Healt Promotion Mocktails Results Evaluation 2014

IMPACT 2014 | May 5th-10th
Drug Awareness Health Promotion Initiative
“Mocktails: memories of a fun night”
Torres Vedras | Portugal

HEALTH PROMOTION PRINCIPLES
Ottawa Letter (OMS 1986)
Process that aims to increase individuals and communities’ capacity to control health,
strengthening the rights and responsibility for health.
Focus on programs and actions to change behaviors and lifestyle risks such as dangerous
driving, drug abuse…
STRATEGIES:
• Cause defense;
• Training: information, skills and opportunities to make healthier choices;
• How: inter, intra and non-governmental, industry, experts, communities, media…
“Health is a basic human right and is essential for social and economic development. It is
a process of enabling people to increase control over, and to improve, their health”
in Jacarta Declaration., 1997

MARIJUANA USE AND PERCEIVED RISK AMONG 12TH GRADERS, 1975 TO 2009
50%
Past Year Use
40%
30%
Perceived Risk
20%
10%
’75 ’80 ’85 ’90 ’95 ’00 ’05
Source: The Monitoring the Future study, the University of Michigan
Benchmark | Incresead Social Risk Perception
Decreases Drug Abuse
FONTE Kevin A. Sabet Presentation – Russia May 2013

Torres Vedras
24.600 inhabitant
40kms from
Lisbon
Community Problem
ESPAD’12
Drugs Use - 17- 18
years
8% other drugs
16% cannabis
52% alcohol
School dropout
18-24 years 20,8%
(against 13% EU)
Eurostat’12
Increased
Delinquency 12,9%
&
Teenage Pregnancy
9% (#1 EU)
Incresead Use of
Cannabis and Alcohol
in Torres Vedras
Incresead Road
Accidents &
Domestic Violence
Lack of Prevention
Plans in School

“Mocktails” Initiative 2009-2014
WHAT IS IT?
Action focused on increasing drug awareness risk perception and to promote health
and community engagement based on a cooperative strategy promoted by Dianova
Portugal in partnership with +40 national, regional and local public & private
Organizations.
AIMING (WHAT? / FOR WHOM?)
Awareness of alcohol and drug abuse consequences, such as school dropout,
anxiety/depression, traffic / road accidents among teenagers and young adults (15-25
years).
DYNAMICS
Engage Institutional Partners, Sponsors, Media, Schools and young adults… A Socially
& Healthy Responsible Initiative.
WHERE?
Torres Vedras, Portugal, May 2009-2014…

“Mocktails” Initiative 2014
Increasing awareness without moral prejudice in
a close relationship and cooperation is the
philosophy of this initiative focused on Health
Promotion!

“Mocktails” Initiative 2014
Use of drugs and alcohol "is the main cause road accidents in Portugal followed by Excessive Speed” |
2.234 drivers 15 – 19 years involved in car roads
55
PSP & GNR Police Officers + Wing Girls Red Bull increment awareness on a civical
responsible attitude to decrease risk behaviors related to alcohol abuse
40
Citizenship Awards 0% Alcohol = Red Bull Can

42 National | Regional Partners
15
INSTITUTIONAL,
SPONSORS e
MEDIA
9
SCHOOLS
4
RESTAURANTS
14
DISCOS
&
PUBS

2 MEDIA PARTNERS
PROMOTORS 6 INSTITUTIONAL PARTNERS

9 SCHOOL PARTNERS

5 SPONSOR PARTNERS

18 LOGISTIC PARTNERS

Ambassadors Volunteers
103
Night Clubs
Employees
44
Health
Ambassadors
55
Police Officers PSP | GNR
PC TVD | Wing Girls Red Bull

4th Edition Humor & Music Concert

Social Media
Promotion
Twitter
Facebook
Linkedin
Websites
Blog

“Mocktails” Social Impact (Outupts) 2014
2.500
People who healthy
consumed Mocktails
1.200
Students in
9 Schools
53 PSP | GNR &
Protecção Civil TVD
Officers
23 Patrol Vehicles
44 Volunteers with a
blast smile and lots
of energy
42 Partners*
&
103
Night Clubs
Employees
40 Impacted People
on auto-stop
operations
PSP/GNR +
Wing Girls Red Bull
2.200
Audience
Concert 4th Edition
of “Humor and
Music”
6.182 PEOPLE
*Considering 1 Person per Partner as minimum indicator

