit card ending in 4321.
This article analyzes organizational innovation in the El Patole Fish Production Cooperative Society in Mexico. It finds that innovation in productive processes is important for companies to remain competitive in changing markets. The cooperative seeks to become more efficient through innovation to continue offering quality products in the volatile fishing industry. The members recognize the need for innovation to improve competitiveness and efficiency.
SecuRite IP Trading & Services is a one-stop shop that facilitates intellectual property trading and services. They help clients monetize patents, copyrights, trademarks, and other intellectual property through patent valuation, patent auctions, patent licensing, and more. SecuRite also offers IP services like patent filing, prior art searches, and IP consulting. Their clients include entrepreneurs, corporations, individual inventors, investors, and technology transfer offices.
Securite IP Trading & Services Pvt Ltd services4 C Consulting
1. SecuRite IP Trading & Services Pvt. Ltd. is an intellectual property trading and services company based in Bangalore, India.
2. The company provides various IP services including IP monetization, patent filing and searches, IP consulting, and an online marketplace for buying and selling intellectual property.
3. Bhavit Kumar Tripathi, the founder and managing director, invites the recipient to contact SecuRite for IP services or additional information.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
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Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Ms11 s008 synopsis Bhavit Kumar Tripathi
1. SYNOPSIS OF
CONSUMER ACCEPTANCE OF MOBILE PAYMENTS:
AN EXPLORATORY STUDY
A THESIS
to be submitted by
BHAVIT KUMAR TRIPATHI
for the award of the degree
of
MASTER OF SCIENCE
(by Research)
DEPARTMENT OF MANAGEMENT STUDIES
INDIAN INSTITUTE OF TECHNOLOGY MADRAS
JUNE 2014
2. 2
1. INTRODUCTION
Mobile payments or M-Payments refer to the payment services performed from or via a mobile
device. The four primary models for Mobile payments are premium SMS, direct mobile billing,
web based payments (including apps) and contactless Near Field Communication (NFC). The
first instance of Mobile payments occurred in 1997 when Coca Cola introduced a limited number
of vending machines where a customer could make a mobile purchase. The customer would send
a text to the vending machine to setup payment and the machine would then vend their product.
Mobile banking first appeared in 1997, introduced by the Merita Bank. It accepted text messages
for making bank account transactions.
Mobile commerce (M- Commerce) involves the sale of goods, services and contents via wireless
devices, without time or space limitations (Au and Kauffman, 2008; Mallat, 2007). Mobile
payment is an emerging and important part of mobile commerce (Yang, 2012). Mobile payment
is one of the most critical drivers for successful mobile commerce (Yang, 2012). As mobile
commerce increases in adoption, Mobile payment will continue to facilitate secure electronic
commercial transactions between organizations and individuals (Ondrus and Pigneur, 2006).
Mobile Payments fall broadly into two categories; payments for purchases and payments of
bills/invoices (Karnouskos and Fokus, 2004). In payments for purchases, Mobile payments
compete with or complement cash, checks, credit cards and debit cards. In payments of
bills/invoices, Mobile payments typically provide access to account-based payments, including
money transfers, online banking payments or direct debit assignments.
2. MOTIVATION
In developing economies, the growth in M-Payments is being largely driven by the huge
population of unbanked consumers, who can get access to payment services options through
mobile devices. The development of new mobile technologies increases day after day and creates
important opportunities for commerce. Mobile commerce is now taking place in the market,
introducing mobile payment as a new transaction method. Given the widespread use of mobile
devices and users’ needs for convenient timely payment, mobile payment is expected to become
an important channel for conducting financial transactions. As an emerging service, mobile
3. 3
payment has not received wide acceptance among users. Thus, mobile payment user behavior
has received some research attention (Dahlberg et al., 2006).
