This document discusses the concept of IT-as-a-Service (ITaaS) as a new business model and operating model for IT departments. ITaaS aims to transform IT from a centralized, top-down function to one that provides self-serve options and greater user choice. It outlines key challenges in transforming to this new model and provides practical steps organizations can take to get started with ITaaS, including focusing on a subset of services, defining offerings and pricing, and incubating the necessary organizational capabilities. The document also describes advisory and consulting services offered by Leverhawk to help organizations with their ITaaS transformations.

1. ITaaS – The New Business Model for IT
Cloud Connect Chicago | Cloud IT Executive Summit
22 October 2013

2. Introduction to Leverhawk
Advisory Council
Service Areas
• Boutique consulting and
advisory services firm
ITaaS / Service Provider
Transformation
• Cloud, DevOps, big data
and other Next Gen IT
models
• Strategic, organizational and
operational issues
• Skill sets and domain
expertise
– Business and IT
– Next Gen and Legacy
Client Impact
Business Transformation
Objectivity
Alistair Croll
• CloudOps, BitCurrent, Year
One Labs, Coradiant (BMC)
Dave Roberts
• BMC, ServiceMesh, Inkra
Networks
Mark Thiele
• Switch, ServiceMesh,
VMware, Gilead
Cloud Program
Management
|
Brian Butte
• AT&T, PwC, IBM, EDS
Joe Weinman
• Telx, AT&T, HP, Bell Labs
|
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Trusted Advisor
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3. Not Another Acronym…
Before You Head for the Exits…
ITaaS is Not Another Cloud Delivery Model !!!
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4. How Enterprise IT Has Allocated Resources…
Centralized, Top Down
Planning …
Limited User Choice!
• No Competition
• Captive Buyers
• Cost Plus Pricing
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5. The Traditional Enterprise IT Delivery Model
The Process
Traditional IT Model
BU
BU
BU
• Lack of user control
Request Management /
Ticketing
Rqmnts
Analysis
Infra
Dev
Test
The Results
Solution
PMO
Deploy
• Long lead times for
new solutions
(months / years)
• Large upfront capital
investments
IT Operations
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6. Corporate IT Now Has Competition !!!!
As a Result of Public Cloud
Services…
The “Wall” Has
Now Fallen!
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7. Key Success Patterns Are Emerging
Cloud Value Creation Path
Improved
Productivity
Business
Impact
Services Characteristics
• Self-serve – offer users or developers
the ability to auto provision new
services
Faster Timeto-Market
• Standardized – provide simplified, but
constrained choices around process,
services, or configurations.
Innovation
Asset Utilization Improvements
• Responsive – aligned with customer
needs and drive bottom-up, “viral”
adoption.
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8. IT-as-a-Service: The New IT Operating Model
The ITaaS Approach
Next Gen ITaaS Service Provider Model
BU
BU
User Freedom and Choice!
BU
Self-Serve
Services Storefront
Service Catalog
Order /
Billing
Vendor
Mgmt
Chargeback
Solutions Factory
Fulfillment
SaaS
PaaS
IaaS
Governance
Operations
SaaS
PaaS
IaaS
Legacy
Service Monitoring and Testing
• 80% reduction in time-to-market
• 100% improvement in productivity
• 50% higher asset utilization
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9. ITaaS Transformation Challenges
Approach - Old Models Don’t Work
• Too rigid and inflexible
• Infrastructure focused
• ITIL / ITSM not directly extensible
ITaaS
Transformation
Challenges
Control - The Train Has Left the Station
• Business driving transformation
• User and developer led
• Decentralized, but effective
Skills - IT Needs to Learn New Tricks
• Sales and marketing
• Product /service management
• Demand and capacity management
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10. IT Is Now A Competitive Service Provider
New Enterprise IT Skills Required
Sales
Marketing
Product
Management
Services
and Support
• Needs
assessment
• Market
requirements
• Service
requirements
• Demand forecasting
and management
• Solutioning
• Positioning and
messaging
• Offer design and
packaging
• Capacity planning
• Financial showback /
chargeback
• Communications • Competitive
/ PR
analysis
• Pricing strategy
• Alliances and
partnerships
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11. A New Approach for ITaaS Transformation
Required Approach
Outcomes
Iterative
Objective
Build a successful
foundation for
long-term,
iterative ITaaS
transformation.
• Incremental
• Learn by doing
• Responsive
Flexible
• Aligned with priorities
• Multiple “on-ramps”
• Minimal disruption
Collaborative
• Users and developers
• Needs focused
• Continuous
Proprietary & Confidential. © 2013, Leverhawk, LLC.
• Engage with the business on a
proactive, services-focused
basis instead of a reactive,
silo-centric fashion.
• Provide a self-serve catalog
with standard offerings to
accelerate business
experimentation, innovation.
• Offer fine-grained pricing for
resources that is comparable
with external providers.
• Develop competencies and
capabilities for service
management and delivery
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12. 5 Practical Steps To Getting Started on ITaaS
① Pick a Subset
of Services
• Hybrid IaaS
(Public / Private)
• Public Cloud SaaS
Services
• Legacy / Virtualized
② Define Service
Offerings
• Offer Definitions
• Platforms
• Configurations
• Support
• SLAs
③ Determine
Service Pricing
④ Define Policies
and Governance
• Accurate TCO
• Financial
transparency
• Desired behaviors
and incentives
• User provisioning and
access / usage
• Showback or
chargeback model
• Security / compliance
• Others
⑤ Incubate
Organization
|
Operations
|
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Tools
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13. Leverhawk ITaaS Transformation Services
Service Modules
Next Gen IT Transformation
Foundational Modules
Flexible
• Answers “who, what and how”
• Identifies core requirements
• Provide transformation
frameworks and “first principles “
|
Iterative
|
Rapid time –to-value
Strategy Development
( 4-6 weeks)
Service Portfolio Design
( 6-8 weeks)
Transformation Modules
• Address highest priority
transformation issues
• Independent, standalone modules
• Enable incremental approach to
transformation
Business
Assessment
(4-6 weeks)
DevOps
Accelerator
(4-6 weeks)
External
Services
Management
Hybrid
Services
Management
(3-4 weeks)
(6-8 weeks)
Organization
Assessment
(4-6 weeks)
Portfolio Assessment
Educational Modules
(4-8 weeks)
• Provides a common language for
internal communication
• Elevates internal IQ around
opportunity recognition
Platform and Tools Assessment
(4-6 weeks)
Education and Awareness
(Half and full day workshops)
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14. Leverhawk IaaS Services QuickStart
QuickStart Approach
Leverhawk Infrastructure
Services QuickStart Program
• Provides clients a starting point
for delivering hybrid IaaS via a
new ITaaS operating model.
• Enables foundational capabilities
in a matter of weeks.
• Based on Leverhawk tools,
methodologies and approaches
• Define target private and public
cloud services
• Evaluate and select cloud IaaS
vendors and initial workload(s)
• Identify pricing, SLAs and support
levels associated with offerings
• Define initial processes and
governance models
• Implement services in service
catalog or ITSM platform.
Proprietary & Confidential. © 2013, Leverhawk, LLC.
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15. For More Information…
2 Stay Connected:
1 Contact Us:
Scott Bils
scott@leverhawk.com
512-550-0207 (m)
Skype: scottbils
@sbils
leverhawk.com
@Leverhawk
Leverhawk
Leverhawk
Group
Thank You For Your Time!
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