“Mocktails” Social Impact (Outupts) 2009-2014
14.474
People who healthy
consumed Mocktails
5.200
Students in
21 Schools
139 PSP | GNR &
Protecção Civil TVD
Officers
241 Volunteers with
a blast smile and
lots of energy
191 Partners* &
478 Night Clubs
Employees
488 Impacted
People on auto-stop
operations
PSP/GNR
5 (14) Wing-Girls
Team
120
Citizenship Awards
0% alchol
(Red Bull Cans)
3.553
Concerts/Associated
Events
24.898 PEOPLE
*Considering 1 Person per Partner as minimum indicator

Positive Change of Behavior Through Health Education & Promotion
↓
An effective way to Individuals and Groups learn how to behave, in order to
promote, maintain and/ or restore health through education, information and
mobilization of public opinion, engaging the whole community.
Collaborate with us to Inspire Change…!
Be a Partner on the next edition… 
EMBRACE
THE CHANGE
LEARN WITH
MISTAKES
HAVE FUN
WITHOUT RISK

Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 22
Dianova Networl | Hub of Public Affairs Internationally
Recognized
MISSION: To develop actions and programs that will contribute
to the Personal Autonomy and Social Development.
3 Continents | 11 Countries

Dianova recognized as Private Institution for
Social Solidarity, Public Utility Association and
Non-Governmental Organization for Development
Education and
Health
Promotion
Drug Abuse
Treatment
Socio and
Professional
Reintegration
Psychosocial
Support
Training &
Empowerment
(Hard | Soft
Skills)
Social &
Organizational
Innovation
Cooperation
Culture
Oriented
Social and
Solidarity
Agent
Social
Changing
Promoter

AFILLIATIONS
PROTOCOLS

Certifications | Accreditations Dianova
ISO 9001:2008
Quality Management System CTQL (1ª em Portugal)
EFR
Family Responsible Entity Social Economy (1st in
Portugal)
DGERT | CCPFC
Training Organization (CFD)
DGERT – MTSS | CCPFC – ME

Social Enterprise Nursery
Plant
HEADQUARTERS
Dianova Portugal
Therapeutic Community
Quinta Lapas
Training Centre Dianova Reintegration Apartement
Psychosocial
Support Center
+Health
Students Residential Emergency Center Project
Casa Azul
Dianova | Operation Units
(Lisboa | Oliveira Azeméis | Torres Vedras)

Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 28Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©
TALENT
RETENTION
90,7%
AGE
Average 40,6
QUALIFICATIONS
30% University
70% Middle School
GENDER
46% Female
54% Male
AREAS
79% Programs
21% Management
42
EMPLOYEES
66% Direct
Contracts
34% Indirect
Data 2013

•Innovative?
•Good
Governance?
•Social Value?
•Good
placework?
•Creative
team?
•Quality?
•Efectiveness?
•Partnerships?
•Good
Corporate
Citizen?
•Social
Development? Comunity
Leaderships
Analysts
Investors e
Sponsors
General Public
Academy
Media
Market
Prescribers
Health , Education,
Social Professionals
Potential Clients
Family
Opinion leaders
Competition
Government
Legislators
Regulators
Politicians
Central and Local
Administration
Projects Analysts
International
Agencies
Organization
Board
Staff
Volunteers
Suppliers
Partners
Clients
“Shareholders”
Reliable? Commitement?
Multi-Stakeholder Cooperation Culture based on a Strong
Social Capital, Strategic Partnerships & Community
Networks

SOCIAL
IMPACT
2007-2013

Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322
E-mail: rui.martins@dianova.pt| Website: www.dianova.pt
www.dianova.pt www.formacao.dianova.pt
http://aprendercrescerconcretizar.wordpress.com
dianova-portugal
dianova-portugal
www.apoiopsicossocial.dianova.pt

Healt Promotion Mocktails Results Evaluation 2014

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Healt Promotion Mocktails Results Evaluation 2014