3. RELATED LITERATURE
Mobile payment refers to a payment for goods, services, and bills using a mobile device using
wireless and other communication technologies (Dahlberg, Mallat, Ondrus, and Zmijewska,
2008). Researchers have been concerned with mobile payment user behavior and have tried to
identify the factors affecting user acceptance of mobile payment technology. Since the beginning
of this decade M-Payment has received extensive attention from both academics and
practitioners (Dahlberg et al. 2006). Scholars have conceptualized success factors (Zmijewska
and Lawrence 2005), analyzed empirically users’ acceptance (Dahlberg et al. 2003), examined
different enabling technologies (Zmijewska, 2005), evaluated the disruptive potential of M-
Payments against other payment instruments (Ondrus and Pigneur, 2005) and analyzed the
emerging industry from a value-based perspective (Pousttchi, 2008). Recent research literature
on mobile payment acceptance includes studies on market and stakeholder analysis (Ondrus and
Pigneur, 2006), consumer acceptance models (Pouttchi, 2003), country assessment (Dewan and
Chen ,2005) and comparison across multiple countries (Au and Zafar, 2008). In particular, the
mobile user’s intention to use mobile payment is of considerable interest to researchers and
practitioners, because financial institutions, trusted third parties, payment service providers, and
supporting service providers can benefit greatly from enhanced understanding of the key factors
underlying mobile users’ intention (Dahlberg, Mallat, and Öörni, 2003a; Dahlberg, Mallat, and
Öörni, 2003b; Lim, 2007; Ondrus and Pigneur, 2006).
A number of studies have focused on the acceptance factors of M-Payment. These studies have
used TAM, IDT and UTAUT with suitable extensions. Most of the studies are based primarily
on the TAM, with additional constructs adapted for the study of M-Payment such as security,
cost, trust, mobility, expressiveness, convenience, speed of transaction, use situation, social
reference groups, facilitating condition, the attractiveness of alternatives, privacy, system quality
and technology anxiety (Chen and Adams, 2005; Cheong, Park and Hwang, 2004; Dahlberg,
Mallat, Penttinen, and Sohlberg, 2002; Dahlberg et al., 2003a; Dahlberg et al., 2003b; Dewan
and Chen, 2005; Mallat, 2004; Mallat and Dahlberg, 2005; Torsten, Gerpott, and Kornmeier,
4. 4
2009; Valcourt, Robert and Beaulieu, 2005; Zmijewska, Lawrence, and Steele, 2004b). There
are limited studies with combination of IDT and TAM (Chen, 2008) and UTAUT with the
additional constructs of perceived risk, user’s cost and use context (Peng, 2011; Wang and Yi,
2012). In their qualitative study Mallat (2007) noted that relative advantage, compatibility,
complexity, costs, trust and perceived risk affect user adoption of mobile payment.
Reviewing the relevant literature, we find that only a limited understanding exists about the
drivers of mobile payment acceptance. Empirical research in this area has been quite scarce.
Recently a more integrated and consumer oriented model for the study of user acceptance of
technology has been proposed (UTAUT2: Venkatesh, 2012). Further, previous research has
reported a positive association between level of education and user’s attitude towards technology
(Zmud, 1979; Igbaria, 1989; Lucas, 1978) by providing a stock of knowledge that enables more
effective and adaptive learning (Ashcraft, 2002). However previous studies in mobile payment
do not use this variable to the best of our knowledge.
4. RESEARCH GAPS
Four key research gaps emerge after the review of literature: (a) user acceptance of mobile
payments has been scarcely addressed empirically in literature (b) mobile payment adoption has
been addressed very scarcely in the Indian context to the best of our knowledge (c) although
some studies have used technology acceptance models in mobile payments, more recent and
unified models like the UTAUT2 has not been used (d) education level which could be a very
influential factor has not been included in previous models studying mobile payment acceptance.
This research aims to address the above gaps by conducting an exploratory study to guide further
empirical investigation.
