1. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Title Slide Screen: 1 of 35
Background:
Industrial
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White/Futura/64 & 36
Actual text:
Type 1 Diabetes: The
balancing act
Screen size: 16:9
Narration:
n/a
Audio:
Redondo Beach Short
Transition to next clip: Cross Dissolve
Animation: Drifting effect
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2. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Section 1 heading Screen: 2 of 35
Background:
Black
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Actual text:
Diabetes in general
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3. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
What is diabetes? Screen: 3 of 35
Background:
Black
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Actual text:
a.k.a SUGAR
Screen size: 16:9
Narration:
Diabetes occurs when the body
does not produce enough of the
hormone insulin or when the
body's cells cannot use insulin
properly. Insulin is produced in the
pancreas and regulates the body's
use of glucose. It helps sugar move
from the blood into cells to be
used for energy. Without insulin,
blood sugar builds up in the
bloodstream to dangerously high
levels.
Audio:
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4. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
What is diabetes? Screen: 4 of 35
Background:
Black
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Actual text:
• 7% of the U.S.
population has
diabetes: 21 million
people
• Type 1 Diabetes
• Type 2 Diabetes
• Gestational Diabetes
• Pre-diabetes
Screen size: 16:9
Narration:
Diabetes is a lifelong condition
that requires medical treatment
and daily management. There are
different causes, different ages of
onset in people diagnosed, and
different treatment options.
Approximately 21 million people
in the United States or 7% of the
population have diabetes. If
diabetes is poorly managed, it
can affect other organs in the
body such as they eyes or
kidneys. Diabetes is the 6th
leading cause of death in the
United States. There are 4 types
of diabetes: Type 1 diabetes,
Type 2 diabetes, Gestational
diabetes, and Pre-diabetes.
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5. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Various names for type 1 diabetes Screen: 5 of 35
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Narration:
For our purposes, we're
going to take a look at
Type 1 diabetes. You
may have heard it called
various names. Because
it usually is diagnosed in
childhood or
adolescence, you may
hear it referred to as
juvenile diabetes. Only
20 percent of type 1
patients are diagnosed
as adults. It is also called
insulin-dependent
diabetes because people
with the disease depend
on daily doses of insulin
to regulate their blood
sugar levels.
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6. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
How type 1 differs from other types of diabetes Screen: 6 of 35
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Actual text:
5 to 10% of ALL diabetes
cases
Screen size: 16:9
Narration:
So, just how does type 1 diabetes differ
from other types of diabetes? People with
Type 1 diabetes have high blood glucose
levels that result from a lack of insulin. The
disease develops over a short period of time
and can make a person sick very quickly.
Type I diabetes is a rare form of diabetes
and accounts for only 5 to 10 percent of all
diabetes cases. Type 2 diabetes is far more
common than type I diabetes, accounting
for about 90 percent of all cases. It is
sometimes referred to as adult-onset
diabetes and most likely occurs in adults
over age 40. It develops more slowly and is
associated with obesity or having a family
history of diabetes. People with type 2
diabetes are insulin-resistant rather than
insulin-dependent, meaning that their
bodies produce insulin but don’t use it
properly. Gestational diabetes can develop
in some pregnant women toward the end of
a pregnancy and goes away after the baby is
born. There is also condition known as Pre-
diabetes where people have a higher than
normal blood glucose level but not high
enough to be diagnosed as diabetes. People
with pre-diabetes and gestational diabetes
are at a higher risk to develop type 2
diabetes later in life.
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7. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Section 2 heading Screen: 7 of 35
Background:
Black
Color/Type/Size of Font:
White/Helvetica Neue/34
Actual text:
Diagnosis FAQs for type 1
Screen size: 16:9
Narration:
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8. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Causes Screen: 8 of 35
Background:
Black
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Actual text:
• Autoimmune disease
• Viral or environmental
triggers
Screen size: 16:9
Narration:
Type 1 diabetes is an autoimmune
disease. An autoimmune disease is
when the immune system attacks
the cells of healthy tissues and
organs. In type 1 diabetes, a
person's immune system attacks
the person's pancreas. The insulin-
producing cells of the pancreas get
destroyed and the body can no
longer make insulin. Insulin is the
hormone that helps cells in the
body absorb and use sugar for
energy. Without insulin, body cells
starve. Scientists do not yet know
why the body's immune system
suddenly gets confused and turns
on itself. The triggers of type 1
diabetes are thought to be either
viral or environmental.
