What We Talk About When We Talk About Social
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The document discusses social features in games and how they can drive engagement and revenue. It explores different types of social gameplay like progress and prowess comparisons in parallel cooperative play, competitive player vs player modes, cooperative player vs environment modes played with friends or guilds, and persistence of player communities and shared spaces between games. The goal of social features is to foster relationships between players through competition, teamwork, and a shared sense of community in order to increase player engagement and monetization.
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What We Talk About When We Talk About Social
- 1. What We Talk About When We Talk About Social by Adam Gutterman Business Development Google Play Games @adamgutterman
- 2. Why Social?
- 4. Why Social? Engagement <—> Revenue
- 5. Why Social? Love <—> Engagement <—> Revenue
- 6. Why Social? Vacuu m Love
- 8. Leader! board “Metasocial” ! ! ! !
- 9. Two Dots Progress • Popularized by Friend Bar in “Social Games” • Progress Comparative PvE —> • “Parallel Play” • Social Proof
- 10. Two Dots Prowess • Popularized by arcade games • Prowess Comparative PvE —> • Weak PvP • Social Proof + Base Competition
- 14. Player! Environment! Leaderboard! ! Friend 1 Friend 2 . . . Player . . . Friend N Friend N+1
- 15. Pv! P “True Social” ! ! ! !
- 20. Player! Environment! Player 1 Player 2 . . . Player N Player N+1
- 21. Co-!op “True Social” ! ! ! !
- 25. Player! Teammate 1 Teammate 2 Player . . . Teammate N Environment!
- 26. Player! Teammate 1 Teammate 2 Player . . . Teammate N Environment or Guild 1 Guild 2 . . . Guild N
- 27. Persis!tence “No Clean Slates” ! ! ! !
- 28. Player! Teammate 1 Teammate 2 Player . . . Teammate N Environment or Guild 1 Guild 2 . . . Guild N
- 29. My Guild! Teammate 1 Teammate 2 Player . . . Teammate N Environment or Guild 1 Guild 2 . . . Guild N Persistence of Shared Spaces
- 30. Leaderboards, PvP Plumbing, & More Console: Microsoft, Sony, Nintendo Mobile: Google, Apple, Amazon Desktop: Valve, Blizzard