5. RESEARCH OBJECTIVES
This research seeks to address the gap in academic research in addressing user acceptance of
mobile payments in India. Two key research objectives which are addressed by this research are:
i. Study consumer acceptance of Mobile Payment Systems using UTAUT2 model
ii. Develop and test suitable moderator(s) in the specific context of Mobile Payments
5. 5
6. RESEARCH MODEL AND HYPOTHESES DEVELOPMENT
Drawing on Venkatesh et al. (2012), we study the direct effects of facilitating conditions,
hedonic motivation, price value and habit on the behavioural intention to use and the moderating
effects of age, gender, experience and education level on these relationships. Following Igbaria
(1989) and Lucas (1978), we use education level as an additional moderating variable, given the
context of smart phone usage for mobile payments. Fig. 1 provides a schematic representation of
our proposed model.
Fig. 1 Proposed Research Model
We develop our hypotheses based on the four antecedent variables facilitating conditions,
hedonic motivation, price value and habit and four moderating variables age, gender, experience
and education level. We propose education level as another moderating variable in the extended
UTAUT2 model.
H1a: Facilitating conditions is positively related to behavioral intention to use mobile payments.
6. 6
H1b: Age, gender, experience and education level will moderate the effect of facilitating
conditions on behavioral intention, such that the effect will be stronger among older women with
less experience and having higher education level.
H2a: Hedonic motivation is positively related to behavioral intention to use mobile payment.
H2b: Age, gender, and experience will moderate the effect of hedonic motivation on behavioral
intention such that the effect will be stronger among younger men in early stages of experience
with a technology.
H3a: Price value is positively related to behavioral intention to use mobile payment.
H3b: Age and gender will moderate the effect of price value on behavioral intention, such that
the effect will be stronger among older women.
H4a: Habit is positively related to behavioral intention to use mobile payment.
H4b: Age, gender and experience will moderate the effect of habit on behavioral intention such
that the effect will stronger for older men with high levels of experience with the technology
7. RESEARCH METHODOLOGY
7.1 Development of the Survey Instrument
We developed a survey questionnaire suitable for the measurement of variables included in the
model. The scales used to measure the variables used in the study have been adopted from
previous research with established reliability and validity. Some of the items were modified to
contextualize them relevant to mobile payment research. The constructs were measured using
multiple item scales. In addition to the four moderating variables, the research model includes
seven independent variables and one outcome variable. Each construct was measured with
multiple items on a seven point likert scale with 1- strongly disagree to 7-strongly agree. The
multiple phases of instrument development resulted in the refinement and restructuring of the
survey instrument, as well as the establishment of the initial face validity and internal validity of
the measures (Nunnally, 1978).
7.2 Target Audience and Sampling Procedure
The study used purposive sampling technique which is also known as judgmental sampling. The
target population in this research consisted of young adults who use mobile phones for electronic
7. 7
payments. The sample frame consisted of undergraduate and post graduate students of a premier
Educational Institute representing this population. University students were targeted for this
study because they form a major user group of the mobile phones and mobile networks (CNNIC,
2010) and they may be more willing to accept mobile payments (Scevak, 2010). The target
audience owns the mobile phones and also uses them for mobile payments. To ensure that the
measured beliefs were based on direct behavioral experience with the object, only responses
from those who had previously used the mobile payment were included in our analysis.
8. DATA ANALYSES
8.1 Data Preparation and Descriptive Statistics
We entered the data obtained from survey into a personal computer and checked the data for
missing data. Approximately 27% of the responses were dropped due to missing data. Finally,
257 responses were used for empirical analysis. With regard to gender, the sample consists of
58% male and 41.2% female. In terms of age, the majority of the respondents, 66%, are between
the age group of 19-25 years. With regard to education level 58.4% are undergraduates, 30.7%
are graduates and10.9% are postgraduates. A significant number of the respondents use mobile
payment 1-4 times per month and have 1-2 years of experience in mobile payment use.
Partial least square structural equation modelling (PLS- SEM) was used in this study to test the
hypotheses. The reason for choose PLS- SEM because, this research is exploratory in nature and
has a relatively small sample size. R- software package version 3.01 with plspm add on package
for PLS path modelling was used for data analysis. Bootstrapping technique with 1,000
resamples was employed to determine the significance levels for loadings, weights and path
coefficients (Hair et al., 2011). Measurement model estimation involves confirmatory factor
analysis (CFA) and reports results of construct uni-dimensionality, validity and reliability.