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9. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Risk factors Screen: 9 of 35
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Narration:
Although the exact cause is still
unknown, there is thought to be
a genetic predisposition toward
the disease. Type 1 diabetes
primarily affects children,
adolescents, and young adults.
Approximately, 2 to 5 percent of
children whose mother or father
has type I diabetes will also
develop type I diabetes.
Caucasians, particularly people
of Swedish or Finnish descent
are at most risk of developing
type 1 diabetes.
Audio:
n/a
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Animation: Ken Burns
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10. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Warning signs/symptoms Screen: 10 of 35
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Narration:
Many people are
unaware that they have
type 1 diabetes. The
disease is usually
discovered when there
are symptoms such as
extreme thirst, frequent
urination, a fruity taste
of the mouth, weakness,
fatigue, dizziness, weight
loss, blurred vision,
stomachaches, nausea,
or vomiting. Symptoms
may appear suddenly
but be prolonged.
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11. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Warning signs/symptoms Screen: 11 of 35
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Black
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Narration:
Diabetes must be confirmed with
a blood test. In the most common
test, a blood sample is drawn after
the patient has not had anything
to eat or drink for several hours. A
high blood glucose level confirms
that sugar is not being removed
from the blood. Because the
pancreas normally responds to a
rise in blood sugar by producing
more insulin, a high glucose level
several hours after eating
indicates insufficient insulin. The
diagnosis of diabetes is based on a
glucose tolerance test of 200 or
greater. Overnight fasting blood
glucose levels are diagnosed at
126 or greater.
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12. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Warning signs/symptoms Screen: 12 of 35
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Black
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Screen size: 16:9
Narration:
On average, normal blood glucose
levels should be around 100. The
presence of glucose in the urine is
another important indicator of
diabetes.
Audio:
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13. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Section 3 heading Screen: 13 of 35
Background:
Black
Color/Type/Size of Font:
White/Helvetica Neue/34
Actual text:
Living with type 1 diabetes
Screen size: 16:9
Narration:
n/a
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14. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Living with type 1 diabetes Screen: 14 of 35
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Black
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Screen size: 16:9
Narration:
Although there is not yet a cure
for type 1 diabetes, people
diagnosed with the disease can
lead a long and satisfying life. They
must constantly manage their
diabetes with the right
combination of diet and insulin
doses to stay healthy.
Audio:
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15. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Living with type 1 diabetes Screen: 15 of 35
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Black
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Screen size: 16:9
Narration:
If left unmanaged over time,
diabetes can lead to kidney failure,
blindness, nerve damage, heart
disease, and stroke.
Audio:
n/a
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16. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Insulin treatment options Screen: 16 of 35
Background:
Black
Color/Type/Size of Font:
Red/Futura/19.3
Actual text:
• Hypoglycemia
• Hyperglycemia
Screen size: 16:9
Narration:
People with type I diabetes require
insulin to control their blood sugar
levels. After a blood sample is taken
and tested, it is determined whether
glucose levels are low or high. If
glucose levels are low, carbohydrates
should be ingested. If glucose levels
are high, insulin should be
administered into the body. Insulin
dosages are specific to each individual
and must be closely monitored. Too
much insulin in the body causes blood
sugar to drop too low and results in
hypoglycemica. This can cause people
to get shaky, break out into a sweat,
or even pass out. Not enough insulin
in the body makes blood sugar rise,
resulting in hyperglycemia.
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17. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Insulin treatment options Screen: 17 of 35
Background:
Black
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Screen size: 16:9
Narration:
The goal is to maintain a balance
where blood sugar levels stay
within a person's target range.
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18. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Insulin treatment options Screen: 18 of 35
Background:
Black
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Screen size: 16:9
Narration:
Insulin can be administered
through injections with a pen-like
device where patients can dial the
number of doses they need.
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n/a
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19. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Insulin treatment options Screen: 19 of 35
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Black
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Screen size: 16:9
Narration:
Some patients opt to use an
insulin pump. Worn on a belt, this
small device attaches to a catheter
implanted into the abdomen and
is be programmed to deliver
insulin at a steady, exact rate.
Consult your doctor about the
best option for your lifestyle.
