The Gram Cram - IAFE 2018

1. The ‘Gram Cram’
Jodi Buresh, CFE
Director of Partnerships, Saffire

5. PRINT-AT-HOME TICKETS

6. ADVANCE TICKETS

7. SCANNING PRE-SOLD TICKETS

8. OR SELL AT THE GATE

10. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

11. LET’S BEGIN.

13. THE BASICS
• Business Account
• Download the App
• Complete the FULL profile
• Post Photos & Videos
• Add a Story

14. 71% of
businesses are
on Instagram

15. THE BASICS
• Business Account
• Download the App
• Complete the FULL profile
• Post Photos & Videos
• Add a Story

17. THE BASICS
• Business Account
• Download the App
• Complete the FULL profile
• Post Photos & Videos
• Add a Story

19. THE BASICS
• Business Account
• Download the App
• Complete the FULL profile
• Post Photos & Videos
• Add a Story

21. 90% of
INFORMATION
TRANSMITTED TO OUR
BRAINS IS VISUAL

22. A PICTURE IS WORTH
1,000
WORDS

23. A PICTURE IS WORTH
1,000
WORDS FOLLOWERS

24. A PICTURE IS WORTH
1,000
WORDS FOLLOWERS TICKET SALES

25. ADDITIONS TO YOUR PHOTO/VIDEO
• Caption
• Hashtags
• Tag People and Places
• Location

26. THE BASICS
• Business Account
• Download the App
• Complete the FULL profile
• Post Photos & Videos
• Add a Story

28. PROMOTION TOOL

29. FUN FACTS
• MAYFAIR filter attracts the most interactions
• BLUE dominate = 24% more likes
• Single dominate = 17% more likes
• Lighter and Brighter = 24% more likes

31. USE LIFESTYLE PHOTOS
[CULTURE]
• Scenes
• Models
Source: Neil Patel

34. 41% of
instagrammers
will follow a
brand
Source: Neil Patel

39. BONUSES
SPECIAL OFFERS
PROMOTIONS
ANNOUNCEMENTS

41. GEO TAGGING or LOCATION TAGGING
SELDOM USED
79% moreengagement

42. HOW TO GEO TAG
1. Take photo
2. Next
3. Add Location

43. BACKSTAGE INSTAGRAMMING
Very Popular with EVENTS
Exclusive content

45. INSTAMEET

47. HASHTAGS
1. At least 1 Hashtagmust be used
5. No more than 5 hashtags used
RESEARCH #’s
--- NCF2018
--- FAIR Source: Iconosquare

48. 78% of consumers
make purchases
by a brand’s social
media
Source: Neil Patel

49. AMBASSADORS - INFLUENCERS
1. Come up with a hashtag
2. Encourage customers to sharetheir photos and reviews
3. Reward those ambassadors by RE-SHARING their pics and
giving them a shout out!

50. 70% of Instagram
users have
already taken
part in a contest
Source: Neil Patel

51. CONTESTS
1. What are you giving away?
2. Post an eye catching photo of the prize
3. Include details in the caption
4. Post a reminder to enter
5. Pick the Winner Source: Neil Patel

53. DO NOT run a contest until you have a
pretty solid level of engagement or you will
look foolish

54. FORMULA
1. Write down your current number of followers
2. Multiply that number of followers by 37 and then divide by
1,000
3. That’s the number of likes you should aim to get on your
posts
Source: TrackMaven

55. SUMMARY
1. Effective Bio
2. Post Content that Attracts Followers
3. Grow Audience
4. Encourage Engagement
5. Measure Your Growth

56. Thank you.
jodi@saffire.com
More Online Tips
Website www.saffire.com
Facebook TeamSaffire
Twitter @TeamSaffire
Instagram teamsaffire
YouTube saffirestudio

57. Let’s share.

58. Additional Resources
Resizing photos
Squareready
Instazise
Mayfair Filter
Attracts more visuals

59. Additional Resources
TEXT OVERLAY
Phonto
PicLable
Over

60. Additional Resources
HASHTAGS
iconosquare