Structural model identifies the relationship present among the latent variables. Latent variables
are the constructs or determinants present in the model and manifest variables are items that load
on the latent variable as measures. Generally, the manifest variables loadings are measured in
8. 8
measurement model and the structural relationship among the latent variables is estimated in
structural model.
8.2 Measurement Model
To evaluate the measurement model, we followed the procedures outlined by Hair et al. (2011).
Three types of validity tests were carried out to validate the reflective constructs: internal
consistency, convergent validity and discriminant validity. Measurement model estimation
involved confirmatory factor analysis (CFA) and reported results of construct uni-
dimensionality, validity and reliability. The results are presented in Table 1. The value of
Cronbach’s alpha ranged from 0.713 to 0.884, which were above the acceptable value of 0.6
(Hair et al., 2011). Statistical evidence for unidimensionality and convergent validity were also
checked through Dillon-Goldstein’s , Average Variance Extracted (AVE), first and second
Eigen values and factor loadings (Table 1). All Dillon-Goldstein’s were found to be above 0.6
and the difference between first and second eigen values exceeded 1 (Tenenhaus et al., 2005),
showing evidence for convergent validity.
Table 1 Reliability and Validity Testing (N=257)
MVs C.alpha DG.rho Eigen
1st
Eigen
2nd
Standard loadings AVE
Performance
Expectancy (PER)
4 0.832 0.889 2.67 0.636 0.867,0.738,0.866,
0.785
0.665
Effort expectancy
(EFF)
4 0.884 0.920 2.97 0.416 0.878,0.895,0.839,
0.832
0.742
Social Influence
(SOC)
3 0.684 0.826 1.84 0.654 0.891,0.679,0.732 0.592
Facilitating
conditions
(FAC)
4 0.847 0.900 2.78 0.642 0.750,0.780,0.797,
0.984
0.694
Hedonic
Motivation
(HED)
3 0.686 0.828 1.85 0.699 0.838,0.762,0.725 0.604
Price value (PRV) 3 0.771 0.870 2.08 0.772 0.698,0.836,0.942 0.692
Habit (HAB) 4 0.747 0.842 2.29 0.742 0.774,0.848
,0.724 0.665
0.57
Behavior Intention
(BHV)
3 0.713 0.839 1.91 0.561 0.807,0.776,0.807 0.689
9. 9
Convergent validity was further tested using the Average Variance Extracted (AVE) as shown in
Table 2. The suggested cut off value of AVE is 0.50 or higher (Fornell and Lacker, 1981; Hair et
al., 2011). For sufficient discriminant validity, an indicator’s loadings and the square root of the
AVE should exceed the values of both horizontal and vertical correlation between variables
(Chin, 1998; Hair et al., 2011).
Table 2 Discriminant Validity (N=257)
PER EFF SOC FAC HED PRV HAB BHV
PER 0.816
EFF 0.220 0.861
SOC 0.726 0.241 0.772
FAC 0.445 0.233 0.476 0.832
HED 0.507 0.223 0.420 0.393 0.775
PRV 0.445 0.280 0.498 0.429 0.520 0.830
HAB 0.584 0.361 0.612 0.472 0.514 0.601 0.755
BHV 0.603 0.380 0.503 0.484 0.509 0.490 0.583 0.796
8.2.1 Common Method Bias
Factor analysis results suggest the presence of seven factors accounting for a total of 69.45% of
the variance, of which the first factor accounted for 34.08% of the variance. Since a single factor
does not emerge and does not account for the majority of variance in the variables, it is
reasonable to conclude that common method bias is not a significant problem in this study
(Malhotra et al., 2006; Podsakoff et al., 2003).