Audio:
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20. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Modifying your diet Screen: 20 of 35
Background:
Black
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Screen size: 16:9
Narration:
People with diabetes need to
closely monitor their intake of
carbohydrates and sugar. For
example, adults should limit meals
to a total of between 45 and 60
carbs and snacks to 15 carbs.
Meals should primarily consist of
non-starchy vegetables and
protein. A common rule of thumb
is called the “plate method” which
means ½ of your mealtime plate
should contain vegetables, ¼
should be meat and protein, and
the remaining ¼ can be starches
and whole grains. Fruits and dairy
can be add-ons to lunch or dinner,
be incorporated into breakfast, or
be eaten for snacks.
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21. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Other ways to manage diabetes Screen: 21 of 35
Background:
Silk Orange
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Actual text:
Additional ways to help control
diabetes include regular exercise,
getting enough sleep, and
lowering stress.
Screen size: 16:9
Narration:
n/a
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Animation: Zoom effect
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22. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Section 4 heading Screen: 22 of 35
Background:
Black
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Actual text:
Help and support
Screen size: 16:9
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n/a
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23. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Seeing your doctor Screen: 23 of 35
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Narration:
See your doctor immediately if
you think you might have
diabetes. You will eventually be
referred to an endocrinologist, a
doctor who specializes in disorders
of the pancreas. You will also meet
with a diabetes educator who will
provide information on meal-
planning and healthy lifestyle
choices.
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24. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Seeing your doctor Screen: 24 of 35
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Black
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n/a
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Narration:
Shock and fear are common
responses to being diagnosed with
diabetes. Your life will forever
change but you will learn to adjust
quickly by keeping a positive
attitude.
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25. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Advocacy—promoting awareness Screen: 25 of 35
Background:
Blue
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Red and white/Helvetica
Neue/35
Actual text:
Support System
Screen size: 16:9
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n/a
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26. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Advocacy—promoting awareness Screen: 26 of 35
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Narration:
Remember, you are not alone.
There are many sources of support
in addition to your team of
doctors.
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27. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Advocacy—promoting awareness Screen: 27 of 35
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Narration:
Organizations such as the
Juveline Diabetes Research
Foundation and the American
Diabetes Association have a
wealth of information on their
websites. The American
Diabetes Association sponsors
American Diabetes Month
during the month of November
to raise awareness.
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28. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Advocacy—promoting awareness Screen: 28 of 35
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Narration:
There is also a special day set
aside on November 14 for World
Diabetes Day.
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29. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Advocacy—promoting awareness Screen: 29 of 35
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Narration:
Spokespeople and celebrities with
Type 1 diabetes include rocker
Bret Michaels,
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30. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Advocacy—promoting awareness Screen: 30 of 35
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Narration:
pop star Nick Jonas of the Jonas
Brothers,
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31. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Advocacy—promoting awareness Screen: 31 of 35
Background:
Black
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Narration:
and actress Halle Berry.
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32. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Finding a cure Screen: 32 of 35
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Narration:
Diabetes is a growing health
concern that is under constant
research. There is not yet a way to
prevent type 1 diabetes since its
causes are not yet fully known.
Scientists are busy researching its
causes as well as treatment
options such as pancreatic
transplantation, islet cell
transplantation, and gene therapy.
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33. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Finding a cure Screen: 33 of 35
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Narration:
You can do your part to help
scientific advancements. The
Juveline Diabetes Research
Foundation sponsors the annual
Walk to Cure Diabetes where
people can register for a
fundraising walk in their city or
donate money to a team of
walkers.
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34. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Finding a cure Screen: 34 of 35
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Narration:
Get involved today to help find a
cure for type 1 diabetes!
