A starter's guide for Police Departments, Citizen Services Depts, Govt Dept.s.. on getting your social media strategy started

1. Social Media Strategy for Police Depts

2. PERSPECTIVE technology consulting
samir@perspective.net.in
Mob: +91 98202 29701
Social Media Strategy
for
Police Departments &
Public Services

3. Our Client References
Client Project Features
State Bank of India India Core Banking Largest CBS Site in the
world
State Bank of India International Core Banking Single Server – 24 Country
Core Banking
ICICI Group Internet Banking Security Multi Channel
Authentication Strategy
Axis Bank CRM Retail Banking, Marketing
MTNL Customer Service
Management System
Helping on Customer
Network
Saraswat Bank Social Media & Mobile
Apps
Temple Donation, School
Fees
HDFC Bank Corporate Internet Banking
Security
High Value Transaction
RBI Internet Banking Security
Whitepaper
Secure Internet Banking
All Banks Mobile Banking Paper Customer convenience
with security
…. Many More!

4.  Your IT Advisor
 Your IT Buyer
 Save Crores of Rupees on Technology Purchase
 Make Your Department the Pride on Social Media
 Get technology related funding (e,g, Free software
from IT Vendors)
 Review EOW, Cyber Crime Cell
 Constant Knowledge Partner for your Department
Role we will have

5. PERSPECTIVE management consulting
PERSPECTIVE
Digital Consulting Division
Powering Your Brand for the Web 3.0 Age

6.  History: By today, if you are not on Social Media (Facebook, Twitter, Linkedin), then
you are facing history! That’s it! Even our Ministers uses Social Media! You don’t??
 Facebook “Of course we use Facebook for advertising our latest bike model!” Wrong
Answer – Facebook is for getting bike lovers LOVE your brand Vodafone Zoozoos
has 14 Million fans v/s its owner Vodafone India having 0.6 Million Fans on Facebook
 People Hiring “For hiring people we give ads” Wrong Answer! That’s so outdated!
Virgin Group is a Top rated employer as Richard Branson has millions of fans!
 Physical Presence “In India people are used to store shopping….??? Wrong, Wrong,
Wrong! Millions of people do online shopping and shop online, do mobile banking!
 Internet Abuses our company! “People keep abusing my brand on these sites, but I
have no control” Wrong! You have control with Online Reputation Management
Problem Statements

7. Bangalore Traffic Police on Facebook

8. Bangalore Traffic Police on Facebook

9. YouTube – Demonstrating good work of Police
for citizens, women defense tactics etc.

10. Twitter…. Instance alerts on traffic, road
diversions, disruptions etc.

11. India Police - Social Media
• Search: When a citizen searches google for “Local Police contact, police
station related to my passport application etc.
• Online Reputation Management: When one searches Police – good
information should come up about you (the Police)
• Facebook: Number of things can be posted here
– Good Work done by Police (Refer NYPD on Facebook)
– History of the city’s police force, crime in the Police
– Wanted Criminals Posting
• LinkedIn: Knowledge Papers, discussions. Linkedin Discussions should be a
forum for gathering information from Police, Security Experts, Retired
Police Officers etc. A group for IPS (Police Officers) is needed for them to
network – both current and retired
• YouTube: To share various videos
– Good work done by City Police
– How women can protect themselves from Chain Snatchers
– Citizen Safety Tips
• Twitter: High security alerts etc.

12. City Traffic Police - Social Media
•Search: When a citizen searches google for “traffic guidelines,
road guidelines – i.e. which are preferred routes etc.”
•Online Reputation Management: When one searches Mumbai
Traffic Police – good information should come up about you
•Facebook: Number of things can be posted here
Please checkout the Bangalore Traffic Police on Facebook
Traffic Updates
Safety Tips – Drink & Drive, avoid road rage etc.
•LinkedIn: Knowledge Papers, discussions.
•YouTube: To share various videos
How to stop at a signal
If you don’t have your license what to do
•Twitter: Very important for instant city traffic updates

13.  IT Purchase is there for your organization in various forms. It might be
direct IT (Software, Hardware), Telecom (Radio Communication) & Hi
Tech Physical Equipment (Examples – Electronic Stun Guns)
 PERSPECTIVE has worked extensively on various technologies of over 200
IT Vendors (E.g. Microsoft, Oracle, SAP) and IT Service Providers (E.g.
Infosys, IBM, TCS) – we will act on your behalf and will be in a better
position to write technology RFP’s on your behalf
 Cost Reduction – We know vendor pricing policies and techniques and
hence we can save crores of Rupees for you
• Scope of Work – Understand the requirement from your organization;
meet top tech vendors, prepare RFP and issue tender. Detailed vendor
evaluation (Techno-Commercial) and award of contract
Technology Purchase