9. RESULTS
Table 3 presents the estimates obtained from the PLS path modeling. The R2
value of 0.504
indicates that the model explains a substantial amount variance in the of behavioral intention to
use mobile payment. In support of H1a, we found a significant and positive relationship between
facilitating conditions and the intention to use mobile payments (H1a: β=0.148; p ≤ 0.05).
Similarly, Price value and Habit also had positive and significant effect on behavioural intention
(H3a: β=0.06; p ≤ 0.05; H4a: β=0.21; p ≤ 0.05). However, unlike the results reported by
UTAUT2, our analysis did not show a significant positive relationship between Hedonic
motivation and behavioural intention (H2a). We also studied moderation effects by subgroup
comparison method. It was proposed that the facilitating conditions to behavior intention would
be moderated by age, gender, experience and education level. Our results show that Facilitating
conditions to Behavioral Intention relationship is moderated by education and hence that
10. 10
hypothesis in H1b is supported (diff β=0.291; p ≤ 0.05). Similarly we found support for the
hypothesized moderating relationship H2b of age on the Hedonic motivation to behavioural
intention relationship (diff β= 0.1.038; p ≤ 0.05). However all other moderating relationships of
age, gender, experience and education level with other direct relationships were was not
supported.
Table 3 Structural Model (N=257)
Relationship (Dependant variable:
Behavioral Intention-BHV)
Originalβ
(n=257)
Boot β
(n=1000)
Grp1 β Grp2 β
Grp
abs.dif
Remarks
Performance Expectancy (PER) 0.28 0.291* - - -
Effort Expectancy (EFF) 0.174 0.170* - - -
Social influence (SOC) -0.064 -0.618 - - -
Facilitating conditions (FAC) 0.145 0.148* - - -
H1a
supported
Hedonic motivation (HED) 0.168 0.167 - - -
H2a not
supported
Price value (PRV) 0.056 0.061* - - -
H3a
supported
Habit (HAB) 0.208 0.208* - - -
H4a
supported
MODERATING EFFECTS (by group comparisons)
Facilitating Conditions to BHV relationship (FACBHV) [Hypothesis H1b]
Age (AGE)
Grp1- low (<= 25,n1 = 169)
Grp 2- high (> 25 ,n2 = 88)
- - -0.005 0.180 0.185
Not
supported
Gender (GND)
Grp1- Male (n1=151),
Grp2-Female (n2=106)
- - 0.847 0.115 0.732
Not
supported
Experience (EXP)
Grp1-low (<= 1 year, n1= 88)
Grp 2- high (> 1 year, n2= 169)
- - 0.261 0.138 0.123
Not
supported
Education Level (EDL)
Grp 1- low ( Undergrad,n1==150)
Grp 2- high (Postgrad & above
n2=107)
- - -0.029 0.261
0.291*
Supported
Hedonic Motivation to BHV relationship (HEDBHV) [Hypothesis H2b]
Age (AGE)
Grp1- low (<= 25yrs,n1 = 169)
Grp 2- high (> 25yrs ,n2 = 88)
- - 0.191 0.169 0.023
Not
supported
Gender (GND)
Grp1- Male (n1=151)
Grp2-Female (n2=106)
- - -0.247 0.791 1.038* Supported
Experience (EXP)
Grp1-low (<= 1 year, n1= 88)
- - 0.252 0.162 0.090
Not
supported
11. 11
Grp 2- high (> 1 year, n2= 169)
Education Level (EDL)
Grp 1- low ( Undergrad,n1==150)
Grp 2- high (Postgrad & above
n2=107)
- - 0.246 0.123 0.125
Not
supported
Price Value to BHV relationship (PRVBHV) [Hypothesis H3b]
Age (AGE)
Grp1- low (<= 25yrs, n1 = 169)
Grp 2- high (> 25yrs, n2 = 88)
- - 0.221 0.194 0.028
Not
supported
Gender (GND)
Grp1- Male (n1=151)
Grp2-Female (n2=106)
- - 0.130 0.029 0.100
Not
supported
Habit to BHV relationship (HABBHV) [Hypothesis H4b]
Age (AGE)
Grp1- low (<= 25yrs, n1 = 169)
Grp 2- high (> 25yrs, n2 = 88)
- - 0.221 0.194 0.028
Not
supported.