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Animation: Ken Burns
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35. Video Storyboard
Name of video:
Type 1 Diabetes PSA
Description of this scene:
Credits
Screen: 35 of
35
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Black
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White and red/Gill Sans/24, 18, & 14
Actual text:
PSA video produced by Sharon Matney
http://edet603matney.wikispaces.com
Helpful information:
American Diabetes Association
http://www.diabetes.org/
American Diabetes Month
http://www.diabetes.org/in-my-community/programs/american-
diabetes-month/
JDRF Walk to Cure Diabetes
http://walk.jdrf.org/
Juvenile Diabetes Research Foundation International: FAQs
http://www.jdrf.org/index.cfm?page_id=103442
World Diabetes Day
http://www.worlddiabetesday.org/
Type 1 diabetes. Retrieved October 23, 2010, from Medline Plus
Screen size: 16:9
Narration:
n/a
Audio:
Pendulum

36. http://www.nlm.nih.gov/medlineplus/ency/article/000305.htm
diabetes mellitus. (2010). In Compton's by Britannica. Retrieved October
21, 2010, from Encyclopædia Britannica Online School Edition
http://school.eb.com/comptons/article-199567
Images used:
What is Insulin?. [Diagram]. Retrieved October 23, 2010, from Learning
About Diabetes
http://www.learningaboutdiabetes.org/downloads/WhatIsInsulinEN.pdf
Pancreas. [Diagram]. Retrieved October 21, 2010, from SIRS Discoverer
on the Web
http://discoverer.sirs.com
Do Your Level Best: Start Controlling Your Blood Sugar Today.
[Photograph]. Retrieved October 23, 2010, from SIRS Discoverer on the
Web
http://discoverer.sirs.com
Brenner, Alexa: Wearing Insulin Pump. [Photograph]. Retrieved October
21, 2010, from SIRS Discoverer on the Web
http://discoverer.sirs.com
caduceus. [Photograph]. Retrieved October 24, 2010, from
Encyclopædia Britannica Online School Edition
http://school.eb.com/eb/art-15642
diabetes. [Photograph]. Retrieved October 22, 2010, from Encyclopædia
Britannica Online School Edition
http://school.eb.com/eb/art-148174
Berry, Halle. [Photograph]. Retrieved October 23, 2010, from
Encyclopædia Britannica Online School Edition

37. http://school.eb.com/eb/art-73443
Poison Performs In Concert In West Palm Beach, Florida . [Photograph].
Retrieved October 22, 2010, from Gale Biography in Context
http://infotrac.galegroup.com/itweb/scschoolsnw?db=BIC1
Nick Jonas Poses Backstage At The GRAMMY Nomination Concert Live In
Los Angeles. [Photograph]. Retrieved October 22, 2010, from Gale
Biography in Context
http://infotrac.galegroup.com/itweb/scschoolsnw?db=BIC1
My Plate Planner. [Diagram]. Retrieved October 23, 2010, from New
York City Department of Health and Mental Hygiene
http://www.nyc.gov/html/doh/downloads/pdf/csi/obesity-plate-
planner-13.pdf
Video Contest Web Banner. [Photograph]. Retrieved October 24, 2010,
from American Diabetes Association
http://www.diabetes.org/in-my-community/programs/american-
diabetes-month/
Be Different in this Forked Up World. [Photograph]. Retrieved October
23, 2010, from Flickr Creative Commons
http://www.flickr.com/photos/jeffsmallwood/4922472228/
Back to Work Learn. [Photograph]. Retrieved October 23, 2010, from
Flickr Creative Commons
http://www.flickr.com/photos/samagnew/5087512334/
Day 100 - Bam!. [Photograph]. Retrieved October 23, 2010, from Flickr
Creative Commons
http://www.flickr.com/photos/brianjmatis/3431100962/
The right balance. [Photograph]. Retrieved October 23, 2010, from Flickr
Creative Commons

38. http://www.flickr.com/photos/springm/3473635435/
Juvenile Diabetes Walk - 01. [Photograph]. Retrieved October 23, 2010,
from Flickr Creative Commons
http://www.flickr.com/photos/funkeemunkeeland/2334218928/
Juvenile Diabetes Walk - 02. [Photograph]. Retrieved October 23, 2010,
from Flickr Creative Commons
http://www.flickr.com/photos/funkeemunkeeland/2333395105/
Faces. [Photograph]. Retrieved October 23, 2010, from Flickr Creative
Commons
http://www.flickr.com/photos/kenny_lex/3950207393/
Happy Healthy Friday. [Photograph]. Retrieved October 23, 2010, from
Flickr Creative Commons
http://www.flickr.com/photos/robertfrancis/4081220104/
gingerbread-gooseberry. [Photograph]. Retrieved October 23, 2010,
from Flickr Creative Commons
http://www.flickr.com/photos/estherase/34575328/
Production date: October 2010
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