14. • There is widespread physical break-in of ATM’s across India. Banks
cannot afford to hire security guards at all ATM’s
• Meet Top Security Vendors and understand automated solutions for the
same – which do not require Security Guards
• Meet Top ATM Vendors and understand all their models etc. including
old ones – and how do City Police can use this information during crime
investigation
• Study international Police (officially on behalf of City Police) for what
measures they employ as Staffing is expensive in US/ Europe
• Align the above with other important projects like EMV CAP
Theft at ATM

15. • Review of structure
• Get more help from Industry e.g. Safenet, NCR, Diebold (ATM Vendors)
• Recruitment process
• Funding from IT Industry e.g. Microsoft, Oracle, IBM
• Organizing Citizen Seminars
• Review of Knowledge Update – CRITICAL – How are Cyber crime officers
getting updated on technology
• Grassroots level – How does the ground level policemen understand
cyber crime
• Prof Dhande Case – SIM Card Fraud & Investigation
Police Cyber Crime Cell

16. • Review of structure
• Get more help from Industry e.g. Safenet, NCR, Diebold (ATM Vendors)
• Review of Knowledge Update – CRITICAL – How are EOW officers getting
trained
• Information on XBRL, Registrar of Companies, SEBI, BSE, NSE, RBI
• Technology Forensics Expertise
• Education by Expert Cyber Lawyers
• Support from Industry – Corporates, NASSCOM, CII, FICCI, Bombay
Chamber of Commerce etc.
Police & Economic Crimes

17. • Cyber Crime Cell: Review, Recruitment
• Free Technology Vendor Help: Work with IBM, Microsoft, Oracle to help
Police with Software & Services as it is Social Cause.
• Exchange: Free Branding for Microsoft in exchange for Building &
Running Website (Microsoft Banner on the Site)
• Training: Training of Police Officers on Latest Technology Trends – e.g.
How to spot Skimming Device at ATM. Take help from ATM Vendors like
NCR, Diebold etc. for the same
• Senior Police Officials: Whenever any senior Police Official calls on IT –
we will be there to guide
Other Services for Police

18.  IT Consulting – A new PERSPECTIVE: Perspective team of Sr. Business Heads
with over 100 man years experience from both Customer & Vendor side provide
strong strategy, direction & execution for the projects we undertake
 CXO Engagement – Focus on critical business projects impacting the CXO’s
from Retail, Corporate, Marketing & IT. Direct interactions with100+ Chairmen &
CXO’s
 Services – IT Consulting, Digital Marketing Consulting & Services, Tech Events
 Traditional IT – ERP, Core Banking, CRM, Analytics, Securtiy
 Emerging IT – Cloud, BYOD, Social Media, Fraud, Payments
The New Age of Strategic Consulting

19.  Mr. Samir Dahotre, Founder PERSPECTIVE
 19 Years Experience in IT, Last Role Pivotal CRM Country Manager
(Clients: ICICI, Axis, Federal, Max Life, Ticket Restaurant etc.)
 Previous Employers – World Class Companies – Infosys Finacle Core
Banking (runs Core & Internet Banking for 70% of the Top 20 Banks),
Microsoft, HCL
 Advised RBI & Banks on Internet Banking Security & ATM Security
 Team comprising Sr. Business Heads
 Jignesh Joshi, Independent Advisor – 4 Years, Ex CIO Panasonic Batteries
 L R Subramaniam, India’s Cloud Expert, Ex CRISIL
 Jagannath Prasad, Ex Citibank & HSBC, Payments & Banking Systems
Company Profile

20.  Your IT Advisor
 Your IT Buyer
 Save Crores of Rupees on Technology Purchase
 Make Your Department the Pride on Social Media
 Get technology related funding (e,g, Free software
from IT Vendors)
 Review EOW, Cyber Crime Cell
 Constant Knowledge Partner of your Department
Role we will have

21. ContactsStrategic IT Consulting
Samir Dahotre
+91 98202 29701
samir@perspective.net.in
Thank You!