John Watton

201 Seguidores

34 SlideShares 1 Painel de recortes 201 Seguidores 159 Seguindos

Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory. 20+ years in enterprise technology, SaaS and eCommerce marketing. Have held EMEA regional roles at Oracle, SAP, Ariba and Microsoft, as well as global/HQ roles at Expedia Affiliate Network, Cramer and ShipServ. Leadership experience across all marketing disciplines including digital marketing, product marketing, lead nurturing, social media marketing, press/analyst relations and strategic marketing management. Track record of innovating marketing teams - shifting from traditional/offline...

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John Watton

Apresentações

Presentation to Adobe EMEA Marketing team

Blogging as part of your content marketing strategy

Winning and nurturing leads in a web 2.0 environment; ShipServ and why content is still king

Campaigns are dead - long live content.

Identify How To Put In Place A Strategy To Source & Generate New Leads & Interface Better With Sales To Drive Results

Using marketing automation to optimise sales across online and offline

Nurturing: Where Human Touch & Digital Practices come together

2013: What to Expect and How to Succeed in the Year of the Buyer

6 Marketing Themes for 2013

Using Social Behaviours as part of B2B lead generation

Stop Sending Email! Start sending messages that matter!

Behavioral Marketing : The end of segmentation in B2B marketing

Behavioural Marketing. Connecting the big 4 of web, email, social & mobile

Silverpop Connect Dubai - Opening Keynote

Behavioural Marketing…or how to get your customers to love you

Behavioural Marketing…or how to get your customers to love you

Stop Sending Email! Start Sending Multi-channel messages that matter

Stop sending Emails! Marketing Week LIVE 2013

Behavioural marketing and how to get your customers to love you

Behavioural Marketing in Retail

eCommerce Expo 2013 : Behavioural Marketing or How to get your customers to love you

Stop Marketing Blind : How Behavioral Marketing Will Change Your World

Behavioural Marketing & how to get your customers to love you

Using behavioural marketing to up the ante in the age of the multi-channel customer

2014: When Digital Marketing moves from Hype to Reality

From Mad Men to Math Men : Getting emotional in the age of big data

2014 : When Digital Marketing moves from Hype to Reality

Obedience v Compliance : Getting Sales & Marketing Talking the Same Language

Reinventing Marketing in the Age of Digital

In digital space no one can hear you scream

Gostaram

UK's Top 10 Most Engaged Marketers

The Other C Word: What makes great content marketing great

The Art of Compromise: it's an agency/client thing

Behavioral Marketing : The end of segmentation in B2B marketing

Create a Business Marketing Plan