A presentation about Roistat, a marketing analytics system powered by AI, which analyzes all your advertising channels down to the profit. Roistat collects data from the CRM system, advertising channels, and your website. In seconds, it can build reports according to > 40 business metrics, such as ROI, CPL, CPC, LTV, etc. This is a first-of-its-kind service that combines data from various advertising sources with sales data, allowing companies to see which channels brought the most profit in the end. Roistat allows tracking each of the advertising activities to the smallest detail, for example, which keywords bring the most paying customers, what color of the button motivates people to make a purchase, which type of advertising has the most impact on the buying decision, etc. This is a wonderful opportunity for companies to monitor the profitability of their marketing efforts & to make more informed business decisions. Roistat allows saving on advertising while receiving more sales.

1. Marketing Analytics System Powered by AI

2. solvesyourproblems
WHAT?
Whatishappening
inyourbusiness
rightnow
HOWMUCH?
Howmuchmoney
doeseachmarketing
channelgenerate WHERE?
Wheredoyour
businessprocesses
needoptimizations?
Onwhichadvertising
campaignsmoney
isbeingwasted?

3. Business without
$
Call
Call
Call
Order
Website
Refund
Expenses
Expenses
Expenses
Expenses
Payment
Advertising

4. Business with
Advertising channels
Generates
a report
Clicks
Cost per click
Order
Payments
Payment price
Return on investment
Profit
Expenses
Payments, refunds,
repeated purchases
Clicks, impressions,
expenses
Visits, orders,
repeated visits

5. visits orders sales revenue
Instant reports with 40+ indicators:
, , , etc..

6. 8 marketing tools to make
advertising effective

7. Don’t have time to
analyze a whole bunch
of reports from your
marketing, sales, and
analytics departments?
Do you need to spend
several days in order to
compile all of the data in
one report/table
3
Does each department
use its own service to
track its metrics?
21

8. Dynamic analytics tracking
stability of your company’s growth
Key business metrics,
that determine the overall
state of your business
Pie chart will show you the
percentage of revenue for various
marketing channels
Summary Report

9. Have you launched a paid
advertising, but there
are still no sales?
Are you not seeing the
full customer journey or
where your orders are
coming from?
Getting high CTR but
seeing n conversions?
321

10. Error-free reports
for any period
End-to-end Analytics
End-to-end analytics for all
advertising channels
Отмечайте даты событий прямо
на графике и отслеживайте
эффективность офлайн-мероприятий
(акции, листовки и пр.)
Mark the dates of events directly on
the graph and track the effectiveness
of your offline events
(sales, brochures, etc.)
Create any report
and save it in Excel

11. Your web analytics
services are showing you
the number of clicks for
advertising, but you still
want to know more?
Do you deactivate low
CTR campaigns but your
sales still stagnate?
21

12. Multichannel Analytics
Without Roistat With Roistat
This is what a
transaction looks like
in regular analytics
report
And here’s what happens
if all channels are taken
into account
Transaction
number 4242
Google Ads
plastic windows
buy
Profit from transaction
$80
Transaction number 4242
First visit Second visit Last visit
Google AdWords
Plastic windows
Channel profit
SEO - Google
Where to buy windows
Attribution model
Facebook Ads
Plastic windows
buy
$30
Channel profit
$15
Channel profit
$30

13. Are there a lot of routine
processes in your
business?
Are your managers
forgetting to call a client
back who has not paid
the bill?
21

14. Marketing Automation
Guide your customers
to making a purchase

15. Marketing Automation
Play leapfrog

16. Marketing Automation
Don’t be afraid to make
special offers

17. Marketing Automation
Gather feedback

18. Has a war broke out in
your office between
Marketing, IT & Sales
Department?
Are you unsure of how to
launch a reliable split -
test and compare the
results?
Do you have to wait a
whole month to test the
effect of changing the
color of a button?
321

19. Split Testing
Timely completion of tests
based on confidence intervals
Evaluate the options according to
profit
Create tests without the help of IT

20. Do you receive orders by
mail but don’t know
which ads attracted
them?
Do your managers not
always enter orders into
the CRM?
Are some of your orders
being lost in your mail?
321

21. Email Tracking
1
2
3

22. Are users visiting your
website but not ordering?
Would you like to receive
7% more orders on
your website?
21

23. Lead Hunter
Connect in one click
Flexible configuration of lead capture
forms
Automatically connects a client with
one of your managers

24. Are you wasting a lot of
energy and resources
leading a client to make
a purchase?
Are you not able to take
refunds, cancellations, or
repeat purchases into
account in your
statistics?
Are you unaware of
whether a customer is
making a repeat
purchase?
321

25. 12 Jun 2019 - 13 Jun 2019
12 Jun 2019 - 13 Jun 2019
6 3 1
6 3 1
2 0
0
Cohort Analysis
Quick selection of ways to build
different analyses
A full choice of parameters for
creating any reports

26. A daily SMS report about the actual
profits and expenses of your business

27. Free individual consultations from
experts

28. Results in just 30
days with
Boss and Hall case study
ROISTAT’s JOBABOUTTHE COMPANY
RESULTS AFTER ONE MONTH
residential real estate agency
Area of activity:
selling elite residential real estate
Cost per lead (CPL) Growth of conversion
to order (CV1)
Increase CV1
Increase ROI
Reduce CPL
Main problems:
• an inflated marketing budget;
• low CV1 (conversion to requests);
• a high CPL(cost per lead).
↓ 4 times +$1140
$76.10
$17.93
Growth of conversion
to order (CV1)
+240%
51
124 $3150
$2010
before after

29. Results in just 60
days with
Shower 5 case study
ROISTAT’s JOBABOUTTHE COMPANY
THE RESULTAFTERTWO MONTHS
Area of activity:
internet trade of plumbing technology
An increase in the
number of orders
A reduced cost per
order (СРО)
Increase CV1
Increase ROI
Reduce the cost
per lead
Main problems:
• Low conversion to requests (CV1)
• High cost per lead
• Low return on investment from
marketing
+91.3% -$6Growth of conversion
to order (CV1)
+97.2%
before after
$16
$10
1.47%
2.86%
400
750

30. Return on investment
increased by 2.5 times
Republica.Pro case study
ROISTAT’s JOBABOUT THE COMPANY
THE RESULT AFTER ONE MONTH
Area of activity:
sales of tourist travel vouchers
Cost per lead (CPL) Increased return
on investment (ROI)
Increase CV1
Increase ROI
Reduce CPL
Main problems:
• a negative ROI (an indicator
of the return from the budget);
• CV1 (conversion to requests)
of just 0.48%;
• CPL (cost per lead) $48
-$26 +200%
Growth of conversion
to requests (CV1)
+200%
before after
-100%
152%
0.48%
0.93%
$22
$48

31. An extra $19,000
thanks to Lead Hunter
Case study of an online equipment store
ROISTAT’s JOBABOUTTHE COMPANY
THE RESULT AFTER ONE YEAR
WHAT LEAD HUNTER LOOKS LIKE
Area of activity:
the sale of tourist supplies
and equipment
requests from
Lead Hunter
from captured
requests
To show which marketing
channels are working
poorly
To increase the number
of requests and sales
Main problems:
• A large percentage of cancellations
on the site
• A low conversion rate to requests
from the site
• The investment into paid advertising
is not being recouped
+1205 +$19,000
conversion from requests
to sales
14.5%

32. Control business metrics at any time
with any device from anywhere on earth