Presentation on how disruptive innovation can work with references to disruptive models from the past and current disruptions occurring

1. Disruptive InnovationHow to find the small bets that lead to big wins…

3. Stick them on silent

4. Tweet the interesting stuff

5. Use #ACBC11

6. Refer to me as @rexster

7. Pay attention as Disruption Can Kill You2 GIN | 2009 Live Meeting

8. 3 What do most people think about innovation?

9. Where it Started 4 GIN | 2009 Live Meeting

10. Disruptive Innovation "Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream."

12. 7 Angioplasty vs. bypass surgery 40 30 Incidence per 10,000 population 20 10 1995 2004 1990 2000 1985 1980 BalloonAngioplasty BypassSurgery Heart attackdeaths 0 Sources: Thomas Thom, National Heart, Lung and Blood Institute; GautamGowrisankaran, Washington University in St. Louis; Salim Yusuf, McMaster University, The Interheart Study; as reported in National Geographic, February 2007

13. 8 New market disruption: No more heartache Basis of competition Effectiveness Overshoot CostInvasivenessRisk Cardiac surgery Differentbasis ofcompetition Disruption Upmarket march Angioplasty Foothold Time Time

14. Can you spot disruption?Give me some examples from history or today’s newspaper 9

15. Good Enough … not necessarily better, but different

16. So what makes disruption so special?

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18. The web is dead? Long live the web

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21. Apple – Lessons in Disruption The iPod + iTunes + Content disrupts Music The iPod Touch sustains innovation and enables The iPhone + Developer Crowd which disrupts the dumb phone market and enables The iPad which will disrupt the PC/Mac market Adds movie content and kill video shops while we are at it

22. Major trends in a word Clomosoda Cloud + Mobile + Social + Data

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29. 24 Sustaining Innovation in Large Organisations Innovation happens at Intersections - eMue Mutual Authentication Solution that addresses Identity Theft & Fraud Industrial Designer Former Chief Security Officer of Westpac © 2007 Deloitte Touche Tohmatsu Ltd

30. 25 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd Prototyping – Putting these components….

31. 26 Sustaining Innovation in Large Organisations This…. © 2007 Deloitte Touche Tohmatsu Ltd Into this….

32. 27 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu Happy Days

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36. How fast does can disruption happen? Genetics Nanotech Robotics Performance Mechanicaltechnologies Process technologies Time

37. Three points to remember Think Big Bet Small Be Disruptive

38. Takeouts Have your strategic radar on for both risk and opportunities Technology doesn’t standstill, it goes on an upward march Get in early and prototype, be good enough You don’t need to bet the farm but you have to drive upward It is the business model + the tech Who is the Home Brew Computer Club in your industry? Don’t apply business processes of today when playing in the Innovation space