Gender (GND)
Grp1- Male (n1=151)
Grp2-Female (n2=106)
- - 0.215 0.126 0.088
Not
Supported
Experience (EXP)
Grp1-low (<= 1 year, n1= 88)
Grp 2- high (> 1 year, n2= 169)
- - -0.005 0.214 0.220
Not
supported
*significant at 95%
10. CONCLUSIONS AND LIMITATIONS
As an emerging service, mobile payment adoption among Indian users is low. Although mobile
phone usage has grown substantially in India, mobile payments which could significantly impact
mobile commerce has not shown proportional growth. This provided us the basic motivation to
investigate academic research in this area. Our search on academic literature showed that mobile
payment has not received due attention in Technology Acceptance studies in India. Mobile
payments studies have shown variation in acceptance and adoption in different countries. This
study addresses this key research gap by extending a recent theory in technology to understand
the mobile payment acceptance amongst the Indian consumers. This study makes contributions
to the body of knowledge of information systems by extending and pilot testing UTAUT2 model
for the specific context of mobile payment systems acceptance in India. The main objective of
this study was to study consumer acceptance of Mobile Payment Systems using UTAUT2 model
and to develop and test suitable moderator(s) in the specific context of Mobile Payments. To
achieve this objective, existing UTAUT2 was used as the research model which consists of
seven variables (performance expectancy, effort expectancy, social influence, facilitating
12. 12
conditions, hedonic motivation, price value and habit) and one dependent variable (intention to
use mobile payment). The moderating effects of age, gender, experience, and level of education
were also studied. Our results showed that user acceptance of mobile payment do not follow
UTAUT2 exactly as in Venkatesh et al. (2012). Direct relationships were found to be very
similar, except for one loop whereas moderating effect relationships were substantially different
from UTAUT2.
This study has some limitations that should be taken into account when interpreting the findings.
First, we did not incorporate actual usage behavior into the proposed model. Second, there may
exist other individual differences and system characteristics variables that can also affect the
intention to use M-payment. Finally the purposive sampling technique poses a limitation as
irrespective of the purposive sampling method used, the sample is prone to researcher bias.
Further, the sample size was relatively low, and attempt was made to overcome this limitation by
using sub sampling by bootstrapping method.
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12. PROPOSED CONTENT OF THE THESIS
Chapter 1 Introduction
1.1 Introduction
1.2 Mobile Payments
1.2.1 Growth of M- payment Adoption
1.2.2 Mobile payments in India
1.3 Motivation and research question
1.3.1 Research Objectives
1.4 Dissertation Outline
Chapter 2 Literature Review
2.1 Introduction
2.2 User acceptance of technology
2.3 Mobile payments and technology acceptance
2.3.1 User Acceptance Theories and Mobile Payments
2.3.2 Country Level Studies in Mobile Payment Adoption
2.3.3 Other related Studies
2.4 Key findings and Research Gap
2.5 Summary
Chapter 3 Research Model and Hypothesis Development
3.1 Introduction
3.2 UTAUT2 and Mobile Payment Acceptance
3.3 Hypothesis Development
3.4 Summary
17. 17
Chapter 4 Research Methodology
4.1 Introduction
4.2 Development of the survey instrument
4.2.1 Target audience and sampling procedure
4.3. Data collection
4.4 Summary
Chapter 5 Data Analyses
5.1 Introduction
5.2 Data preparation and descriptive statistics
5.3 Data analyses
5.4 Measurement Model
5.4.1 Reflective and Construct validity
5.5 Common Method Bias
5.6 Summary
Chapter 6 Result and Discussion
6.1 Introduction
6.2 Structural model
6.2.1 Modeling procedure
6.2.2 Results
6.3 Discussion
6.4 Summary
Chapter 7 Conclusion
7.1 Contributions
7.2 Managerial Implications
7.3 Limitations of the study