2. What is Twitter?
A microblogging site which allows users to post short
„tweets‟ to a network of others.
Participants choose twitter accounts to „follow‟ in their stream
and can have their own group of „followers‟ as well.
Tweets can be posted and read on the web through SMS,
desktop computers, smart phones and other devices.
The site was launched in 2006 and broke into the main stream
in 2008-2009.
• http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?pagewanted=all
5. Starbucks use of Twitter
In 2009 Starbucks began using
twitter by running print adds in
six major cities.
People were challenged to hunt
for posters and be the first to post
a photo of one using Twitter.
Many Twitter customers prefer
the service not turn into a
commercial enterprise used to
bombard them with advertising.
6. Starbucks Seeks Online Fans
In 2009 when the campaigns began Starbucks had
1.5 million fans on Facebook and 183,000 followers
on Twitter.
Does a fan on Twitter translate into a daily
frappuccino drinker?
Can a company be successful with many millions of
fans rather than dollars for marketing?
http://www.bbc.co.uk/news/business-11465829
7. Starbucks and Twitter
In 2011 with 1.3 million
followers Starbucks had been
named by Time as one of
140 best Twitter feeds.
Starbuck‟s feed is proof that
the company is always
listening.
8. Works Cited
Cellan-Jones, Rory. “ Why does Starbucks want to be your friend on Facebook?” BBC News. 4 Oct
2010. News Business. 28 Jan 2012. http://www.bbc.co.uk/news/business-11465829
Fletcher, Dan. “140 Best Twitter Feeds.” Time Specials. 28 Mar 2011. Companies. 28 Jan 2012.
http://www.time.com/time/specials/packages/article/0%2c28804%2c2058946_2059086_2059073%2
c00.html
Lennihan, Mark. “ Starbucks Brews a Plan to Twitter for Dollars.” Time Business. 19 May 2009. 24/7
Wall St. 28 Jan 2012. http://www.time.com/time/business/article/0%2c8599%2c1899604%2c00.html
Marwick, A. and Boyd, d. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse,
and the imagined audience. New Media and Society, 13, 96-113. [Draft PDF]
Miller, Claire Cain. “New Starbucks Ads Seek to Recruit Online Fans.” The New York Times. 18 May
209. Media and Advertising. 28 Jan 2012.
http://www.nytimes.com/2009/05/19/business/media/19starbux.html
Pogue, David. “Twitter? Its What You Make It.” The New York Times. 11 Feb 2009. Personal Tech. 28
Jan 2012.
http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?pagewanted=all