Presented by Fr. Lito Jopson, Assistant Director for Programming of TV Maria
Organizational Seminar on the Parish Social Communication Ministry
San Carlos Seminary
28 May 2011
2. Profile of Church and Social Communications 1936 – VIGILANTI CURA of Pius XI More positivistic Classification system - Values in media Challenges of modern means of mass communications 1948 – Commission on Cinematography 1954 – Commission on Cinematography, Radio, and TV
3. Profile of Church and Social Communications 1957 –first encyclical MIRANDA PRORSUS of Pius XII Church’s view on electronic media – film, TV, radio Clear vision on future developments of the effects of electronic media
4. 1963 – Inter Mirifica First time in the history of the Church that an ecumenical council discussed the means of social communications New terminology was created in the expression of “Social Communications” Introduces “World Day of Communications” Proposal of an overall office for the instruments of Social Communications Need for professional training of Church personnel Directs the Pontifical Commission for the Instruments of Social Communication to publish a pastoral instruction with the help of experts from various countries. The Communio et Progressio was born 1971.
5. 1963: Inter Mirifica Doctrinal points: It is founded by Christ to bring salvation to men Right to information and obligations Moral law at play - The messengers, the message and the receivers Responsibility of the writers, journalists
6. Profile of Church and Social Communications 1971 – COMMUNIO ET PROGRESSIO Transcends other documents in giving theological pointers; e.g. Christ is the perfect communicator, Eucharist, and the role of the Holy Spirit and Trinitarian dimension of Christian communication The Magna Charta of Christian communications – positive, professional, and concrete approach to communication and church 1992 – AETATIS NOVAE Recognition of alternative media To be active in production and designing the process of communications
7. Doctrinal points (10-15) Man turned away from his Creator, communication is cut off (10) Christ brought it back through his life and the Eucharist. He is the perfect communicator. Communication is the giving of the self in love. The Church as the mystical body of Christ. (11) The primary purpose of SC is communion (12) Media should be at the pursuit of truth and speed up progress (13) Moral principles for man as a member of the family of the adopted children of God. (14-15)
8. Actors of SC: Communicators – Men have the duty in conscience to make themselves competent in the art of SC in order to be effective in their work. Recipients – read, listen, view the various media (15)
9. Profile of Church and Social Communications 1986 – GUIDE TO THE TRAINING OF PRIESTS CONCERNING THE INSTRUMENTS OF SOCIAL COMMUNICATIONS Guiding principle for seminary formation Connected with “Ratio fundamentalis” and “PresbyterorumOrdinis” 3 Levels of formation: media education, pastoral training, specialist training
15. Sources of survey “World Factbook – Philippines,” CIA, 6 Dec. 2 007 2003 Functional Literacy, Education and Mass Media survey,” National Statistics Office, 5 Jan. 2006 NFO-Trends, Youth Study 2001 Gerardo Sandoval, MaharMangahas, and Linda Luz Guerrero, “The Situation of the Filipino Youth,” SWS Survey, 1999 “Luzonians are TV addicts, AGB Nielsen Media Research, 15 Nov. 2006
16. Demography 40% of 91.77M (July 2007 estimate) reside in Metro Manila or 36.7M The bulk of the population is 15 – 64 years old (61.3%) 1 man for every woman Class D and E are 77% and 17% respectively, with an average monthly family income of 14T and expenditure of 12.5T
17. TV usage TV ownership is set at 92% and cable at 23%. Among the youth market, TV is the most popular activity. The National Statistics Office Survey 2003 also shows that TV is the highest usage among the 10 – 64 years old, registering a percentage of 61.8% while radio usage is 56.7% with the females outnumbering the males with 63.9% to 59.8% respectively Luzon households are watching television the longest at an average of 7.5 hours per day Colored TVs had an 85% ownership. Beds were only 58% and refrigerators 61%
18. TV usage NATIONAL Daytime Program Rankings for October 22 (Thursday) according to TNS (TAYLOR NELSON SOFRES) 1 WOWOWEE ABS-CBN 21.6 2 NAGSIMULA SA PUSO ABS-CBN 18.8 3 EAT… BULAGA! GMA 17.4 4 PHR: SOMEWHERE IN MY HEART ABS-CBN 17.3 5 MARIA DE JESUS ANGHEL SA LANSANGAN ABS-CBN 15.3 6 PINOY BIG BROTHER DOUBLE UP UBER ABS-CBN 14.2 7 HUNTER X HUNTER GMA 13.4 8 BANANA SPLIT DAILY SERVINGS ABS-CBN 13 9 FAMILY FEUD GMA 12.6 10 LAST ROMANCE GMA 12.4
19. TV usage NATIONAL Primetime Program Rankings for October 22 (Thursday) 1 TV PATROL WORLD ABS-CBN 35.6 2 MAY BUKAS PA ABS-CBN 34.4 3 KATORSE ABS-CBN 31.1 4 LOVERS IN PARIS ABS-CBN 30.6 5 MARS RAVELO’S DARNA GMA 29.2 6 DAHIL MAY ISANG IKAW ABS-CBN 26.8 7 STAIRWAY TO HEAVEN GMA 25.2 8 24 ORAS GMA 24.7 9 PINOY BIG BROTHER DOUBLE UP ABS-CBN 21.2 10 ROSALINDA GMA 19.5
20. Religious situation The Philippines is still predominantly Roman Catholic at 80.9% but this is decreasing in number as fewer youth (76%) affiliate themselves with the Catholic Church than 5 years ago (87%). These are the actual needs of the market: family, education, love, friendship, and money. For people of all classes to be happy, people from the DE class would want to grow richer while people from the AB class would want to spend more time with their parents.
21. Trends of the market the trend of the market that treats TV as a medium of entertainment and escape would most likely to continue the quality and membership of the Catholic faithful would continue to go down Technologically, internet use will go up while cell phones will have more varied uses like for video and audio purposes
22. FORMULATING OUR MISSION Commitment to media practitioners Commitment to our audiences Commitment to our benefactors Commitment to our media ministers Commitment to the various ministries and apostolate of the Church Commitment to evangelization / media education / values Commitment to provide financial support
23. FORMULATING OUR VISION To envision the Media Ministry of the Archdiocese of Manila as … AN INSTRUMENT OF COMMUNION … AMONG MEDIA PRACTITIONERS MEDIA MINISTERS BENEFACTORS ALL THE MINISTRIES OF THE CHURCH ALL CATHOLIC FAITHFUL IN THE ARCHDIOCESE TO BRING US TO THE FULLNESS OF LIFE