This document discusses how financial institutions can use social media. It provides an overview of top social media channels like Facebook, Twitter, YouTube and their demographics. It outlines benefits for marketers like increasing brand awareness and engagement. Examples are given of how companies are using social media platforms to connect with customers, share content and drive conversations. The document concludes with tips for developing an effective social media strategy.
328% growth in 35 – 54 year olds35+ demographic now represents more than 30% of the entire user base923% growth in ages 55+Source: Facebook Social Ads Platform Data