Personal Information
Organização/Local de trabalho
Singapore Singapore
Cargo
Experiences which interest in context that matter
Setor
Advertising / Marketing / PR
Sobre
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Marcadores
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
Ver mais
Apresentações
(4)Gostaram
(66)Analog Strategy for Digital Marketing
Andreas Krasser
•
Há 4 anos
How we created Customer Personas for our online travel brands
Andre Van Kets
•
Há 11 anos
Strategic Planning & the Importance of Consumer insights
Karen Saba
•
Há 11 anos
Value Proposition Design
Yves Pigneur
•
Há 9 anos
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
AMASanDiego
•
Há 8 anos
Trendwatching 2009 04 Sellsumers
Wagner Gonsalez
•
Há 14 anos
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
Há 8 anos
Mapping the customer experience: innovate using customer experience journey maps
Joyce Hostyn
•
Há 12 anos
Content Marketing Strategy Workshop
Michael Brenner
•
Há 8 anos
Creating Content for Millennials: Why It Matters + Strategies for Succss
NewsCred
•
Há 8 anos
Designing Around Storytelling - Breaking Borders, Reading 18 August 2015
Anna Dahlström
•
Há 8 anos
Trends + Trendsetters: The Best in Automotive Content Marketing
NewsCred
•
Há 9 anos
Automotive Guide to Pinterest & Instagram
Sharad Verma
•
Há 9 anos
AdReaction Multiscreen 2014 By Millward Brown
servicesmobiles.fr
•
Há 10 anos
trendwatching.com's BRAND SACRIFICE
TrendWatching
•
Há 9 anos
5 C's of Viral Marketing - Evening session at Hyper Island Singapore September 20th, 2014
Jesper Åström
•
Há 9 anos
Build. Better. Content!
Jonathon Colman
•
Há 9 anos
Designing Customer Experience - Cookbook
Jin Kang Møller
•
Há 11 anos
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
Há 9 anos
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
Há 10 anos
Measure What Matters: Measurement & ROI for Hyper Island Master Class
The Difference Engine
•
Há 11 anos
Revisiting The Old Rules Of Branding
Bridget Jung
•
Há 9 anos
Digging For The Bone: How to Jumpstart Creative Thinking
Make Brilliant Ideas
•
Há 9 anos
W+K Luan Dun July 2014
Wieden+Kennedy Shanghai
•
Há 9 anos
WHO PUTS THEIR PLANNER IN THE CREDITS? [INFOGRAPHIC]
becca taylor
•
Há 9 anos
Singapore startup ecosystem and entrepreneur toolbox - Jun 2014
Arnaud Bonzom
•
Há 9 anos
We Are Social presents Social Brands: The eBook
We Are Social Singapore
•
Há 10 anos
The Art of Branding by Guy Kawasaki
Guy Kawasaki
•
Há 9 anos
The Context for Getting to Great Ideas
Edward Cotton
•
Há 10 anos
Data and Culture- How the Culture Industries are Leading us to a Man and Machine Future
Edward Cotton
•
Há 10 anos
Personal Information
Organização/Local de trabalho
Singapore Singapore
Cargo
Experiences which interest in context that matter
Setor
Advertising / Marketing / PR
Sobre
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Marcadores
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
Ver mais