Heroes of CRM Conference
31 SlideShares 18 Seguidores 1 Seguindo
Personal Information
Organização/Local de trabalho
Berlin Germany
Setor
Technology / Software / Internet
Site
www.heroesofcrm.com
Sobre
In today’s economy, first-order platforms are pocketing the largest share of customer access. To retain direct customer relationships and regain margins, modern-day brands need to utilize their CRM insights to their maximum potential: that’s why we’ve created the Heroes of CRM Conference.
Detalhes do contato
Marcadores
crm retention cdp data martech customer relationship management digital crm digital marketing marketing customer experience personalization marketing automation direct mail expert analytics value business intelligence advertising online shopping ecommerce growth iot retail user experience sms trends tourism technology ethics big data
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Apresentações

(31)
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Anna-Katharina Knarr & Tobias Roth - Addressing Users Successfully with the Help of Dynamic Segmentation

Há 4 anos • 212 Visualizações

Robert Rebholz & Daniel Preuß - How Automation & Personalization Turned Direct Mail into CRM's New Secret Weapon: Outfittery Case Study

Há 4 anos • 487 Visualizações

Matthäus Michalik - Synergies Between Content Marketing & CRM

Há 4 anos • 306 Visualizações

Maike Haberkorn - Stand by Me: When to Partner up and How

Há 4 anos • 264 Visualizações

Philipp Westermeyer - State of the German Internet – Five Paths to Victory in Times of GAFA

Há 4 anos • 140 Visualizações

Melanie Sickinger - CRM Between Handmade & Automated Communication

Há 4 anos • 284 Visualizações

Dr. Florian Heinemann - Merging of Customer Acquisition and Retention

Há 4 anos • 412 Visualizações

Catherine Bostian - The Pleasure of Problem-Solving

Há 4 anos • 236 Visualizações

Bjoern Sjut – High End CRM on a Low-Cost Infrastructure: How to Utilize Inexpensive Tools to Generate a High ROI on CRM Activities

Há 4 anos • 340 Visualizações

Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?

Há 4 anos • 1188 Visualizações

Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a Match

Há 4 anos • 444 Visualizações

Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy

Há 3 anos • 115 Visualizações

Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Personalization and Ethics?

Há 3 anos • 139 Visualizações

Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View of the Customer

Há 3 anos • 129 Visualizações

Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improvements

Há 3 anos • 125 Visualizações

Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization at Contorion

Há 3 anos • 190 Visualizações

Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'

Há 3 anos • 120 Visualizações

Nils Weber: Building a Successful Operating Model for Data Driven CRM

Há 3 anos • 297 Visualizações

Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER Touristik Online

Há 3 anos • 267 Visualizações

Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakneck Speed – Lessons Learned and What We Need to Do Now

Há 2 anos • 115 Visualizações

Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS

Há 2 anos • 69 Visualizações

Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM for A Digital Brand Platform

Há 2 anos • 63 Visualizações

Marc Preusche: The Importance of CRM – A Data-Driven View!

Há 2 anos • 60 Visualizações

Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy Using First-Party IoT-Data

Há 2 anos • 71 Visualizações

Janine Strenge: idealo's CRM Journey - How idealo Achieved CRM Growth of 2,000 % in 5 Years (DE)

Há 2 anos • 138 Visualizações

Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Data in A Smart and Lean Setup

Há 2 anos • 72 Visualizações

Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its Digital Customer Journeys

Há 2 anos • 113 Visualizações

Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invincible Brands

Há 2 anos • 86 Visualizações

Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM

Há 2 anos • 131 Visualizações

Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity With Flexible Data Architecture

Há 2 anos • 105 Visualizações
Personal Information
Organização/Local de trabalho
Berlin Germany
Setor
Technology / Software / Internet
Site
www.heroesofcrm.com
Sobre
In today’s economy, first-order platforms are pocketing the largest share of customer access. To retain direct customer relationships and regain margins, modern-day brands need to utilize their CRM insights to their maximum potential: that’s why we’ve created the Heroes of CRM Conference.
Marcadores
crm retention cdp data martech customer relationship management digital crm digital marketing marketing customer experience personalization marketing automation direct mail expert analytics value business intelligence advertising online shopping ecommerce growth iot retail user experience sms trends tourism technology ethics big data
Ver mais