LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of ‪#‎LuxuryCommunications‬ moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Hotels), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.

1. The new Luxury:
Time and Space
Alexandra Cesário
2nd June 2015

2. FAST-PACED
REALITY
ALWAYS
CONNECTED
ALWAYS
REACHABLE

3. Time is limited
no matter how much money you have

4. TIME
The ultimateluxuryas it is a
limited resource
RARE
SCARCE
UNIQUE

5. OFFLINE IS THE NEW LUXURY
ESCAPE REALITY
"It's doing what I want when I want. Luxury is not material”
“Make no mistake, they love swanky cars, rare watches, fine art, haute couture and
private vacation retreats. Still, when asked about their definition of luxury, the
answers involved precious quantities like time, and freedom.”
Jean-Marc Jacot CEO Parmigiani Fleurier

6. INTANGIBILITY
“(Luxury is) products that are special, that
are differentiated, that make me feel taken
care of and pampered. To me, luxury is
time.“
Steve Sadove, CEO Saks
"For me, luxury is a good hamburger and
time with my family"
Shawn Kravetz, Pr. Esplanade Capital

7. Luxury is not, whatever the finery,
status-associated.
RARE
SCARCE
UNIQUE
REMOTE
ENDANGERED
SPACE

8. QUALITY OF LIFE
“TIME TO LIVE AND ENJOY, SEEK AUTHENTICITY AND
PERSONALITY IN PLACES, VALUE THE MEMORY OF
THE CITIES”
Tyler Brûlé
Monocle

9. LUXURY
UNIQUE
TIME
SCARCE
SPACE
RARE
EXPERIENCE

10. THANK YOU
OBRIGADA
MERCI
GRACIAS
DANKESCHOEN